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Who Do You Want Your Customers to Become?

par Michael Schrage ...

Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far ... En savoir plus

$10.99 CAD ou Gratuit avec Kobo Plus

Aussi disponible en : Livre audio

Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far
... En savoir plus

Aussi disponible en : Livre audio
The Innovator's Hypothesis

How Cheap Experiments Are Worth More than Good Ideas

par Michael Schrage ...

Achieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeksWhat is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator’s Hypothesis addresses the innovation ... En savoir plus

$23.99 CAD

Aussi disponible en : Livre audio

Achieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeksWhat is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator’s Hypothesis addresses the innovation
... En savoir plus

Aussi disponible en : Livre audio
The Jobs To Be Done Playbook

Align Your Markets, Organization, and Strategy Around Customer Needs

par Jim Kalbach ...

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... En savoir plus

$37.39 CAD

Aussi disponible en : Livre audio

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The
... En savoir plus

Aussi disponible en : Livre audio
Recommendation Engines

par Michael Schrage ...

Collections series The MIT Press Essential Knowledge series
How companies like Amazon, Netflix, and Spotify know what "you might also like": the history, technology, business, and societal impact of online recommendation engines.Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to ... En savoir plus

$23.99 CAD

How companies like Amazon, Netflix, and Spotify know what "you might also like": the history, technology, business, and societal impact of online recommendation engines.Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to
... En savoir plus
Livre audio

The Jobs To Be Done Playbook

Align Your Markets, Organization, and Strategy Around Customer Needs

par Jim Kalbach ...

Lu par Tom Parks ...

Version Longue

8 heure 10 min

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... En savoir plus

$28.84 CAD ou Gratuit avec Kobo Plus

Aussi disponible en : eBook

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The
... En savoir plus

Aussi disponible en : eBook
Livre audio

The Innovator's Hypothesis

How Cheap Experiments Are Worth More than Good Ideas

par Michael Schrage ...

Lu par Walter Dixon ...

Version Longue

6 heure 58 min

What is the best way for a company to innovate? That's exactly the wrong question. The better question: How can organizations get the maximum possible value from their innovation investments? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. But this book addresses the innovation priorities of companies ... En savoir plus

$41.99 CAD

Aussi disponible en : eBook

What is the best way for a company to innovate? That's exactly the wrong question. The better question: How can organizations get the maximum possible value from their innovation investments? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. But this book addresses the innovation priorities of companies
... En savoir plus

Aussi disponible en : eBook
Livre audio

Who Do You Want Your Customers to Become

par Michael Schrage ...

Lu par Erik Synnestvedt ...

Version Longue

2 heure 47 min

Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far ... En savoir plus

$5.99 CAD

Aussi disponible en : eBook

Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far
... En savoir plus

Aussi disponible en : eBook

Livre audio

What Your Financial Advisor Isn't Telling You

The 10 Essential Truths You Need to Know About Your Money

par Liz Davidson ...

Lu par Randye Kaye ...

Version Longue

8 heure 10 min

A highly readable personal finance book that translates financial jargon and enables readers to ask the tough questions to protect their money and their financial well-being In today’s unsettled financial markets, where most pension plans died out with the twentieth century and where no one’s certain of the future of Social Security, hardworking people turn to financial advisors to guide them to a ... En savoir plus

$34.99 CAD

Aussi disponible en : eBook

A highly readable personal finance book that translates financial jargon and enables readers to ask the tough questions to protect their money and their financial well-being In today’s unsettled financial markets, where most pension plans died out with the twentieth century and where no one’s certain of the future of Social Security, hardworking people turn to financial advisors to guide them to a
... En savoir plus

Aussi disponible en : eBook
Livre audio

Deploy Empathy

A Practical Guide to Interviewing Customers

par Michele Hansen ...

Lu par Michele Hansen ...

Version Longue

7 heure 9 min

Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes.Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will ... En savoir plus

$20.99 CAD ou Gratuit avec Kobo Plus

Aussi disponible en : eBook

Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes.Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will
... En savoir plus

Aussi disponible en : eBook
Livre audio

The Runaway Species

How Human Creativity Remakes the World

par David Eagleman, Anthony Brandt ...

Lu par Mauro Hantman ...

Version Longue

6 heure 39 min

Our ability to remake our world is unique among all living things. But where does our creativity come from, how does it work, and how can we harness it to improve our lives, schools, businesses, and institutions? The Runaway Species is a deep-dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to ... En savoir plus

$34.99 CAD

Aussi disponible en : eBook

Our ability to remake our world is unique among all living things. But where does our creativity come from, how does it work, and how can we harness it to improve our lives, schools, businesses, and institutions? The Runaway Species is a deep-dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to
... En savoir plus

Aussi disponible en : eBook
Livre audio

Common Sense Economics

What Everyone Should Know About Wealth and Prosperity

par James D. Gwartney, Richard L. Stroup, Dwight R. Lee, Joseph P. Calhoun, Tawni Hunt Ferrarini ...

Lu par Al Kessel ...

Version Longue

9 heure 8 min

With the global economy recovering from a steep recession, and with that recovery challenging our long-held ideas about what careers and the market can be, learning the basics of economics has never been more essential. Principles such as gains from trade, the role of profit and loss, and the secondary effects of government spending, taxes, and borrowing risk continue to be critically important to ... En savoir plus

$27.99 CAD

Aussi disponible en : eBook

With the global economy recovering from a steep recession, and with that recovery challenging our long-held ideas about what careers and the market can be, learning the basics of economics has never been more essential. Principles such as gains from trade, the role of profit and loss, and the secondary effects of government spending, taxes, and borrowing risk continue to be critically important to
... En savoir plus

Aussi disponible en : eBook
Livre audio

Sense & Respond

How Successful Organizations Listen to Customers and Create New Products Continuously

par Jeff Gothelf, Josh Seiden ...

Lu par Graham Rowat ...

Version Longue

6 heure 19 min

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.This is no mere tech issue. The ... En savoir plus

$27.99 CAD

Aussi disponible en : eBook

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.This is no mere tech issue. The
... En savoir plus

Aussi disponible en : eBook

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The MIT Press Essential Knowledge series

Who Do You Want Your Customers to Become?

The Innovator's Hypothesis

The Jobs To Be Done Playbook

Recommendation Engines

The Jobs To Be Done Playbook

The Innovator's Hypothesis

Who Do You Want Your Customers to Become

Les lecteurs de ces romans ont aussi aimé

What Your Financial Advisor Isn't Telling You

Deploy Empathy

The Runaway Species

Common Sense Economics

Sense & Respond

Liseuses

Applis

Accessoires

Panier

Vous profitez des avantages réservés aux VIP !

Votre panier est vide

Disponible:

1 livre audio par mois

+ Essai GRATUIT de 30 jours

Disponible:

1 livre audio par mois

+ Essai GRATUIT de 30 jours

Recommandé pour vous

Meilleures séries dans ce pays : Canada

The MIT Press Essential Knowledge series

Afficher :

Les lecteurs de ces romans ont aussi aimé