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« matt bourn »

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  • Trusted Advertising

    How to Harness the Value of Trust in Your Brand

    par Matt Bourn, James Best ...
    Strengthen your advertising strategy by learning how to develop, protect and apply brand trust in an evolving media landscape.Trusted Advertising is a practical guide for mid-career marketers, agency professionals and brand leaders who want to build credibility, apply evidence-based principles and deliver campaigns that drive long-term consumer trust. As advertising faces declining confidence and ... En savoir plus

    $42.89 CAD

  • Sustainable Advertising

    How Advertising Can Support a Better Future

    par Matt Bourn, Sebastian Munden ...
    SHORTLISTED: Business Book Awards 2025 - Change & SustainabilitySustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'. This is the book every advertising and marketing professional needs to make every ad a sustainable ad.Sustainable Advertising informs every stage of the advertising ... En savoir plus

    $50.99 CAD

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  • The Essential Management Toolbox

    Tools, Models and Notes for Managers and Consultants

    par Simon Burtonshaw-Gunn ...
    A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms.The depiction of the content with diagrams aids the process ... En savoir plus

    $48.99 CAD

  • Strategy for Sustainability

    A Business Manifesto

    par Adam Werbach ...
    The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. ... En savoir plus

    $41.99 CAD ou Gratuit avec Kobo Plus

  • People Planet Profit

    How to Embrace Sustainability for Innovation and Business Growth

    par Peter Fisk ...
    Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new ... En savoir plus

    $46.99 CAD

  • Designing Organisations

    Why it matters and ways to do it well

    par Naomi Stanford ...
    A new approach to structuring a business to support strategy and maximise efficiency.Organisation design matters. Every organisation has a better chance of success if it's designed properly, and that design is regularly reviewed, refreshed and updated to reflect and support organisational goals.Based on the latest thinking and research, and taking into account the profound impact the Covid-19 ... En savoir plus

    $19.99 CAD

  • The Green Marketing Manifesto

    par John Grant ...
    We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon.We need to find a sustainable ... En savoir plus

    $21.99 CAD

  • Marketing Strategy and Competitive Positioning

    par Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee ...
    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... En savoir plus

    $62.99 CAD

  • The Nature of Business

    Redesigning for resilience

    par Giles Hutchins ...
    This enlightening book sets out a new business paradigm to help inspire businesses to thrive.In The Nature of Business, management consultant Giles Hutchins presents the challenges to the prevailing 'business as usual' model, explains the pressing need for transformational change, and reveals the concepts and mindsets necessary to inspire the businesses of tomorrow.Going beyond current approaches ... En savoir plus

    $23.99 CAD

  • Sustainable Business Model Design

    50 Ways to Innovate for Ecological, Social, and Economic Value

    par Florian Lüdeke-Freund, Henning Breuer, Lorenzo Massa ...
    Many companies today are turning to sustainable business models in order to maximize success while utilizing environmentally and socially responsible practices. This book offers the first comprehensive list of patterns of sustainable business models and presents an accessible approach to change existing business models and design new ones from scratch. The 50 patterns for sustainable business ... En savoir plus

    $38.99 CAD

  • Green Supply Chains

    An Action Manifesto

    par Stuart Emmett, Vivek Sood ...
    This book answers the following five fundamental questions:What are the tangible and intangible benefits of moving towards a green supply chain?What are the costs, both direct and indirect?What influence do we have over our suppliers, their suppliers and our customers that would allow us to jointly work together and move the supply chain towards a green supply chain?How w... ... En savoir plus

    $92.99 CAD

  • Managing Strategy

    Your guide to getting it right

    par Books Chartered Management Institute ...
    Collections series The Checklist Series: Step by step guides to getting it right
    Managing Strategy provides a series of checklists designed to help managers get to grips with analysing their organisations and developing and implementing strategic plans and options.It covers a range of topics, including:Understanding organisational culturePerforming SWOT and PEST analysesResearching new marketsCorporate mission and valuesSetting objectivesPerformance measurement and balanced ... En savoir plus

    $14.99 CAD