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« mel nicholas »

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  • Cross Channel and Multi Channel Marketing

    par Mel Nicholas ...
    CROSS CHANNEL AND MULTI CHANNEL MARKETINGABOUT THE BOOKTake this example:-John is having his morning breakfast whilst watching TV. He sees an advertisement with a gadget that he has always wanted to buy. He remembers receiving a catalogue with the gadget advertised. He goes to retrieve the catalogue and get the correct product description. Once he obtains this, he logs onto the website and does a ... En savoir plus

    $19.67 CAD

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  • The New Rules of Retail

    Competing in the World's Toughest Marketplace

    par Robin Lewis, Michael Dart ...
    The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. ... En savoir plus

    $17.59 CAD

  • The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

    How to Use Visuals, Videos, and Social Media to Market Your Brand

    par Ekaterina Walter, Jessica Gioglio ...
    Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text.Web posts with visuals drive up to 180% more engagement than those without.Viewers spend 100% more time on web pages with videos.Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your ... En savoir plus

    $49.49 CAD

  • Fashion Brands

    Branding Style from Armani to Zara

    par Mark Tungate ...
    Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of ... En savoir plus

    $42.99 CAD

  • Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money

    par Ace McCloud ...
    Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.<... ... En savoir plus

    $5.31 CAD ou Gratuit avec Kobo Plus

  • Bargain Fever

    How to Shop in a Discounted World

    par Mark Ellwood ...
    When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood ... En savoir plus

    $12.99 CAD

  • Breezy

    A Story of Advertising's Coming of Age

    par J. George Frederick ...
    Collections series Masters of Marketing Secrets
    A delightful fiction about a young lad breaking into the advertising business at the turn of the last century.The principles covered here illustrate what modern marketers should be using.Please enjoy this light-hearted parable.Get Your Copy Today ... En savoir plus

    Gratuit

  • The Rx Factor: Strategic Creativity in Pharmaceutical Marketing

    par pavan choudary ...
    ”Brilliant, bright, blasphemous ....Blows much of what we have held to be sacrosanct—USP, marketing warfare, positioning—to smithreens…The author has captured the essence of successful marketing in this readable text, focusing on the pharmaceutical industry.” - Elsa Davies (Fellow, Institute of Management, UK)  “Written in a racy, ’un-put-downable’ style, one reaches the end only ’asking for more’ ... En savoir plus

    $1.37 CAD

  • Retail's Seismic Shift

    How to Shift Faster, Respond Better, and Win Customer Loyalty

    par Michael Dart, Robin Lewis ...
    In their previous book, The New Rules of Retail, Dart and Lewis predicted nearly every defining characteristic of today's marketplace. Here, they do the same for the next era, in which retailers will have to be ready for anything.For one hundred years, retail was designed for the car—buildings and malls to travel to. Now it is designed for the mobile smart device—for consumers to travel with. In a ... En savoir plus

    $17.59 CAD

  • The Truth About Electronic Marketing

    par Alexey ...

    $1.97 CAD

  • Welcome to the Idiots

    par Phil Davies ...
    A Business Memoir including 236 insights into the mistakes pitfals and pratfalls of building a business ... En savoir plus

    $1.99 CAD

  • Get Your Money Where Your Mouth Is

    How to Use Seminars and Public Speaking to Market and Promote Your Business, Profession, or Passion—Profitably

    par David R. Portney ...
    We are in an age where the battle to get your customers’ attention is fierce and advertising options are becoming more expensive and less effective. In Get Your Money Where Your Mouth Is, you will learn everything you need to know to market yourself and your business in the least expensive and most effective way possible—by using the power of seminars and public speaking.With seminar and public ... En savoir plus

    $13.73 CAD ou Gratuit avec Kobo Plus