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  • Culinary Tourism and Wine Tourism

    Contributions from the 2024 Conference in Krems, Austria

    Collections series Business and Economics (German Language)
    This volume contains the papers presented at the 6th Culinary and Wine Tourism Conference. The conference took place in May 2024 in Krems an der Donau, Austria. Contributions from XY different countries on the following topics were included in this book: (exemplary) o Authenticity & tourism experiences; preservation of gastronomic heritage; branding/marketing strategies for destinations o ... En savoir plus

    $57.99 CAD

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  • Gamification in Tourism

    Designing Memorable Experiences

    Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book ... En savoir plus

    $28.99 CAD ou Gratuit avec Kobo Plus

  • Enabling the City

    Interdisciplinary and Transdisciplinary Encounters in Research and Practice

    Enabling the City is a collaborative book that focuses on how interdisciplinary and transdisciplinary processes of knowledge production may contribute to urban transformation at a local level in the 21st century, striking a balance between enthusiastic support for such transformational potential and a cautious note regarding the persistent challenges to the ethos as well as the practice of inter ... En savoir plus

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  • Applied Design Research

    A Mosaic of 22 Examples, Experiences and Interpretations Focussing on Bridging the Gap between Practice and Academics

    Design and research are two fields of knowledge that each has its traditions, methods, standards and practices. These two worlds appear to be quite separate, with researchers investigating what exists, and designers visualising what could be. This book builds a bridge between both worlds by showing how design and research can be integrated to develop a new field of knowledge.Applied Design ... En savoir plus

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  • Creating the Visitor-Centered Museum

    What does the transformation to a visitor-centered approach do for a museum? How are museums made relevant to a broad range of visitors of varying ages, identities, and social classes? Does appealing to a larger audience force museums to "dumb down" their work? What internal changes are required? Based on a multi-year Kress Foundation-sponsored study of 20 innovative American and European ... En savoir plus

    $96.99 CAD

  • Wine, Food, and Tourism Marketing

    par C Michael Hall ...
    Get the advantage you need to compete in the worldwide food and wine tourism marketplace!Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you ... En savoir plus

    $116.79 CAD

  • Competence-Based Innovation in Hospitality and Tourism

    Dr Pechlaner and Dr Innerhofer, the editors of Competence-Based Innovation in Hospitality and Tourism, argue that the industry operates within highly challenging and competitive environments. Changing environmental and market conditions continually force hotel businesses and service providers to offer their customers new and modified products and services, in order to remain competitive; those ... En savoir plus

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  • Event Design

    Social perspectives and practices

    Collections series Routledge Advances in Event Research Series
    Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative ... En savoir plus

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  • Luxury Tourism

    Market Trends, Changing Paradigms, and Best Practices

    Collections series Business and Management (R0)
    Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new ... En savoir plus

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  • Strategic Marketing in Tourism Services

    Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment ... En savoir plus

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  • Engaging Stages

    Best Practice in Creative Audience Development for the Performing Arts

    Collections Livre 1 - Ebook Edition
    Engaging Stages is a hands-on guide for theatre makers and creative leaders to inform and inspire about strategic approaches to public engagement. Published by the Theatron Engaging Stages Network Europe, it contains 30 contributions and case studies from 17 leading performing arts organisations in 10 European countries.Engaging Stages provides 30 answers to 6 key questions: What is an Engaging ... En savoir plus

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  • Social Media in Travel, Tourism and Hospitality

    Theory, Practice and Cases

    Collections series New Directions in Tourism Analysis
    Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines ... En savoir plus

    $114.99 CAD