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1-12 sur 13 résultats pour « muzaffer uysal »
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  • Current Issues and Development in Hospitality and Tourism Satisfaction

    par Muzaffer Uysal, John A Williams ...
    Stay ahead of your customers as their service expectations change!In Current Issues and Development in Hospitality and Tourism Satisfaction, experts from the field explore customer satisfaction strategies, examining both the long-term and short-term results. This vital tool shows you new and effective approaches for understanding customer satisfaction and providing quality service at all levels of ... En savoir plus

    $114.04 CAD

  • Communication and Channel Systems in Tourism Marketing

    par Muzaffer Uysal, Daniel Fesenmaier ...
    What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism ... En savoir plus

    $68.70 CAD

  • Recent Advances in Tourism Marketing Research

    par Muzaffer Uysal, Daniel Fesenmaier, Joseph O'Leary ...
    In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting ... En savoir plus

    $50.83 CAD

  • Tourist Customer Service Satisfaction

    An Encounter Approach

    par Muzaffer Uysal, Francis Noe, Vincent Magnini ...
    Collections series Advances in Tourism
    Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other’s needs and ultimately care for each other. Yet surprisingly there are few or any books which focus on the detailed specifics of the social exchange and interaction between the service provider ... En savoir plus

    $94.81 CAD

  • Theories and Models in Tourism and Hospitality Research

    Modifié par Muzaffer Uysal, Dr Orhan Icoz, Dr Ibrahim Çetin, Dr Onur Icoz, Yigit Sebahattin Bozkurt ...
    Theories and models are crucial components of academic research, aiding the processes of formulating hypotheses, data collection and analysis, and interpretation, to name just a few. This comprehensive book unravels knowledge generation through theory and model exploration within the fields of tourism and hospitality. An introductory chapter aids the reader in unveiling the significance of ... En savoir plus

    $258.99 CAD

  • Global Tourist Behavior

    par Erdener Kaynak, Muzaffer Uysal ...
    Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before. New diversity in ... En savoir plus

    $130.53 CAD

  • Managing Quality of Life in Tourism and Hospitality

    Modifié par Muzaffer Uysal, M. Joseph Sirgy, Professor Stefan Kruger ...
    Quality-of-life research in tourism and hospitality has gained much momentum in the past two decades. This line of research covers three main areas of focus: (i) the impacts of specific tourism and hospitality programmes on the overall quality of life of tourists/guests; (ii) the providers of goods and services; (iii) tourist communities, including the impact of different programmes and events on ... En savoir plus

    $76.99 CAD

  • Handbook of Tourism and Quality-of-Life Research II

    Enhancing the Lives of Tourists, Residents of Host Communities and Service Providers

    Modifié par Muzaffer Uysal, M. Joseph Sirgy ...
    Collections series Social Sciences (R0)
    The second volume of this handbook develops on and extends the discussion in the successful first volume, published in 2012. This is a timely addition to the literature, drawing on the momentum that quality of life (QOL) research in tourism has gained in the 21st century and on the boom in the tourism industry itself. It focuses on four areas of growth in QOL research in the recent past: (1) ... En savoir plus

    $280.99 CAD

  • Management Science in Hospitality and Tourism

    Theory, Practice, and Applications

    Modifié par Muzaffer Uysal, Zvi Schwartz, Ercan Sirakaya-Turk ...
    Collections series Advances in Hospitality and Tourism
    Management Science in Hospitality and Tourism is a timely and unique book focusing on management science applications. The first section of the book introduces the concept of management science application in hospitality and tourism and related issues to set the stage for subsequent sections. Section II focuses on management science applications with conceptual pieces, empirical applications, and ... En savoir plus

    $240.99 CAD

  • Co - Creation in Tourist Experiences

    Modifié par Nina Prebensen, Joseph Chen, Muzaffer Uysal ...
    Collections series Contemporary Geographies of Leisure, Tourism and Mobility
    The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider. Experience value cannot be pre-produced, but is co-created between host and guest(s) in the servicescape. The tourist managers can therefore only plan for and facilitate for value co-creation to ... En savoir plus

    $86.56 CAD

  • Handbook of Tourism and Quality-of-Life Research

    Enhancing the Lives of Tourists and Residents of Host Communities

    Modifié par Muzaffer Uysal, Richard Perdue, M. Joseph Sirgy ...
    Collections series Social Sciences (R0)
    Quality of life (QOL) research in tourism has gained much momentum over the last two decades. Academics working in this area research issues related to tourists and host communities. Practitioners are becoming increasingly interested in understanding the science that allows them to develop better marketing and managerial programs designed to enhance the quality of life of tourists. Tourism bureaus ... En savoir plus

    $370.99 CAD

  • Creating Experience Value in Tourism

    par Professor Levent Altinay, Lidia Andrades Caldito, Peter Björk, Prakash Chathoth, Tove I. Dahl, Frederic Dimanche, Tor Korneliussen, Vincent Magnini, Line Mathisen, Lena Mossberg, Bruce Prideaux, Haywantee Ramkissoon, M. Joseph Sirgy, Xiaojuan Yu, Dr Eric Chan, Dr Dong-Jin Lee, Dr Grace B Yu, Dr Monica Hanefors, Ann Heidi Hansen, Dr Robert Harrington, Dr Fevzi Okumus, Kay Roach, Professor Zvi Schwartz, Dr Gerardo R Ungson, Young-Sook Lee ...
    Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry. ... En savoir plus

    $72.99 CAD