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« leonard sherman »

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  • How to Land a Top-Paying Speech therapists Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More

    par Sherman Leonard ...
    For the first time, a book exists that compiles all the information candidates need to apply for their first Speech therapists job, or to apply for a better job.What you'll find especially helpful are the worksheets. It is so much easier to write about a work experience using these outlines. It ensures that the narrative will follow a logical structure and reminds you not to leave out the most ... En savoir plus

    $15.99 CAD ou Gratuit avec Kobo Plus

  • If You're in a Dogfight, Become a Cat!

    Strategies for Long-Term Growth

    par Leonard Sherman ...
    Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed.But there are notable exceptions in ... En savoir plus

    $25.99 CAD

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  • Blue Ocean Strategy, Expanded Edition

    How to Create Uncontested Market Space and Make the Competition Irrelevant

    OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential ... En savoir plus

    $33.99 CAD ou Gratuit avec Kobo Plus

  • HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

    Collections series HBR's 10 Must Reads
    Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 ... En savoir plus

    $26.99 CAD ou Gratuit avec Kobo Plus

  • Understanding Michael Porter

    The Essential Guide to Competition and Strategy

    par Joan Magretta ...
    Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, ... En savoir plus

    $36.99 CAD ou Gratuit avec Kobo Plus

  • Kotler On Marketing

    How To Create, Win, and Dominate Markets

    par Philip Kotler ...
    Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.Through Kotler's profound ... En savoir plus

    $16.99 CAD

  • ZAG

    The #1 Strategy of High-Performance Brands

    par Marty Neumeier ...
    "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today ... En savoir plus

    $31.99 CAD

  • Harvard Business Review on Rebuilding Your Business Model

    Revise your game plan--and profit from the change.If you need the best practices and ideas for creating business models that drive growth--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Reinvent your business profitably- Set your model up for success with a winning competitive ... En savoir plus

    $23.99 CAD ou Gratuit avec Kobo Plus

  • The Startup Way

    How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

    par Eric Ries ...
    Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.In The Lean ... En savoir plus

    Prix courant $16.99 CAD Maintenant $14.99 CAD

  • Driving Digital Strategy

    A Guide to Reimagining Your Business

    par Sunil Gupta ...
    A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point ... En savoir plus

    $33.99 CAD ou Gratuit avec Kobo Plus

  • Know-How

    The 8 Skills That Separate People Who Perform from Those Who Don't

    par Ram Charan ...
    The new grand theory of leadership by Ram Charan . . . The breakthrough book that links know-how—the skills of people who know what they are doing— with the personal and psychological traits of the successful leader.How often have you heard someone with a commanding presence deliver a bold vision that turned out to be nothing more than rhetoric and hot air? All too often we mistake the appearance ... En savoir plus

    $12.99 CAD

  • A New Way to Think

    Your Guide to Superior Management Effectiveness

    par Roger L. Martin ...
    Named one of "10 Must-Read Career and Leadership Books For 2022" by ForbesThe ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers.Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of ... En savoir plus

    $31.19 CAD ou Gratuit avec Kobo Plus