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« mark butje »

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  • Product Marketing for Technology Companies

    par Mark Butje ...
    The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:* selecting target markets* creating a positioning statement* writing a financial paragraph* motivating othersthereby demonstrating how to act as a bridge between sales, development and finance.Successfully marketing products for technology companies requires the ... En savoir plus

    $105.80 CAD

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  • Let's Get Real or Let's Not Play

    Transforming the Buyer/Seller Relationship

    The new way to transform a sales culture with clarity, authenticity, and emotional intelligenceToo often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus ... En savoir plus

    Prix courant $13.99 CAD Maintenant $10.99 CAD

  • Fanatical Prospecting

    The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

    par Jeb Blount ...
    Ditch the failed sales tactics, fill your pipeline, and crush your numberWith over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.The brutal fact is the number one reason for failure in sales ... En savoir plus

    $23.99 CAD

  • MLM: The Royal Treatment

    par Ken Lord ...
    This book pulls together enough of what you should know to begin a business of your own and making it successful. It's written for brand new MLM representatives, and the purpose is to provide business and sales training for this new adventure. Such training is not always available from the person who recruited you, and almost never from the company you will represent.You have invested yourself in ... En savoir plus

    $8.99 CAD ou Gratuit avec Kobo Plus

  • The Sales Boss

    The Real Secret to Hiring, Training and Managing a Sales Team

    The step-by-step guide to a winning sales teamThe Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today. The not-so-secret "secret" is that a winning sales team is made up of high performers—but many fail to realize that high performance must be collective. A single star cannot carry the entire team, and it's the sales ... En savoir plus

    $24.99 CAD

  • CIM Coursebook 08/09 Introductory Certificate in Marketing

    par Neil Botten ...
    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills ... En savoir plus

    $76.94 CAD

  • Short-Cuts to Cold-Calling, A Quick 60 Minute "How-To"

    For 25 years, and hundreds of thousands of cold calls, Eva Cheryl Brinner has earned her living Cold Calling, creating new business opportunities for her client companies from many different industries. She has mastered her craft to an Art and a Science, and written it all down in this brief, easy to use book, sharing it all with you for your own cold-calling success! https://www ... En savoir plus

    $4.99 CAD ou Gratuit avec Kobo Plus

  • Handbook of CRM

    par Adrian Payne ...
    Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.Based on recent ... En savoir plus

    $115.42 CAD

  • The 4 Secret Steps of a Sales Master

    par Tony Perry ...
    Discover the true secrets of top sales professionals.Sales masters have long ago learned the secrets to selling effectively and maximizing every opportunity. They are fluid in their delivery, masterfully reduce price objections and have more customers wanting to buy.The 4 Secret Steps of a Sales Master is a complete approach to your career. You will discover the 12 critical skills every top sales ... En savoir plus

    $6.99 CAD ou Gratuit avec Kobo Plus

  • Doing Business Digitally

    Eight Steps to Online Success

    par Godfrey Parkin ...
    The internet is rapidly transforming the South African business landscape. For the first time the consumer has a voice; small businesses can run rings around large corporations; local consumers are buying internationally; and local businesses are selling globally. This creates massive opportunities - and an urgent need to change. Doing Business Digitally: • demonstrates the increasing power of the ... En savoir plus

    $10.99 CAD

  • Guerrilla Auto Sales: Marketing for Today's Car Customer

    Guerrilla Auto Sales was designed and written by a salesman for salesman. Justin Desjardins background in marketing has made him a huge success in the car industry. The guerrilla marketing techniques used in this book can be the difference to mild success in the car business and being wildly successful.Justin's humorous take on the car sales industry as a whole makes the book easy to digest and ... En savoir plus

    $5.99 CAD ou Gratuit avec Kobo Plus

  • Internal Marketing

    A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies ... En savoir plus

    $101.68 CAD