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  • Intellectual Capital in German Non-profit Organisations

    An Empirical Study

    Collections series Business and Management (R0)
    This book describes how non-profit organisations (NPOs) communicate what they constitute, signal success and display sustainability in order to convince stakeholders to provide essential resources. Reports on intellectual capital offer a worthwhile approach. Based on empirical research, the book highlights the essential resources for NPOs and on the demand imposed on organisations, as well as the ... En savoir plus

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  • Intellektuelles Kapital in deutschen Non-Profit-Organisationen

    Eine empirische Studie

    Collections series Business and Economics (German Language)
    Dieses Buch beschreibt, wie Non-Profit-Organisationen (NPOs) kommunizieren, was sie ausmacht, Erfolg signalisieren und Nachhaltigkeit zeigen, um Stakeholder davon zu überzeugen, wichtige Ressourcen bereitzustellen. Einen lohnenswerten Ansatz bieten Berichte zum intellektuellen Kapital. Auf der Grundlage empirischer Untersuchungen zeigt das Buch auf, welche Ressourcen für NPOs unverzichtbar sind, ... En savoir plus

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  • Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... En savoir plus

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  • Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage

    Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage by Robert King is a booklet with over 4,900 words. It covers all aspects of working with the media and getting coverage for your business, website, product, service, or event. This booklet will assist anyone with understanding the fundamentals of formulating a newsworthy event and preparing an effective ... En savoir plus

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  • Strategic Communications for Nonprofit Organizations

    Seven Steps to Creating a Successful Plan

    How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, ... En savoir plus

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  • Invitation to the Party

    Building Bridges to the Arts, Culture and Community

    Acknowledged as the nation’s foremost expert on audience development involving America’s growing multicultural population by the Arts and Business Council, Donna Walker-Kuhne has now written the first book describing her strategies and methods to engage diverse communities as participants for arts and culture. By offering strategic collaborations and efforts to develop and sustain nontraditional ... En savoir plus

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  • Executive Power in Theory and Practice

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  • Promoting Nonprofit Organizations

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    Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further ... En savoir plus

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  • Conceptualizing and Researching Governance in Public and Non-Profit Organizations

    Collections Livre 1 - Studies in Public and Non-Profit Governance
    The first volume of the series aims to give an outline of the state of the art and the most recent research being done on public and non profit governance at the international level (with particular emphasis in Europe). The focus of the volume is mainly on the "organizational" governance that still remains "a neglected area of governance" both in the public and in the non-profit sector. The volume ... En savoir plus

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  • How to Make Boards Work

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    How to Make Boards Work offers a unique view of the thinking and doing of governance. The outside-in perspective offers a holistic framework highlighting how global cultural, social and political diversity impact boards of directors. The inside-out perspective emphasizes how governance and boards can effectively realize sustainable value creation. ... En savoir plus

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  • Wake Me When It's Time to Work

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