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Moving to the Product Operating Model

par Marty Cagan, Lea Hickman, Chris Jones, Christian Idiodi, John Moore ...

Collections series Silicon Valley Product Group
Help transform your business and innovate like the world's top tech companies!In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the ... En savoir plus

$26.99 CAD

Aussi disponible en : Livre audio

Help transform your business and innovate like the world's top tech companies!In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the
... En savoir plus

Aussi disponible en : Livre audio
Inspired

How to Create Tech Products Customers Love

par Marty Cagan ...

Collections series Silicon Valley Product Group
Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management ... En savoir plus

$24.99 CAD

Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management
... En savoir plus
Empowered

Ordinary People, Extraordinary Products

par Marty Cagan ...

Collections series Silicon Valley Product Group
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people ... En savoir plus

$26.99 CAD

Aussi disponible en : Livre audio

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people
... En savoir plus

Aussi disponible en : Livre audio
Inspira-te

par Marty Cagan ...

Como será que as empresas de tecnologia mais bem-sucedidas, entre as quais Amazon, Google, Facebook, Netflix ou Tesla, projetam, desenvolvem e lançam produtos que conquistam milhões de pessoas?De forma talvez surpreendente, fazem-no de maneira muito diferente da maioria das empresas de tecnologia. Em Inspira-te, Marty Cagan, especialista em gestão de produtos tecnológicos, oferece aos leitores uma ... En savoir plus

$18.43 CAD ou Gratuit avec Kobo Plus

Como será que as empresas de tecnologia mais bem-sucedidas, entre as quais Amazon, Google, Facebook, Netflix ou Tesla, projetam, desenvolvem e lançam produtos que conquistam milhões de pessoas?De forma talvez surpreendente, fazem-no de maneira muito diferente da maioria das empresas de tecnologia. Em Inspira-te, Marty Cagan, especialista em gestão de produtos tecnológicos, oferece aos leitores uma
... En savoir plus
矽谷最夯‧產品營運模式轉型全書：像世界頂尖科技公司那樣運作，更快推出更有價值產品

Transformed: Moving to the Product Operating Model

par 馬提．凱根 Marty Cagan ...

Traduit par 李芳齡 ...

〉〉〉矽谷最強「實踐派」產品專案管理大師再度回歸〈〈〈從跨功能團隊的工作原則與技術工具再到打造賦權的跨功能產品團隊這次教你像世上頂尖「技術驅動」公司Facebook、Google、Netflix、Apple、Adobe那樣打造客戶喜歡、又能創造企業價值的產品繼《矽谷最夯‧產品專案管理全書》、《矽谷最夯‧產品專案領導力全書》之後，讀者紛紛敲碗問──在AI數位時代，公司如何成功轉型像矽谷科技公司那樣打造產品？祕訣在於打造產品營運模式，透過「改變打造產品的模式」→「改變解決問題的方式」→「改變決定解決什麼問題的方式」，讓產品團隊持續創造客戶喜愛且為公司賺錢的技術驅動型解決方案：【產品模式的優勢】‧打造的產品能夠更以顧戶需求為導向，而不是單向洞察和猜測；‧了解顧客受益於產品、功能、內容或服務的哪些部分，產品針對性更強；‧公司與產品團隊共同制定產品成功標準，職... ... En savoir plus

$13.99 CAD

〉〉〉矽谷最強「實踐派」產品專案管理大師再度回歸〈〈〈從跨功能團隊的工作原則與技術工具再到打造賦權的跨功能產品團隊這次教你像世上頂尖「技術驅動」公司Facebook、Google、Netflix、Apple、Adobe那樣打造客戶喜歡、又能創造企業價值的產品繼《矽谷最夯‧產品專案管理全書》、《矽谷最夯‧產品專案領導力全書》之後，讀者紛紛敲碗問──在AI數位時代，公司如何成功轉型像矽谷科技公司那樣打造產品？祕訣在於打造產品營運模式，透過「改變打造產品的模式」→「改變解決問題的方式」→「改變決定解決什麼問題的方式」，讓產品團隊持續創造客戶喜愛且為公司賺錢的技術驅動型解決方案：【產品模式的優勢】‧打造的產品能夠更以顧戶需求為導向，而不是單向洞察和猜測；‧了解顧客受益於產品、功能、內容或服務的哪些部分，產品針對性更強；‧公司與產品團隊共同制定產品成功標準，職...
... En savoir plus
Inspirado

Cómo crear productos tecnológicos que fascinen a los clientes

par Marty Cagan ...

Traduit par Amelia Cabedo ...

¿Cómo definen, diseñan y desarrollan las empresas tecnológicas más exitosas de la actualidad —Amazon, Google, Facebook, Netflix— productos que se han ganado el aprecio de literalmente miles de millones de personas en todo el mundo? Tal vez, sorprendentemente, lo hacen de manera muy diferente a como lo hacen la gran mayoría de las empresas de tecnología. En INSPIRADO, Marty Cagan, considerado una ... En savoir plus

$28.99 CAD

¿Cómo definen, diseñan y desarrollan las empresas tecnológicas más exitosas de la actualidad —Amazon, Google, Facebook, Netflix— productos que se han ganado el aprecio de literalmente miles de millones de personas en todo el mundo? Tal vez, sorprendentemente, lo hacen de manera muy diferente a como lo hacen la gran mayoría de las empresas de tecnología. En INSPIRADO, Marty Cagan, considerado una
... En savoir plus
Бизнес-трансформация. Как перестроить традиционную модель по законам Кремниевой долины

Transformed

par Марти Каган, Ли Хикман, Кристиан Идиоди, Крис Джонс, Джон Мур, Marty Cagan ...

Traduit par Антонина Лаирова ...

Collections series Метод Кремниевой долины
В этой книге Марти Каган и его партнеры показывают, как любая традиционная организация шаг за шагом может перейти на продуктовую операционную модель и стать современной технологичной компанией. Как ведущим технологическим компаниям удается постоянно создавать продукты, которые меняют рынок? Секрет кроется в продуктовой операционной модели, когда команды наделены полномочиями решать реальные ... En savoir plus

$9.99 CAD ou Gratuit avec Kobo Plus

Aussi disponible en : Livre audio

В этой книге Марти Каган и его партнеры показывают, как любая традиционная организация шаг за шагом может перейти на продуктовую операционную модель и стать современной технологичной компанией. Как ведущим технологическим компаниям удается постоянно создавать продукты, которые меняют рынок? Секрет кроется в продуктовой операционной модели, когда команды наделены полномочиями решать реальные
... En savoir plus

Aussi disponible en : Livre audio
Livre audio

Transformed

Moving to the Product Operating Model

par Marty Cagan ...

Lu par Marty Cagan ...

Version Longue

10 heure 9 min

Help transform your business and innovate like the world's top tech companies!Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before. ... En savoir plus

$27.99 CAD

Aussi disponible en : eBook

Help transform your business and innovate like the world's top tech companies!Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.
... En savoir plus

Aussi disponible en : eBook
Empowered

Wie Unternehmen jeden Mitarbeiter zu aussergewöhnlichen Ergebnissen motivieren

par Marty Cagan, Chris Jones ...

Was ist das Besondere an den Top-Tech-Unternehmen, wie Amazon, Apple, Google, Netflix und Tesla, das ihre konstante Innovationsleistung ermöglicht? Die meisten Leute denken, dass es daran liegt, dass diese Unternehmen auf eine besondere Art Talente finden und anziehen, die herausragend innovativ sind. Aber der wahre Vorteil dieser Unternehmen liegt nicht so sehr darin, wen sie einstellen, sondern ... En savoir plus

$34.99 CAD

Was ist das Besondere an den Top-Tech-Unternehmen, wie Amazon, Apple, Google, Netflix und Tesla, das ihre konstante Innovationsleistung ermöglicht? Die meisten Leute denken, dass es daran liegt, dass diese Unternehmen auf eine besondere Art Talente finden und anziehen, die herausragend innovativ sind. Aber der wahre Vorteil dieser Unternehmen liegt nicht so sehr darin, wen sie einstellen, sondern
... En savoir plus
Livre audio

EMPOWERED

Ordinary People, Extraordinary Products

par Marty Cagan ...

Lu par Marty Cagan ...

Version Longue

11 heure 9 min

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation?Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their ... En savoir plus

$27.99 CAD

Aussi disponible en : eBook

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation?Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their
... En savoir plus

Aussi disponible en : eBook
Transformed - deutsche Ausgabe

Wie Sie in einer Ära sich schnell verändernder Technologien wettbewerbsfähig werden

par Marty Cagan ...

Wie Sie Ihr Unternehmen transformieren und so innovativ werden, wie die weltweit führenden Technologieunternehmen!In INSPIRED enthüllte der Produktvordenker Marty Cagan die besten Praktiken und Techniken der besten Produktteams führender Technologieunternehmen. In EMPOWERED wurden die besten Methoden vorgestellt, die die besten Produktmanager einsetzen, um ihren Teams das Umfeld zu bieten, das sie ... En savoir plus

$30.99 CAD

Wie Sie Ihr Unternehmen transformieren und so innovativ werden, wie die weltweit führenden Technologieunternehmen!In INSPIRED enthüllte der Produktvordenker Marty Cagan die besten Praktiken und Techniken der besten Produktteams führender Technologieunternehmen. In EMPOWERED wurden die besten Methoden vorgestellt, die die besten Produktmanager einsetzen, um ihren Teams das Umfeld zu bieten, das sie
... En savoir plus
Livre audio

INSPIRED

How to Create Tech Products Customers Love, 2nd Edition

par Marty Cagan ...

Lu par Marty Cagan ...

Version Longue

8 heure 46 min

How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to ... En savoir plus

$28.84 CAD ou Gratuit avec Kobo Plus

How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to
... En savoir plus

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Inspira-te

矽谷最夯‧產品營運模式轉型全書：像世界頂尖科技公司那樣運作，更快推出更有價值產品

Inspirado

Бизнес-трансформация. Как перестроить традиционную модель по законам Кремниевой долины

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EMPOWERED

Transformed - deutsche Ausgabe

INSPIRED

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Метод Кремниевой долины

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