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For the Culture

The Power Behind What We Buy, What We Do, and Who We Want to Be

par Marcus Collins ...

In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick ... En savoir plus

Prix courant $19.99 CAD Maintenant $2.99 CAD

Aussi disponible en : Livre audio

In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick
... En savoir plus

Aussi disponible en : Livre audio
Contemporary Issues in Digital Marketing

New Paradigms, Perspectives, and Practices

Modifié par John Branch, Marcus Collins ...

We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, ... En savoir plus

$31.99 CAD ou Gratuit avec Kobo Plus

We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights,
... En savoir plus
El poder de la cultura

Los secretos de Nike, Apple o Beyoncé para influir e inspirar a los demás

par Marcus Collins ...

Traduit par Gemma Deza Guil ...

Collections series IMPULSA
El creador de campañas de marketing icónicas nos revela su secreto para influir en la sociedad: la conexión culturalNos pasamos el día tratando de influir en los demás. Todos somos vendedores de algo. En este libro, Marcus Collins nos enseña que, para inspirar, para llegar a nuestra audiencia, lo primero en lo que debemos pensar es en cómo apelar a sus valores y conectar con su cultura.Basado en ... En savoir plus

$15.99 CAD

Aussi disponible en : Livre audio

El creador de campañas de marketing icónicas nos revela su secreto para influir en la sociedad: la conexión culturalNos pasamos el día tratando de influir en los demás. Todos somos vendedores de algo. En este libro, Marcus Collins nos enseña que, para inspirar, para llegar a nuestra audiencia, lo primero en lo que debemos pensar es en cómo apelar a sus valores y conectar con su cultura.Basado en
... En savoir plus

Aussi disponible en : Livre audio
Good Soil

How the Right Organizational Culture Helps People Grow, Teams Flourish, and Companies Thrive

par Marcus Collins ...

The bestselling author of For the Culture reveals how organizational culture really works—and how you can harness its power to lead your team to success.Do you wonder why your organization can’t seem to realize its full potential? Why impressive new hires fail to thrive? Or why your thoughtful corporate mission statement has zero impact on your bottom line? To solve these mysteries and more, you ... En savoir plus

$24.99 CAD

PRÉCOMMANDER

Aussi disponible en : Livre audio

The bestselling author of For the Culture reveals how organizational culture really works—and how you can harness its power to lead your team to success.Do you wonder why your organization can’t seem to realize its full potential? Why impressive new hires fail to thrive? Or why your thoughtful corporate mission statement has zero impact on your bottom line? To solve these mysteries and more, you
... En savoir plus

Aussi disponible en : Livre audio
Livre audio

For the Culture

The Power Behind What We Buy, What We Do, and Who We Want to Be

par Marcus Collins ...

Lu par Cary Hite ...

Version Longue

9 heure 32 min

In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick ... En savoir plus

$35.99 CAD

Aussi disponible en : eBook

In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick
... En savoir plus

Aussi disponible en : eBook
Why Study History?

par Marcus Collins, Peter N. Stearns ...

Considering studying history at university? Wondering whether a history degree will get you a good job, and what you might earn? Want to know what it’s actually like to study history at degree level? This book tells you what you need to know. Studying any subject at degree level is an investment in the future that involves significant cost. Now more than ever, students and their parents need to ... En savoir plus

$16.99 CAD

Considering studying history at university? Wondering whether a history degree will get you a good job, and what you might earn? Want to know what it’s actually like to study history at degree level? This book tells you what you need to know. Studying any subject at degree level is an investment in the future that involves significant cost. Now more than ever, students and their parents need to
... En savoir plus
The Beatles and Sixties Britain

par Marcus Collins ...

Though the Beatles are nowadays considered national treasures, this book shows how and why they inspired phobia as well as mania in 1960s Britain. As symbols of modernity in the early sixties, they functioned as a stress test for British institutions and identities, at once displaying the possibilities and establishing the limits of change. Later in the decade, they developed forms of living, ... En savoir plus

$48.99 CAD

Though the Beatles are nowadays considered national treasures, this book shows how and why they inspired phobia as well as mania in 1960s Britain. As symbols of modernity in the early sixties, they functioned as a stress test for British institutions and identities, at once displaying the possibilities and establishing the limits of change. Later in the decade, they developed forms of living,
... En savoir plus
Livre audio

Good Soil

How the Right Organizational Culture Helps People Grow, Teams Flourish, and Companies Thrive

par Marcus Collins ...

Version Longue

8 heure

The bestselling author of For the Culture reveals how organizational culture really works—and how you can harness its power to lead your team to success.Do you wonder why your organization can’t seem to realize its full potential? Why impressive new hires fail to thrive? Or why your thoughtful corporate mission statement has zero impact on your bottom line? To solve these mysteries and more, you ... En savoir plus

$32.99 CAD

PRÉCOMMANDER

Aussi disponible en : eBook

The bestselling author of For the Culture reveals how organizational culture really works—and how you can harness its power to lead your team to success.Do you wonder why your organization can’t seem to realize its full potential? Why impressive new hires fail to thrive? Or why your thoughtful corporate mission statement has zero impact on your bottom line? To solve these mysteries and more, you
... En savoir plus

Aussi disponible en : eBook
Livre audio

El poder de la cultura

Los secretos de Nike, Apple o Beyoncé para influir e inspirar a los demás

par Marcus Collins ...

Lu par Danny (Voz de IA), José (Voz de IA) ...

Collections series IMPULSA
Version Longue

11 heure 5 min

El creador de campañas de marketing icónicas nos revela su secreto para influir en la sociedad: la conexión culturalNos pasamos el día tratando de influir en los demás. Todos somos vendedores de algo. En este libro, Marcus Collins nos enseña que, para inspirar, para llegar a nuestra audiencia, lo primero en lo que debemos pensar es en cómo apelar a sus valores y conectar con su cultura.Basado en ... En savoir plus

$15.99 CAD

Aussi disponible en : eBook

El creador de campañas de marketing icónicas nos revela su secreto para influir en la sociedad: la conexión culturalNos pasamos el día tratando de influir en los demás. Todos somos vendedores de algo. En este libro, Marcus Collins nos enseña que, para inspirar, para llegar a nuestra audiencia, lo primero en lo que debemos pensar es en cómo apelar a sus valores y conectar con su cultura.Basado en
... En savoir plus

Aussi disponible en : eBook

Livre audio

Fixed.

How to Perfect the Fine Art of Problem Solving

par Amy E. Herman ...

Lu par Amy E. Herman ...

Version Longue

8 heure 11 min

With Amy Herman's Fixed., we now have access to what the FBI, NATO, the State Department, Interpol, Scotland Yard, and many more organizations and their leaders have been using to solve their most intractable problems.Demonstrating a powerful paradigm shift for finding solutions, Herman teaches us to see things differently, using art to challenge our default thinking and open up possibilities ... En savoir plus

$27.99 CAD

Aussi disponible en : eBook

With Amy Herman's Fixed., we now have access to what the FBI, NATO, the State Department, Interpol, Scotland Yard, and many more organizations and their leaders have been using to solve their most intractable problems.Demonstrating a powerful paradigm shift for finding solutions, Herman teaches us to see things differently, using art to challenge our default thinking and open up possibilities
... En savoir plus

Aussi disponible en : eBook
Livre audio

Beijing Rules

How China Weaponized Its Economy to Confront the World

par Bethany Allen ...

Lu par Emily Woo Zeller ...

Version Longue

12 heure 14 min

An acclaimed journalist on contemporary China lays bare the country's two-decade quest for global dominance and how the Chinese Communist Party coopted what Western leaders have long considered their most powerful tool in the fight for liberal democracy—capitalism—to expand its illiberal influence worldwide.Bethany Allen, the award-winning China reporter for Axios, shows that by tying profits to ... En savoir plus

$36.99 CAD

Aussi disponible en : eBook

An acclaimed journalist on contemporary China lays bare the country's two-decade quest for global dominance and how the Chinese Communist Party coopted what Western leaders have long considered their most powerful tool in the fight for liberal democracy—capitalism—to expand its illiberal influence worldwide.Bethany Allen, the award-winning China reporter for Axios, shows that by tying profits to
... En savoir plus

Aussi disponible en : eBook
Livre audio

Take More Vacations

How to Search Better, Book Cheaper, and Travel the World

par Scott Keyes ...

Lu par Scott Keyes ...

Version Longue

8 heure 12 min

The founder of Scott’s Cheap Flights explains why we’re searching for airfare all wrong, shares the strategies that have saved his two million newsletter subscribers a collective $500 million on airfare, and presents a bold new approach for how to see the world while never overpaying for flights again.When Scott Keyes booked flights to Italy for $130 roundtrip and Japan for $169 roundtrip, he didn ... En savoir plus

$32.99 CAD

Aussi disponible en : eBook

The founder of Scott’s Cheap Flights explains why we’re searching for airfare all wrong, shares the strategies that have saved his two million newsletter subscribers a collective $500 million on airfare, and presents a bold new approach for how to see the world while never overpaying for flights again.When Scott Keyes booked flights to Italy for $130 roundtrip and Japan for $169 roundtrip, he didn
... En savoir plus

Aussi disponible en : eBook

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The Beatles and Sixties Britain

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Fixed.

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Vous profitez des avantages réservés aux VIP !

Votre panier est vide

Disponible:

1 livre audio par mois

+ Essai GRATUIT de 30 jours

Disponible:

1 livre audio par mois

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Meilleures séries dans ce pays : Canada

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