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1-12 sur 12 résultats pour « manish goyal »
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  • HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

    par Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal, James C. Anderson ...
    Collections series HBR's 10 Must Reads
    Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to ... En savoir plus

    $26.99 CAD ou Gratuit avec Kobo Plus

  • Livre audio

    HBR's 10 Must Reads on Sales

    par Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal, James C. Anderson ...
    Lu par Tom Parks ...
    Collections series HBR's 10 Must Reads

    Version Longue

    5 heure 48 min

    Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to: understand your customer's buying center, integrate your sales ... En savoir plus

    $27.99 CAD

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  • Public Opinion (Annotated)

    par Walter Lippmann ...
    Public Opinion is a work by Walter Lippmann, published in 1922, that is a critical assessment of functional democratic government, especially the irrational, and often self-serving, social perceptions that influence individual behavior, and prevent optimal societal cohesion. The descriptions of the cognitive limitations people face in comprehending their socio-political and cultural environments, ... En savoir plus

    $4.11 CAD

  • Marketing

    par Peter Spalton ...
    Collections series Collins Business Secrets
    The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology ... En savoir plus

    $9.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Changeology

    How to enable groups, communities and societies to do things they’ve never done before

    par Les Robinson ...
    A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better.The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than hunches. This book dispels many of the myths that prevent social change projects from succeeding, and ... En savoir plus

    $22.99 CAD

  • The Sales Manager's Guide to Greatness

    Ten Essential Strategies for Leading Your Team to the Top

    par Kevin F. Davis ...
    **2018 Axiom Business Book Award Winner, Silver MedalStraightforward advice for taking your sales team to the next level!**If your sales team isn’t producing the results expected, the pressure is on you to fix the situation fast. One option is to replace salespeople. A better option is for you to optimize your performance as a sales leader. In The Sales Manager’s Guide to Greatness, sales ... En savoir plus

    $10.99 CAD ou Gratuit avec Kobo Plus

  • Kapferer on Luxury

    How Luxury Brands Can Grow Yet Remain Rare

    par Jean-Noël Kapferer ...
    This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific ... En savoir plus

    $50.99 CAD

  • Fashion Marketing

    par Tony Hines, Margaret Bruce ...
    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... En savoir plus

    $384.99 CAD

  • Strategic Marketing Management

    par Richard M.S. Wilson ...
    This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:* Where are we now? - Strategic and marketing analysis* Where do we want to be? - Strategic direction and strategy formulation* How might we get there? - Strategic choice* Which way is best? - Strategic ... En savoir plus

    $148.99 CAD

  • Marketing Communications Management

    par Paul Copley ...
    Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical ... En savoir plus

    $147.02 CAD

  • Managing Customer Relationships and Building Loyalty

    par Jochen Wirtz ...
    Collections Livre 10 - Winning in Service Markets Series
    Targeting, acquiring, and retaining the 'right' customers is at the core of many successful service firms. The objective is to build the relationships and develop loyal customers who will contribute to a growing volume of business with the firm in the future. Managing Customer Relationships and Building Loyalty describes how to acquire and develop desirable, loyal customers within the chosen ... En savoir plus

    $6.99 CAD

  • International Marketing in the Fast Changing World

    Modifié par Shaoming Zou, Bodo B. Schlegelmilch, Barbara Stottinger ...
    Collections Livre 26 - Advances in International Marketing
    Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional ... En savoir plus

    $202.99 CAD