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« karan berry »

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  • Integrating Social Media Tools Into Hotel Operations and Marketing

    The use of social media in hotel management transforms how hospitality businesses engage with guests and manage their brand. Social media platforms enable hotels to showcase experiences, respond to customer feedback, and build stronger relationships with current and future guests. Beyond marketing, social media insights support operational decision-making by revealing guest preferences, service ... En savoir plus

    $283.99 CAD

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  • Hospitality Marketing and Consumer Behavior

    Creating Memorable Experiences

    Modifié par Vinnie Jauhari ...
    Collections series Advances in Hospitality and Tourism
    Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been ... En savoir plus

    $213.99 CAD

  • Digital Disruption in Hospitality, AI and Emerging Technologies

    A Roadmap to Personalized Experiences, Enhanced Operations, and Revenue Growth

    Digital Disruption in Hospitality, AI and Emerging Technologies: A Roadmap to Personalized Experiences, Enhanced Operations and Revenue Growth offers a visionary exploration of the transformative power of artificial intelligence and cutting-edge innovations in the hospitality and tourism industry. From AI-powered travel apps and mixed reality immersion to blockchain-enhanced customer trust, this ... En savoir plus

    $120.99 CAD

  • Routledge Handbook of Hospitality Marketing

    Modifié par Dogan Gursoy ...
    This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.Parts I and II define and examine the main hospitality ... En savoir plus

    $94.99 CAD

  • Technology and Luxury Hospitality

    AI, Blockchain and the Metaverse

    Collections series Routledge Studies in Luxury Management
    The integration of pioneering information and communication technologies has transformed the hospitality sector. This groundbreaking book delves into the transformative power of cutting-edge technologies in the world of high-end travel and accommodation. As the digital revolution continues to reshape our lives, this book offers an exclusive look at how the hospitality industry is adapting and ... En savoir plus

    $89.99 CAD

  • Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness

    In today’s hospitality industry, the integration of marketing technology reshapes how businesses engage with customers and streamline operations. To remain competitive, companies rely on tools like customer relationship management (CRM) systems, data analytics, and automation to enhance guest experiences and drive brand loyalty. However, the success of this technology depends on the skills and ... En savoir plus

    $317.59 CAD

  • Marketing and Big Data Analytics in Tourism and Events

    In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive ... En savoir plus

    $344.79 CAD

  • Smart Operations and Enhancing Guest Experience in the Hospitality Industry

    The hospitality industry stands at the crossroads of a technological revolution, where the infusion of innovative technologies redefines traditional operations. As the modern traveler seeks seamless, personalized, and immersive experiences, innovations such as artificial intelligence (AI), the internet of things (IoT), and data-driven systems are unlocking new possibilities for operational ... En savoir plus

    $278.39 CAD

  • Business Transformation and Digital Innovation in the Service Sector

    Business Transformation and Digital Innovation in the Service Sector explores the profound effects of digital innovation on the service sector, especially its potential for driving business transformation. Providing a technical examination of the various ways in which digital technologies are revolutionizing service-oriented industries, the book offers insight and strategy for organizations ... En savoir plus

    $321.99 CAD

  • Innovative Technologies for Increasing Service Productivity

    Service organizations are grappling with unprecedented challenges in maintaining and enhancing productivity. As the landscape evolves, traditional approaches to service operations become obsolete, necessitating a deep understanding of the intricate dynamics at play. Innovative Technologies for Increasing Service Productivity delves into this urgent issue, offering a comprehensive exploration of ... En savoir plus

    $339.19 CAD

  • Managing the Smart Revolution in Travel, Tourism, and Hospitality

    Collections series Entrepreneurship and Technology in Tourism and Hospitality
    Managing the Smart Revolution in Travel, Tourism, and Hospitality provides a comprehensive exploration of how cutting-edge technologies are reshaping the landscape of the industry.Going beyond the surface of emerging trends, offering in-depth insights into the integration of smart technologies such as artificial intelligence, blockchain, and data analytics, chapters meticulously analyze their ... En savoir plus

    $126.99 CAD

  • Robotics in Hotel Services: Housekeeping, Reception, and Concierge Services

    The hospitality industry transforms as robotics integrate into hotel services, reshaping housekeeping, reception, and concierge operations. Service robots perform tasks from automated room cleaning and linen delivery to self-service check-in, facial recognition–based reception, and AI-driven concierge assistance. These technologies enhance operational efficiency, reduce labor constraints, and ... En savoir plus

    $233.59 CAD