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  • Firms in the Fashion Industry

    Sustainability, Luxury and Communication in an International Context

    Collections series Business and Management (R0)
    This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, ... En savoir plus

    $204.99 CAD