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Hoodwinked

How Marketers Use the Same Tactics as Cults

par Mara Einstein, PhD ...

Powerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as ... En savoir plus

$20.99 CAD

Aussi disponible en : Livre audio

Powerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as
... En savoir plus

Aussi disponible en : Livre audio
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Hoodwinked

How Marketers Use the Same Tactics as Cults

par Mara Einstein, PhD ...

Lu par Mara Einstein ...

Version Longue

10 heure 43 min

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This ... En savoir plus

$35.72 CAD ou Gratuit avec Kobo Plus

Aussi disponible en : eBook

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This
... En savoir plus

Aussi disponible en : eBook

What Would Google Do?

Reverse-Engineering the Fastest Growing Company in the History of the World

par Jeff Jarvis ...

“Eye-opening, thought-provoking, and enlightening.”—USA Today“An indispensable guide to the business logic of the networked era.”—Clay Shirky, author of Here Comes Everybody“A stimulating exercise in thinking really, really big.”—San Jose Mercury NewsWhat Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest ... En savoir plus

$11.99 CAD

“Eye-opening, thought-provoking, and enlightening.”—USA Today“An indispensable guide to the business logic of the networked era.”—Clay Shirky, author of Here Comes Everybody“A stimulating exercise in thinking really, really big.”—San Jose Mercury NewsWhat Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest
... En savoir plus
Trust Me, I'm Lying

Confessions of a Media Manipulator

par Ryan Holiday ...

The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today ... En savoir plus

$11.99 CAD

Aussi disponible en : Livre audio

The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today
... En savoir plus

Aussi disponible en : Livre audio
Work Rules!

Insights from Inside Google That Will Transform How You Live and Lead

par Laszlo Bock ...

**A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and ... En savoir plus

$19.99 CAD

Aussi disponible en : Livre audio

**A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and
... En savoir plus

Aussi disponible en : Livre audio
Brotopia

Breaking Up the Boys' Club of Silicon Valley

par Emily Chang ...

**Instant National Bestseller"Excellent." --San Francisco Chronicle"Brotopia is more than a business book. Silicon Valley holds extraordinary power over our present lives as well as whatever utopia (or nightmare) might come next." --New York TimesSilicon Valley is a modern utopia where anyone can change the world. Unless you're a woman.**For women in tech, Silicon Valley is not a fantasyland of ... En savoir plus

$14.99 CAD

Aussi disponible en : Livre audio

**Instant National Bestseller"Excellent." --San Francisco Chronicle"Brotopia is more than a business book. Silicon Valley holds extraordinary power over our present lives as well as whatever utopia (or nightmare) might come next." --New York TimesSilicon Valley is a modern utopia where anyone can change the world. Unless you're a woman.**For women in tech, Silicon Valley is not a fantasyland of
... En savoir plus

Aussi disponible en : Livre audio
Seeing Around Corners

How to Spot Inflection Points in Business Before They Happen

par Rita McGrath ...

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and ... En savoir plus

Prix courant $13.99 CAD Maintenant $11.99 CAD

Aussi disponible en : Livre audio

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and
... En savoir plus

Aussi disponible en : Livre audio
Mark Zuckerberg: The Face Behind Facebook And Social Networking

par Daniel Alef ...

Mark Zuckerberg, the 26-year-old founder of Facebook, is the youngest self-made billionaire in history. He is also considered by many to be one of the most influential persons in the information age. His impact on American culture is virtually unprecedented. The recent film, "Social Network" does not portray him in the kindest light, but is it a work of fact or fiction? Separating fiction from ... En savoir plus

$4.99 CAD

Mark Zuckerberg, the 26-year-old founder of Facebook, is the youngest self-made billionaire in history. He is also considered by many to be one of the most influential persons in the information age. His impact on American culture is virtually unprecedented. The recent film, "Social Network" does not portray him in the kindest light, but is it a work of fact or fiction? Separating fiction from
... En savoir plus
Disrupt You!

Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation

par Jay Samit ...

A digital media expert describes the unique method he has used to invent new markets and expand established businesses.In today's volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible—or even desirable—to learn one set of job skills and to work your way up the ladder. At the same time, entrepreneurs with great ideas for new products or ... En savoir plus

$23.19 CAD

Aussi disponible en : Livre audio

A digital media expert describes the unique method he has used to invent new markets and expand established businesses.In today's volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible—or even desirable—to learn one set of job skills and to work your way up the ladder. At the same time, entrepreneurs with great ideas for new products or
... En savoir plus

Aussi disponible en : Livre audio
The Power of One

How I Found the Strength to Tell the Truth and Why I Blew the Whistle on Facebook

par Frances Haugen ...

THE INSPIRATION FOR THE MOVIE THE SOCIAL RECKONING, STARRING MIKEY MADISON, JEREMY STRONG, AND JEREMY ALLEN WHITE. IN THEATRES OCTOBER 9, 2026.The inside story of one woman’s quest to bring transparency and accountability to Big Tech, by the Facebook whistleblower who is determined to help us all retake control of our lives.In 2021, when news outlets feasted on “the Facebook Files,” Frances Haugen ... En savoir plus

Prix courant $19.99 CAD Maintenant $1.99 CAD

Aussi disponible en : Livre audio

THE INSPIRATION FOR THE MOVIE THE SOCIAL RECKONING, STARRING MIKEY MADISON, JEREMY STRONG, AND JEREMY ALLEN WHITE. IN THEATRES OCTOBER 9, 2026.The inside story of one woman’s quest to bring transparency and accountability to Big Tech, by the Facebook whistleblower who is determined to help us all retake control of our lives.In 2021, when news outlets feasted on “the Facebook Files,” Frances Haugen
... En savoir plus

Aussi disponible en : Livre audio
Absolute Value

What Really Influences Customers in the Age of (Nearly) Perfect Information

par Itamar Simonson, Emanuel Rosen ...

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and ... En savoir plus

$9.99 CAD

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and
... En savoir plus
The Influencer Industry

The Quest for Authenticity on Social Media

par Emily Hund ...

A critical history of the social media influencer’s rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar ... En savoir plus

$35.19 CAD

A critical history of the social media influencer’s rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar
... En savoir plus

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Hoodwinked

Hoodwinked

Les lecteurs de ces romans ont aussi aimé

What Would Google Do?

Trust Me, I'm Lying

Work Rules!

Brotopia

Seeing Around Corners

Mark Zuckerberg: The Face Behind Facebook And Social Networking

Disrupt You!

The Power of One

Absolute Value

The Influencer Industry

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