Skip to main content

Panier

Vous profitez des avantages réservés aux VIP !

Article(s) non disponible(s) à la vente
Veuillez vérifier votre panier. Vous pouvez supprimer le ou les articles qui ne sont pas disponibles maintenant ou nous les supprimerons automatiquement au moment du règlement de la commande.
articlesarticle
articlesarticle

Recommandé pour vous

Loading...
  • The $10 Trillion Prize

    Captivating the Newly Affluent in China and India

    Meet your new global consumerYou’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that: There will be nearly one billion middle-class consumers in China and India within the next ten years? More than 135 million Chinese and Indians will graduate from college ... En savoir plus

    $31.99 CAD ou Gratuit avec Kobo Plus

  • Trading Up

    Why Consumers Want New Luxury Goods--and How Companies Create Them

    Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much ... En savoir plus

    $16.99 CAD

  • Attention-Deficit/Hyperactivity Disorder in Adults

    Collections Livre 35 - Advances in Psychotherapy - Evidence-Based Practice
    The new edition of this popular text incorporates the latest research on assessment and treatment practices for adults with attention-deficit/hyperactivity disorder (ADHD). The presentation of symptoms may differ considerably in adulthood and without appropriate symptom management, ADHD can significantly interfere in many aspects of life. When properly identified and diagnosed, however, outcomes ... En savoir plus

    $45.99 CAD ou Gratuit avec Kobo Plus

  • Women Want More

    How to Capture Your Share of the World's Largest, Fastest-Growing Market

    In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about ... En savoir plus

    $17.99 CAD

  • Treasure Hunt

    Inside the Mind of the New Consumer

    The essential follow-up to the BusinessWeek bestseller Trading UpA BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer?Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes ... En savoir plus

    Prix courant $19.99 CAD Maintenant $5.99 CAD

  • Rocket: Eight Lessons to Secure Infinite Growth

    Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by ... En savoir plus

    $29.99 CAD

  • Rocket

    Il segreto della crescita in otto lezioni

    Rocket racconta la storia di sedici leader straordinari che hanno dato vita a grandi brand. Due esempi: Leslie Wexner spiega come ha trasformato due soli negozi in Victoria’s Secret, un marchio internazionale da 6,5 miliardi di dollari; Howard Schultz ripercorre la strada che da una piccola caffetteria di Seattle ha condotto a Starbucks, un’azienda con 22.000 punti vendita. Ogni case history ... En savoir plus

    $24.99 CAD

  • Livre audio

    Treasure Hunt

    Inside the Mind of the New Consumer

    Version Longue

    9 heure 19 min

    A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an ... En savoir plus

    $21.00 CAD

  • Livre audio

    The $10 Trillion Prize

    Captivating the Newly Affluent in China and India

    Version Longue

    11 heure 31 min

    Meet your new global consumerYou’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that:• There will be nearly one billion middle-class consumers in China and India within the next ten years?• More than 135 million Chinese and Indians will graduate from ... En savoir plus

    $41.99 CAD

  • Livre audio

    Rocket

    Eight Lessons to Secure Infinite Growth

    Version Longue

    3 heure 7 min

    Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by ... En savoir plus

    $34.99 CAD

  • Livre audio

    Women Want More

    Version Longue

    10 heure 14 min

    Haven't women gotten everything they want? Economic power? Social influence? Business clout?Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries.That relentless upward climb has left women feeling stressed out, time starved, and ... En savoir plus

    $36.99 CAD

Les lecteurs de ces romans ont aussi aimé

  • Livre audio

    Think and Grow Rich

    par Napoleon Hill ...
    Lu par Jason McCoy ...

    Version Longue

    8 heure 52 min

    The famous Carnegie formula for money-making, based upon the THIRTEEN PROVEN STEPS TO RICHES.Organized through 25 years of research, in collaboration with more than 500 distinguished men of great wealth, who proved by their own achievements that this philosophy is practical. ... En savoir plus

    $68.99 CAD ou Gratuit avec Kobo Plus