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The New Rules of Engagement

A guide to understanding and connecting with Generation Y

par Michael McQueen ...

To some they are the tech-savvy, well educated and ambitious youngsters poised to take on and change the world. Others however, describe a disloyal, disrespectful and demanding generation who have never learned to wait or really work hard for anything. Born between the early 1980's and the late 1990's Generation Y has certainly caused a stir in recent years. Parents, teachers and business owners ... En savoir plus

$13.73 CAD ou Gratuit avec Kobo Plus

To some they are the tech-savvy, well educated and ambitious youngsters poised to take on and change the world. Others however, describe a disloyal, disrespectful and demanding generation who have never learned to wait or really work hard for anything. Born between the early 1980's and the late 1990's Generation Y has certainly caused a stir in recent years. Parents, teachers and business owners
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The Case for Character

Why Trusted Brands are more Lucrative, Loved and Long Lasting

par Michael McQueen ...

In this age of transparency, consumers are demanding ever-greater trustworthiness and values-alignment from the brands and businesses they engage with. Looking at the latest consumer research and case studies of best practice from around the world, this new book from business strategist Michael McQueen explores: • Why the marketplace today is more skeptical and discerning - and how this creates an ... En savoir plus

$13.73 CAD ou Gratuit avec Kobo Plus

In this age of transparency, consumers are demanding ever-greater trustworthiness and values-alignment from the brands and businesses they engage with. Looking at the latest consumer research and case studies of best practice from around the world, this new book from business strategist Michael McQueen explores: • Why the marketplace today is more skeptical and discerning - and how this creates an
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Winning the Battle for Relevance

Why Even the Greatest Become Obsolete . . . and How to Avoid Their Fate

par Michael McQueen ...

Based on a 6-year study of 500 of the world's biggest brands, Winning the Battle for Relevance seeks to answer the question: "What separates the enduring from the endangered?"As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster—lest they fall into the ... En savoir plus

$11.99 CAD ou Gratuit avec Kobo Plus

Based on a 6-year study of 500 of the world's biggest brands, Winning the Battle for Relevance seeks to answer the question: "What separates the enduring from the endangered?"As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster—lest they fall into the
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Momentum

How to Build it, Keep it or Get it Back

par Michael McQueen ...

Achieve the ultimate state of continual successMomentum is your personal guidebook to the art and science of success. Momentary victories and small wins don't last, and the frustration of reclaiming that energy is real. This book shows you how to cultivate a different type of achievement – measureable, sustainable and constant. It's the difference between winning a battle and winning the war, and ... En savoir plus

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Achieve the ultimate state of continual successMomentum is your personal guidebook to the art and science of success. Momentary victories and small wins don't last, and the frustration of reclaiming that energy is real. This book shows you how to cultivate a different type of achievement – measureable, sustainable and constant. It's the difference between winning a battle and winning the war, and
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Winning the Battle for Relevance

Why Even the Greatest Become Obsolete... and How to Avoid Their Fate

par Michael McQueen ...

We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes. The demise of brands such as Kodak, Borders and HMV Music leaves us with little doubt – shift is happening and no organization or brand is immune to extinction. In this landmark new release, three-time ... En savoir plus

$17.85 CAD ou Gratuit avec Kobo Plus

We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes. The demise of brands such as Kodak, Borders and HMV Music leaves us with little doubt – shift is happening and no organization or brand is immune to extinction. In this landmark new release, three-time
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Teaching for Tomorrow

A Blueprint for Future-Proofing Our Schools, Students & Educational System

par Michael McQueen ...

Over a century ago, the great educationalist John Dewey remarked, "If we teach today's students as we taught yesterday's, we rob them of tomorrow." This insight is more relevant than ever before. As we brace for a perfect storm of technological and social change, the need for educational transformation has never been greater. In this landmark book, 6-time bestselling author and trends forecaster ... En savoir plus

$13.73 CAD ou Gratuit avec Kobo Plus

Over a century ago, the great educationalist John Dewey remarked, "If we teach today's students as we taught yesterday's, we rob them of tomorrow." This insight is more relevant than ever before. As we brace for a perfect storm of technological and social change, the need for educational transformation has never been greater. In this landmark book, 6-time bestselling author and trends forecaster
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How to Prepare Now for What's Next

A Guide to Thriving in an Age of Disruption

par Michael McQueen ...

Disruption is changing the playing field – keep your successful business on topThriving businesses on top of their game are targets for disruption. But for savvy business owners and managers who understand the coming changes, the time to future-proof their successful companies is now. Following over a decade of research into future trends, business reinvention and disruptive innovation, author ... En savoir plus

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Make a Joyful Noise

par Michael McQueen ...

For Christians, the Bible is the living Word of God and a never-ending source of learning and guidance for living life. In Make a Joyful Noise, Kye and Kenzie, twin brother-and-sister kangaroo rats in the desert southwest, employ “Bible surfing” to learn how to express their joy over God’s creation and to remind us that everyone is good at something. ... En savoir plus

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For Christians, the Bible is the living Word of God and a never-ending source of learning and guidance for living life. In Make a Joyful Noise, Kye and Kenzie, twin brother-and-sister kangaroo rats in the desert southwest, employ “Bible surfing” to learn how to express their joy over God’s creation and to remind us that everyone is good at something.
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Momentum

Cómo crear, mantener y recuperar el ímpetu

par MICHAEL McQUEEN ...

Esta es tu guía personal sobre el arte y la ciencia del éxito. Los pequeños triunfos y las victorias momentáneas no suelen durar y eso provoca frustración. Este libro te enseña cómo cultivar un rendimiento medible sustentable y constante. Esa es la diferencia entre ganar una batalla o ganar la guerra.Analizando casos de personas, empresas y distintas organizaciones, el autor rescata una serie de ... En savoir plus

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Esta es tu guía personal sobre el arte y la ciencia del éxito. Los pequeños triunfos y las victorias momentáneas no suelen durar y eso provoca frustración. Este libro te enseña cómo cultivar un rendimiento medible sustentable y constante. Esa es la diferencia entre ganar una batalla o ganar la guerra.Analizando casos de personas, empresas y distintas organizaciones, el autor rescata una serie de
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The 20 Ps of Marketing

A Complete Guide to Marketing Strategy

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Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas ... En savoir plus

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Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas
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Simplify

How the Best Businesses in the World Succeed

par Richard Koch, Greg Lockwood ...

For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one ... En savoir plus

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Aussi disponible en : Livre audio

For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one
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Aussi disponible en : Livre audio
Creating Signature Stories

Strategic Messaging that Persuades, Energizes and Inspires

par David Aaker ...

"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving ... En savoir plus

$11.19 CAD ou Gratuit avec Kobo Plus

"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving
... En savoir plus

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The New Rules of Engagement

The Case for Character

Winning the Battle for Relevance

Momentum

Winning the Battle for Relevance

Teaching for Tomorrow

How to Prepare Now for What's Next

Make a Joyful Noise

Momentum

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The 20 Ps of Marketing

Simplify

Creating Signature Stories

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