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  • Eye Tracking in Tourism

    Modifié par Mattia Rainoldi, Mario Jooss ...
    Collections series Business and Management (R0)
    Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism.It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the ... En savoir plus

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  • Social Media Marketing und -Management im Tourismus

    Collections series Business and Economics (German Language)
    Im 21. Jahrhundert sind weite Teile der Gesellschaft geprägt von Schlagwörtern wie New und Social Economy, Social Web, Crowd Sourcing, Twitter, Facebook, Blogs, Google+, Pinterest und Co. Die Relevanz einzelner Unternehmen und Unternehmer rückt in den Hintergrund des Agierens im Internet und dafür nimmt die soziale Komponente der Kommunikation und des vernetzten Denkens in und mit diversen ... En savoir plus

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    This is the first book to provide a comprehensive overview of the social and technological context from which eHealth applications have arisen, the psychological principles on which they are based, and the key development and evaluation issues relevant to their successful intervention.Integrating how eHealth applications can be used for both mental and physical health issues, it presents a ... En savoir plus

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  • Teamwork, Leadership and Communication

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  • Design Thinking Research

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  • Design for Behaviour Change

    Theories and practices of designing for change

    Collections series Design for Social Responsibility
    Design impacts every part of our lives. The design of products and services influences the way we go about our daily activities and it is hard to imagine any activity in our daily lives that is not dependent on design in some capacity. Clothing, mobile phones, computers, cars, tools and kitchenware all enable and hold in place everyday practices. Despite design’s omnipresence, the understanding of ... En savoir plus

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  • Hospitality Marketing and Consumer Behavior

    Creating Memorable Experiences

    Modifié par Vinnie Jauhari ...
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    Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been ... En savoir plus

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  • Inclusive Designing

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  • Patient Education, An Issue of Nursing Clinics

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  • Iscontour 2017

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  • Community Wayfinding: Pathways to Understanding

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    This state-of-the-art book explores the implications of contemporary trends that are shaping the future of museum experiences. In four separate sections, it looks into how museums are developing dialogical relationships with their audiences, reaching out beyond their local communities to involve more diverse and broader audiences. It examines current practices in involving crowds, not as passive ... En savoir plus

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