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« merrilee kimble »

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  • Guerrilla Marketing Volume 3

    Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success

    What makes the Guerrilla Marketing book series unique?Within Guerrilla Marketing Volume One, Jason Myers and Merrilee Kimble reviewed the strong foundational elements of Guerrilla Marketing. Guerrilla Marketing Volume Two included many new Guerrilla Marketing tools, tactics, and tips—giving readers even more options to choose from. But Guerrilla Marketing Volume Three, the newest edition in this ... En savoir plus

    $13.99 CAD ou Gratuit avec Kobo Plus

  • Guerrilla Marketing Volume 1

    Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success

    Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ... En savoir plus

    $13.99 CAD ou Gratuit avec Kobo Plus

  • Guerrilla Marketing Volume 2

    Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success

    Jason Myers and Merrilee Kimble ask the simple question: Will you act and succeed, or will you fold?In Guerrilla Marketing Volume 1, Jason Myers and Merrilee Kimble reviewed the strong foundational elements of Guerrilla Marketing. They provide a summary at the beginning of Guerrilla Marketing Volume 2that is a great refresher for those who are currently using Guerrilla Marketing tactics in their ... En savoir plus

    $13.99 CAD ou Gratuit avec Kobo Plus

  • Guerrilla Marketing

    Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success

    Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketing's winning approach relies on knowledge, time, energy, and imagination rather than a big marketing budget. Now, the winning continues with Guerrilla Marketing Volume 2. ... En savoir plus

    $19.99 CAD ou Gratuit avec Kobo Plus

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  • Inspired

    How to Create Tech Products Customers Love

    par Marty Cagan ...
    Collections series Silicon Valley Product Group
    Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management ... En savoir plus

    $24.99 CAD

  • The Referral Engine

    Teaching Your Business to Market Itself

    par John Jantsch ...
    The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over ... En savoir plus

    $14.99 CAD

  • Product Management For Dummies

    Your one-stop guide to becoming a product management prodigyProduct management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into ... En savoir plus

    $22.99 CAD

  • Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

    par Rajat Paharia ...
    The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will ... En savoir plus

    $38.49 CAD

  • Balanced Scorecard Strategy For Dummies

    A practical, easy-to-understand guide to Balanced Scorecard for busy business leadersThe Balanced Scorecard method is an analysis technique designed to translate an organization's mission and vision statement and overall business strategies into specific, quantifiable goals, and to monitor the organization's performance in achieving these goals. Much less technology driven then other analysis ... En savoir plus

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  • Lean B2B: Build Products Businesses Want

    « This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets. » - Paul Gillin, Co-Author, Social Marketing to the Business CustomerFinding and validating business opportunities in mid- to large-sized organizations can overwhelm even the most experienced entrepreneurs.Lean B2B helps technology entrepreneurs meet the challenges while keeping them ... En savoir plus

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  • Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

    THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and ... En savoir plus

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  • Employer Branding For Dummies

    Attract the very best talent with a compelling employer brand!Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to ... En savoir plus

    $20.99 CAD