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Fashion Brands

Branding Style from Armani to Zara

par Mark Tungate ...

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of ... En savoir plus

$42.99 CAD

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of
... En savoir plus
Branded Beauty

How Marketing Changed the Way We Look

par Mark Tungate ...

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo ... En savoir plus

$35.99 CAD

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo
... En savoir plus
Adland

A Global History of Advertising

par Mark Tungate ...

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean ... En savoir plus

$50.99 CAD

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean
... En savoir plus
Luxury World

The Past, Present and Future of Luxury Brands

par Mark Tungate ...

The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift ... En savoir plus

$46.99 CAD

The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift
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The Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

par Jean-Noël Kapferer, Vincent Bastien ...

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and ... En savoir plus

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Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and
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How to Get Dressed

A Costume Designer's Secrets for Making Your Clothes Look, Fit, and Feel Amazing

par Alison Freer ...

Costume designer Alison Freer’s styling kit is a magical bag of tricks, built to solve every single wardrobe malfunction on earth. TV and film productions wait for nothing, so her solutions have to work fast. In How to Get Dressed, Alison distills her secrets into a fun, comprehensive style guide focused on rethinking your wardrobe like a fashion expert and making what’s in your closet work for ... En savoir plus

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Costume designer Alison Freer’s styling kit is a magical bag of tricks, built to solve every single wardrobe malfunction on earth. TV and film productions wait for nothing, so her solutions have to work fast. In How to Get Dressed, Alison distills her secrets into a fun, comprehensive style guide focused on rethinking your wardrobe like a fashion expert and making what’s in your closet work for
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Pretty Honest

The Straight-Talking Beauty Companion

par Sali Hughes ...

A witty, wise and truthful beauty handbook for real women on what works in real life from Sali Hughes, beloved journalist and broadcaster.‘Pour yourself a drink, put on some lipstick and pull yourself together’ Elizabeth TaylorBeauty books. Exquisite coffee-table affairs featuring improbably beautiful models with wholly-unachievable-to-most women looks, product review-heavy volumes which become ... En savoir plus

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Aussi disponible en : Livre audio

A witty, wise and truthful beauty handbook for real women on what works in real life from Sali Hughes, beloved journalist and broadcaster.‘Pour yourself a drink, put on some lipstick and pull yourself together’ Elizabeth TaylorBeauty books. Exquisite coffee-table affairs featuring improbably beautiful models with wholly-unachievable-to-most women looks, product review-heavy volumes which become
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Is Everyone Hanging Out Without Me? (And Other Concerns)

par Mindy Kaling ...

**NEW YORK TIMES BESTSELLER • In this hilarious instant classic, the creator of The Mindy Project and Never Have I Ever invites readers on a tour of her life and her unscientific observations on romance, friendship, and Hollywood.“[Kaling is] like Tina Fey’s cool little sister. Or perhaps . . . the next Nora Ephron.”—The New York Times**Mindy Kaling has lived many lives: the obedient child of ... En savoir plus

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**NEW YORK TIMES BESTSELLER • In this hilarious instant classic, the creator of The Mindy Project and Never Have I Ever invites readers on a tour of her life and her unscientific observations on romance, friendship, and Hollywood.“[Kaling is] like Tina Fey’s cool little sister. Or perhaps . . . the next Nora Ephron.”—The New York Times**Mindy Kaling has lived many lives: the obedient child of
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Aussi disponible en : Livre audio
The Life-Changing Magic of Tidying Up

The Japanese Art of Decluttering and Organizing

par Marie Kondo ...

Collections series The Life Changing Magic of Tidying Up
#1 NEW YORK TIMES BESTSELLER • The book that sparked a revolution and inspired the hit Netflix series Tidying Up with Marie Kondo: the original guide to decluttering your home once and for all.ONE OF THE MOST INFLUENTIAL BOOKS OF THE DECADE—CNNDespite constant efforts to declutter your home, do papers still accumulate like snowdrifts and clothes pile up like a tangled mess of noodles?Japanese ... En savoir plus

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#1 NEW YORK TIMES BESTSELLER • The book that sparked a revolution and inspired the hit Netflix series Tidying Up with Marie Kondo: the original guide to decluttering your home once and for all.ONE OF THE MOST INFLUENTIAL BOOKS OF THE DECADE—CNNDespite constant efforts to declutter your home, do papers still accumulate like snowdrifts and clothes pile up like a tangled mess of noodles?Japanese
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Dark Places

A Novel

par Gillian Flynn ...

NEW YORK TIMES BESTSELLER • A NEW YORKER BEST BOOK OF THE YEAR • NOW IN DEVELOPMENT AS AN HBO LIMITED SERIESFrom the acclaimed author of Gone Girl, “a riveting tale of true horror by a writer who has all the gifts to pull it off” (Chicago Tribune)“Sensuous and chilling . . . a propulsive and twisty mystery.”—Entertainment WeeklyLibby Day was seven when her mother and two ... ... En savoir plus

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NEW YORK TIMES BESTSELLER • A NEW YORKER BEST BOOK OF THE YEAR • NOW IN DEVELOPMENT AS AN HBO LIMITED SERIESFrom the acclaimed author of Gone Girl, “a riveting tale of true horror by a writer who has all the gifts to pull it off” (Chicago Tribune)“Sensuous and chilling . . . a propulsive and twisty mystery.”—Entertainment WeeklyLibby Day was seven when her mother and two ...
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Scientific Advertising

par Claude C. Hopkins ...

Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you. ... En savoir plus

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Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.
... En savoir plus

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Marketing Metrics

The Definitive Guide to Measuring Marketing Performance

par Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... En savoir plus

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity.
... En savoir plus

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Fashion Brands

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Les lecteurs de ces romans ont aussi aimé

The Luxury Strategy

How to Get Dressed

Pretty Honest

Is Everyone Hanging Out Without Me? (And Other Concerns)

The Life-Changing Magic of Tidying Up

Dark Places

Scientific Advertising

Marketing Metrics

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Applis

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