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« michael moesgaard andersen »

1-12 sur 12 résultats pour « michael moesgaard andersen »
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  • Data-Driven Innovation

    Why the Data-Driven Model Will Be Key to Future Success

    par Michael Moesgaard Andersen, Torben Pedersen ...
    Today, innovation does not just occur in large and incumbent R&D organizations. Instead, it often emerges from the start-up community. In the new innovation economy, the key is to quickly find pieces of innovation, some of which may already be developed. Therefore, there is the need for more advanced means of searching and identifying innovation wherever it may occurs.We point to the importance of ... En savoir plus

    $111.30 CAD

  • Beyond Strategy

    The Impact of Next Generation Companies

    par Michael Moesgaard Andersen, Flemming Poulfelt ...
    Why is it that some companies turn out to be more successful when doing the opposite of what is prescribed in many of the current books on management and strategy?Interestingly, many of the companies depicted as very successful companies in the standard literature end up not faring well over time - probably because they somehow end up in a dangerous autopilot mode. What this suggests is that the ... En savoir plus

    $105.80 CAD

  • Discount Business Strategy

    How the New Market Leaders are Redefining Business Strategy

    par Michael Moesgaard Andersen, Flemming Poulfelt ...
    What people are saying about Discount Business Strategy:"Michael Andersen and Flemming Poulfelt provide a provocative discussion of the rapidly growing role of discounters across numerous industries: how they operate; how they create uniqueness; and how they can destroy value for incumbents. Understanding the specific moves and tools that the authors analyze will be valuable for attackers and ... En savoir plus

    $65.99 CAD

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  • Copycats

    How Smart Companies Use Imitation to Gain a Strategic Edge

    par Oded Shenkar ...
    In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is ... En savoir plus

    $31.99 CAD ou Gratuit avec Kobo Plus

  • Advertising Transformed

    The New Rules for the Digital Age

    par Fons Van Dyck ...
    Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works.Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create ... En savoir plus

    $42.99 CAD

  • Strategic Fashion Management

    Concepts, Models and Strategies for Competitive Advantage

    par Ranjit Thind ...
    Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life ... En savoir plus

    $94.81 CAD

  • Strategic Marketing

    An Introduction

    par Tony Proctor ...
    Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them.From assessing ... En savoir plus

    $120.99 CAD

  • Marketing 3.0

    From Products to Customers to the Human Spirit

    par Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...
    Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the ... En savoir plus

    $21.99 CAD

  • Beyond Performance

    How Great Organizations Build Ultimate Competitive Advantage

    par Scott Keller, Colin Price ...
    The secret of achieving and sustaining organizational excellence revealedIn an ever-changing world where only a third of excellent organizations stay that way over the long term, and where even fewer are able to implement successful change programs, leaders are in need of big ideas and new tools to thrive. In Beyond Performance, McKinsey & Company's Scott Keller and Colin Price give you everything ... En savoir plus

    $27.99 CAD

  • HBR's 10 Must Reads 2022: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Begin with Trust" by Frances X. Frei and Anne Morriss)

    The Definitive Management Ideas of the Year from Harvard Business Review

    par Harvard Business Review, Frances X. Frei, Anne Morriss, Morten T. Hansen, Robert Livingston ...
    Collections series HBR's 10 Must Reads
    A year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Frances Frei to Morton T. Hansen and company examples from UPS to Apple, this volume brings the most current and important management ... En savoir plus

    $26.99 CAD ou Gratuit avec Kobo Plus

  • Entrepreneurship in Theory and Practice

    Paradoxes in Play, Second Edition

    par Suna Løwe Nielsen, Kim Klyver, Majbritt Rostgaard Evald ...
    Aimed primarily at undergraduate students, this highly successful textbook provides the reader with a broad overview of the entrepreneurship phenomenon. It focuses on the emergence, evaluation and organizing of entrepreneurial opportunities in various organizational contexts. This thoroughly revised second edition brings it up to date with the newest trends in the entrepreneurship field and ... En savoir plus

    $31.99 CAD

  • The CIM Handbook of Strategic Marketing

    par Colin Egan, Michael Thomas ...
    The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and ... En savoir plus

    $309.18 CAD