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« marco catena »

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  • Reshaping Retail

    Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World

    par Stefan Niemeier, Andrea Zocchi, Marco Catena ...
    The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at ... En savoir plus

    $42.99 CAD

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  • Business Model Generation

    A Handbook for Visionaries, Game Changers, and Challengers

    par Alexander Osterwalder, Yves Pigneur ...
    Collections Livre 1 - The Strategyzer Series
    Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" ... En savoir plus

    $29.99 CAD

  • Crossing the Chasm, 3rd Edition

    Marketing and Selling Disruptive Products to Mainstream Customers

    par Geoffrey A. Moore ...
    The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of ... En savoir plus

    $13.99 CAD

  • Marketing 4.0

    Moving from Traditional to Digital

    par Iwan Setiawan, Philip Kotler, Hermawan Kartajaya ...
    Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention ... En savoir plus

    $20.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • The Velocity Manifesto: Harnessing Technology Vision and Culture to Future-Proof your Organization

    par Klososky Scott ...
    Scott Klososkys manifesto will prepare any organization to withstand the high-velocity onslaught of a world now heavily influenced by technology usage. In this hands-on guide to helping leaders effectively steer their organizations through wrenching infrastructure and social changes author Scott Klososky details the actions that leaders must take to keep their digital plumbingthe all-important ... En savoir plus

    $13.99 CAD ou Gratuit avec Kobo Plus

  • The Digital Transformation Playbook

    Rethink Your Business for the Digital Age

    par David Rogers ...
    Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia ... En savoir plus

    $30.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Never Cold Call Again

    Achieve Sales Greatness Without Cold Calling

    par Frank J. Rumbauskas Jr. ...
    "Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold ... En savoir plus

    $15.99 CAD

  • B4b

    How Technology and Big Data Are Reinventing the Customer-Supplier Relationship

    par J.B. Wood, Todd Hewlin, Thomas Lah ...
    Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple “make, sell, ship” approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks ... En savoir plus

    $14.99 CAD ou Gratuit avec Kobo Plus

  • Lean For Dummies

    par Natalie J. Sayer, Bruce Williams ...
    Have you thought about using Lean in your business or organization, but are not really sure how to implement it? Or perhaps you’re already using Lean, but you need to get up to speed. Lean for Dummies will show you how to do more with less and create an enterprise that embraces change.In plain-English writing, this friendly guide explores the general overview of Lean, how flow and the value stream ... En savoir plus

    $16.99 CAD

  • Lean For Dummies

    par Natalie J. Sayer, Bruce Williams ...
    Take charge and engage your enterprise in a Lean transformationHave you thought about using Lean in your business or organization, but are not really sure how to implement it? Or perhaps you're already using Lean, but you need to get up to speed. Lean For Dummies shows you how to do more with less and create an enterprise that embraces change. In plain-English, this friendly guide explores the ... En savoir plus

    $24.99 CAD

  • Engage!, Revised and Updated

    The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

    par Brian Solis ...
    The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton KutcherEngage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, ... En savoir plus

    $14.99 CAD

  • It's Your Move, 4th Edition

    A Guide to Career Transition and Job Search for Canadian Managers, Professionals and Executives

    par Marge Watters ...
    Collections Livre 1 - It’s Your Move
    For over a decade, It’s Your Move has been helping Canadian executives, managers and professionals get the job they really want with proven advice and strategies. Today, competition for jobs is tough, but at the same time, opportunities for career change are plentiful. Thoroughly revised and updated throughout, It’s Your Move offers clear, proven advice and strategies includingHow to use social ... En savoir plus

    $11.99 CAD