Skip to main content
Search Button
Librairie Kobo Canada Cartes cadeau Aide

Kobo Rakuten

Ma liste d'envies

Panier

Vous profitez des avantages réservés aux VIP !

Article(s) non disponible(s) à la vente
Veuillez vérifier votre panier. Vous pouvez supprimer le ou les articles qui ne sont pas disponibles maintenant ou nous les supprimerons automatiquement au moment du règlement de la commande.
articlesarticle
articlesarticle

Recommandé pour vous

Loading...


« larry percy »

1-12 sur 12 résultats pour « larry percy »
Skip side bar filters

  • Marketing Communications

    Objectives, Strategy, Tactics

    par Larry Percy, Lars Bergkvist, John R Rossiter ...
    Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and ... En savoir plus

    $131.19 CAD

  • Strategic Integrated Marketing Communications

    par Larry Percy ...
    This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by ... En savoir plus

    $90.99 CAD

  • Marketing Research That Pays Off

    Case Histories of Marketing Research Leading to Success in the Marketplace

    par William Winston, Larry Percy ...
    From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a ... En savoir plus

    $126.41 CAD

  • Livre audio

    Strategic Advertising Management

    6th Edition

    par Larry Percy, Richard Rosenbaum-Elliott ...
    Lu par Daniel Henning ...

    Version Longue

    22 heure 52 min

    Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.Using real world examples and sixteen new case studies ... En savoir plus

    $49.99 CAD

Les lecteurs de ces romans ont aussi aimé

  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    par Lawrence Ang ...
    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... En savoir plus

    $133.59 CAD

  • Delivering Quality Service

    par Valarie A. Zeithaml ...
    Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service quality, they construct a model that, by balancing a ... En savoir plus

    $16.99 CAD

  • Marketing Communications

    A European Perspective

    par Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh ...
    Learn the techniques and applications of marketing communications in a European contextMarketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding ... En savoir plus

    $59.99 CAD

  • 101 Learning and Development Tools

    Essential Techniques for Creating, Delivering and Managing Effective Training

    par Kenneth Fee ...
    101 Learning and Development Tools is your practical guide to all the most up-to-date training techniques, organized around the classic learning and development cycle. Whether you need a quick, ready solution or some guidance on where to go for in-depth information, this is your essential reference guide. It picks up from where you are in the process of managing learning, and helps you place it in ... En savoir plus

    $57.99 CAD

  • The Oxford Handbook of Strategic Sales and Sales Management

    Modifié par David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy ...
    Collections series Oxford Handbooks
    The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the ... En savoir plus

    $57.59 CAD

  • Setting Profitable Prices

    A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant

    par Marlene Jensen ...
    Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantagePricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant or ... En savoir plus

    $38.99 CAD

  • Employee Surveys That Work

    Improving Design, Use, and Organizational Impact

    par Alec Levenson ...
    Poorly designed employee surveys frustrate participants, analysts, and executives and can end up doing more harm than good. Alec Levenson offers sensible, practical ways to make them more useful and accurate and counters a number of unhelpful but common practices. He provides specific advice for ensuring that the purpose and desired outcomes of surveys are clear, the questions are designed to ... En savoir plus

    $18.99 CAD

  • Invaluable Knowledge

    Securing Your Company's Technical Expertise

    par William Rothwell ...
    As organizations face a loss of people due to retirement, resignation, or disability, leaders are paying more attention to their talent management strategies, from grooming internal successors to aggressively recruiting from their competitors. The need is most acute in technical and other “knowledge” areas, where the loss of a particular skill set demands an equally focused response. Invaluable ... En savoir plus

    $11.99 CAD