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Meilleures séries dans ce pays : Canada

1-12 sur 12 résultats pour « m sicard »
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  • Luxury, Lies and Marketing

    Shattering the Illusions of the Luxury Brand

    par M. Sicard ...
    Collections series Business and Management (R0)
    Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy ... En savoir plus

    $57.99 CAD

  • Brand Revolution

    Rethinking Brand Identity

    par M. Sicard ...
    Collections series Business and Management (R0)
    Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. ... En savoir plus

    $64.99 CAD

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  • Misbehaving

    The Making of Behavioral Economics

    par Richard H. Thaler ...
    **Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and ... En savoir plus

    $18.99 CAD

  • Why We Buy

    The Science Of Shopping

    par Paco Underhill ...
    Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from ... En savoir plus

    $15.99 CAD

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    par Robbie Kellman Baxter ...
    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... En savoir plus

    $29.69 CAD

  • Blind Spot

    Why We Fail to See the Solution Right in Front of Us

    par Gordon Rugg ...
    The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century.But in just four-and-a-half months, Dr. Gordon Rugg, a renowned researcher, found evidence (which had been there all along) that the book could be a giant, glittering hoax.In Blind Spot: Why We ... En savoir plus

    Prix courant $17.99 CAD Maintenant $12.99 CAD

  • The 10-Minute PR Checklist - Earn the Publicity You Deserve

    par Mark Coker ...
    Learn how to achieve virtually any business objective with the help of smart, strategic PR.LEARN HOW TO…* Promote your company, people, products and services* Earn more press coverage* Earn positive press coverage* Leverage PR as a tool to achieve virtually any business objective* Improve PR planning* Think more strategically* Identify new publicity opportunities* Avoid mistakes* Build a more ... En savoir plus

    $6.99 CAD ou Gratuit avec Kobo Plus

  • Click

    What Millions of People Are Doing Online and Why It Matters

    par Bill Tancer ...
    What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive ... En savoir plus

    $17.59 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • You Are What You Choose

    The Habits of Mind That Really Determine How We Make Decisions

    par Scott de Marchi, James T. Hamilton ...
    The hidden patterns behind the way we make decisionsSeveral recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a ... En savoir plus

    Prix courant $20.99 CAD Maintenant $6.99 CAD

  • A Joosr Guide to... Contagious by Jonah Berger: Why Things Catch On

    par Joosr ...
    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What makes some messages go viral while others ... En savoir plus

    $4.99 CAD ou Gratuit avec Kobo Plus

  • The Economic Psychology of Tax Behaviour

    par Erich Kirchler ...
    Tax evasion is a complex phenomenon which is influenced not just by economic motives but by psychological factors as well. Economic-psychological research focuses on individual and social representations of taxation as well as decision-making. In this 2007 book, Erich Kirchler assembles research on tax compliance, with a focus on tax evasion, and integrates the findings into a model based on the ... En savoir plus

    $49.59 CAD

  • How to Have the Final Say

    The tools you need to win any argument

    par 50minutes ...
    Collections series Coaching
    Ready to take your career to the next level? Find out everything you need to know about dealing with debates and verbal confrontations with this practical guide.Being able to put your point of view across effectively and persuade other people to accept your ideas is a major asset in the workplace, but many people still struggle with it. However, thanks to the simple tips and tricks outlined in ... En savoir plus

    $14.99 CAD ou Gratuit avec Kobo Plus