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« karen post »

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  • Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

    par Karen Post ...
    Position your company to handle any brand crisis—instantly and effectivelyToyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can ... En savoir plus

    $32.99 CAD

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  • The Millionaire Real Estate Investor

    par Gary Keller, Dave Jenks, Jay Papasan ...
    “This book is not just a bargain, it’s a steal. It’s filled with practical, workable advice for anyone wanting to build wealth.”—Mike Summey, co-author of the bestselling The Weekend Millionaire’s Secrets to Investing in Real EstateAnyone who seeks financial wealth must first learn the fundamental truths and models that drive it. The Millionaire Real Estate Investor represents the collected wisdom ... En savoir plus

    $25.99 CAD

  • Public Opinion (Annotated)

    par Walter Lippmann ...
    Public Opinion is a work by Walter Lippmann, published in 1922, that is a critical assessment of functional democratic government, especially the irrational, and often self-serving, social perceptions that influence individual behavior, and prevent optimal societal cohesion. The descriptions of the cognitive limitations people face in comprehending their socio-political and cultural environments, ... En savoir plus

    $4.11 CAD

  • Customer Service Training 101

    Quick and Easy Techniques That Get Great Results

    par Renee Evenson ...
    Your service team may represent the first, last, or only interaction point between your customers and your company. Your front-line service professionals make or break countless opportunities, leads, sales, and relationships every day. Completely revised and updated to meet the challenges of a new service landscape, the second edition of Customer Service Training 101 presents proven techniques for ... En savoir plus

    $9.99 CAD

  • High Performance Team Coaching

    A Comprehensive System for Leaders and Coaches

    par Dr. Jacqueline Peters, B.Sc., M.Ed., DProf, PCC, CHRP, Dr. Catherine Carr, B.Sc., M.Ed., DProf, PCC, RCC ...
    “High Performance Team Coaching (HPTC) is a fantastic resource and a ‘must read’ for all Team Leaders and Coaches. The authors demystify the concepts of creating and sustaining high performance teams and how to lead and coach them. Built upon solid research and investigation along with practical and relevant action steps, it is a resource that will help move your team from average or good, to high ... En savoir plus

    $7.99 CAD

  • WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

    Reinventing Your Company in a Customer-Driven Marketplace

    par Sean Moffitt, Mike Dover, Don Tapscott ...
    Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brandsLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p ... En savoir plus

    $45.99 CAD

  • The McGraw-Hill 36-Hour Course: Online Marketing

    par Lorrie Thomas ...
    Collections series McGraw-Hill 36-Hour Courses
    A crash course on the most dynamic marketing platform today!Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to ... En savoir plus

    $28.59 CAD

  • Contextual Pricing: The Death of List Price and the New Market Reality

    par Michael Barzelay, John G. Hanson, Cecilia Nguyen, Robert G. Docters ...
    A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.”—Mark Greatrex, Chief Marketing Officer, Cox Communications, and former ... En savoir plus

    $34.69 CAD

  • Mastering Financial Modeling: A Professional’s Guide to Building Financial Models in Excel

    par Eric Soubeiga ...
    All the precision of financial modeling--and none of the complexityEvidence-based decision making is only as good as the external evidence on which it is based. Financial models uncover potential risks on a company’s balance sheet, but the complexity of these instruments has limited their effectiveness.Now, Mastering Financial Modeling offers a simplified method for building the fast and accurate ... En savoir plus

    $79.99 CAD

  • Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories

    par John Golden ...
    FROM THE CREATORS OF SPIN SELLING—TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY"I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging read chock-full of practical and richly illustrated examples, John Golden provides strategies ... En savoir plus

    $27.99 CAD

  • Facilitating Reflective Learning

    Coaching, Mentoring and Supervision

    par Anne Brockbank, Dr Ian McGill ...
    Facilitating Reflective Learning: Coaching, Mentoring and Supervision is written by two leading experts in the field. The text explains how coaching and mentoring works in different situations. The authors guide the reader through key learning theories; describe the different models available for coaching and mentoring; and demonstrate how they can be applied in practice. In this completely ... En savoir plus

    $64.99 CAD

  • Perfect Phrases for New Employee Orientation and Onboarding: Hundreds of ready-to-use phrases to train and retain your top talent (EBOOK)

    par Brenda Hampel,Erika Lamont ...
    Collections series Perfect Phrases Series

    $20.99 CAD