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1-12 sur 12 résultats pour « martial pasquier »
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  • International Sports Betting

    Integrity, Deviance, Governance and Policy

    Modifié par Jean-Patrick Villeneuve, Martial Pasquier ...
    Collections series Routledge Research in Sport Business and Management
    Sports betting has become a truly global phenomenon, facilitated by new communication technologies. As a result, the development of deviances, from match-fixing to money laundering, has accelerated. This new reality has numerous implications, for both the regulation of this billion-dollar industry and the very integrity of sport, sport financing and betting operations.Written by an international ... En savoir plus

    $48.08 CAD

  • Marketing Management and Communications in the Public Sector

    par Martial Pasquier, Jean-Patrick Villeneuve ...
    Collections series Routledge Masters in Public Management
    This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the ... En savoir plus

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  • Place Branding and Marketing from a Policy Perspective

    Building Effective Strategies for Places

    par Vincent Mabillard, Martial Pasquier, Renaud Vuignier ...
    Collections series Routledge Studies in Marketing
    As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book ... En savoir plus

    Gratuit

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  • Culture in International Construction

    par Wilco Tijhuis, Richard Fellows ...
    Collections series CIB
    Despite the wide range of technologies involved, the construction industry still relies heavily on one old-fashioned component: the human. The clients, managers, designers, investors, and a whole host of other stakeholders are all involved in a crucial series of relationships that are just as important to project success as technical know-how. As construction projects become increasingly ... En savoir plus

    $79.99 CAD

  • International Human Resource Management

    A Case Study Approach

    Modifié par Daniel Wintersberger ...
    In the face of globalization, multinational companies have become the norm, rather than the exception. HR professionals now need to manage across borders, cultures and time zones, meaning that a complete understanding of the theory and practice of International Human Resource Management (HRM) is essential. International Human Resource Management is a concise introduction for all students studying ... En savoir plus

    $71.99 CAD

  • Branding in Governance and Public Management

    par Jasper Eshuis, E.H. Klijn ...
    Collections series Routledge Critical Studies in Public Management
    Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage ... En savoir plus

    $97.55 CAD

  • Exploring Public Relations and Management Communication

    par Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... En savoir plus

    $53.99 CAD

  • Developments in Strategic and Public Management

    Studies in the US and Europe

    par Paul Joyce, Marc Holzer ...
    Collections series Business and Management (R0)
    Through contemporary case studies of strategic management at work in the US and Europe, this collection shows that it can no longer be seen as a discipline for long term decisions but has become a central feature of the public sector. Individual chapters offer insights into strategic management capabilities at the national and sub-national level. ... En savoir plus

    $115.99 CAD

  • Human Resource Management for the Hospitality and Tourism Industries

    par Dennis Nickson ...
    Please note: this title will publish in January 2012.This textbook explores the policies and practices employed in the management of people working in the tourism, hospitality and events industries.It considers the nature of these industries and the varied approaches that organizations take with the handling of matters such as recruitment, health and welfare and remuneration. This book is enriched ... En savoir plus

    $116.99 CAD

  • Tourism Marketing

    A Collaborative Approach

    par Dr. Alan Fyall, Dr. Brian Garrod ...
    Collections Livre 18 - Aspects of Tourism
    This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter ... En savoir plus

    $27.99 CAD

  • A Handbook of Corporate Communication and Public Relations

    Modifié par Sandra Oliver ...
    A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne ... En savoir plus

    $114.99 CAD

  • Managing the Global Workforce

    par Paula Caligiuri, David Lepak, Jaime Bonache ...
    Collections series Global Dimensions of Business
    Human resource management (HRM) is the strategic and coherent approach to the management of an organization's employees. As the need for effective and top staff rises, Managing the Global Workforce provides the most up to date and topical information on accessing human resource management. Written by Paula Caligiuri, an author recognized as one of the most prolific authors in the field of ... En savoir plus

    $39.99 CAD