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1-12 sur 12 résultats pour « marta blazquez »
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  • Sustainable Fashion Management

    par Claudia E. Henninger, Kirsi Niinimäki, Celina Jones, Marta Blazquez Cano ...
    Collections series Mastering Fashion Management
    This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook, combining theory with practical application from a management perspective and underpinned by the Sustainable Development Goals throughout.The book helps students to gain a better understanding of what sustainable fashion is and how it is implemented across ... En savoir plus

    $100.99 CAD

  • Social Commerce

    Consumer Behaviour in Online Environments

    Modifié par Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding ...
    Collections series Business and Management (R0)
    This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate ... En savoir plus

    $204.99 CAD

  • Vintage Luxury Fashion

    Exploring the Rise of the Secondhand Clothing Trade

    Modifié par Daniella Ryding, Claudia E. Henninger, Marta Blazquez Cano ...
    Collections series Palgrave Advances in Luxury
    Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The ‘pre-loved or pre-owned’ clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential ... En savoir plus

    $204.99 CAD

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  • Events Marketing Management

    A consumer perspective

    par Ivna Reic ...
    This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique ... En savoir plus

    $115.99 CAD

  • This is Service Design Thinking

    Basics-Tools-Cases

    Modifié par Marc Stickdorn, Jakob Schneider ...
    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... En savoir plus

    $32.99 CAD

  • Entrepreneurship in Theory and Practice

    Paradoxes in Play, Second Edition

    par Suna Løwe Nielsen, Kim Klyver, Majbritt Rostgaard Evald ...
    Aimed primarily at undergraduate students, this highly successful textbook provides the reader with a broad overview of the entrepreneurship phenomenon. It focuses on the emergence, evaluation and organizing of entrepreneurial opportunities in various organizational contexts. This thoroughly revised second edition brings it up to date with the newest trends in the entrepreneurship field and ... En savoir plus

    $31.99 CAD

  • Buzzing Communities

    How to Build Bigger, Better, and More Active Online Communities

    par Richard Millington ...
    Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will ... En savoir plus

    $13.73 CAD ou Gratuit avec Kobo Plus

  • Design and Creativity

    Policy, Management and Practice

    Modifié par Guy Julier, Liz Moor ...
    Design and other creative industries not only shape our lives in numerous ways, providing 'cultural' goods such as films, music and magazines, but also shape the look and feel of everyday objects and spaces. The creative industries are also important economically; governments and businesses now make considerable efforts to manage creativity for a range of political and economic ends. Does the ... En savoir plus

    $55.99 CAD

  • Essential Tools for Organisational Performance

    Tools, Models and Approaches for Managers and Consultants

    par Simon Burtonshaw-Gunn, Malik Salameh ...
    This book focuses on organizational development for increased business performance. The text and models cover process management, leading to change management and organizational development. Burtonshaw-Gunn and Salameh show that process implementation in any business depends on two key factors. First, the role of knowledge management in organizational and individual improvement is vital. Secondly, ... En savoir plus

    $26.99 CAD

  • Service Quality Management in Hospitality, Tourism, and Leisure

    par Connie Mok, Beverley Sparks, Jay Kadampully ...
    Does your staff deliver the highest quality service possible?Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts ... En savoir plus

    $140.15 CAD

  • Consultancy, Organizational Development and Change

    A Practical Guide to Delivering Value

    par Professor Julie Hodges ...
    Organizations are increasingly investing in consulting capabilities to understand what changes they need to make to keep up the pace with the competition and future-proof their business. Consultancy, Organizational Development and Change is a guide for students and internal and external consultants needing to develop the necessary skills to consult in organizational settings where there is a great ... En savoir plus

    $64.99 CAD

  • Fashion Marketing

    par Tony Hines, Margaret Bruce ...
    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... En savoir plus

    $384.99 CAD