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« navin williams »

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  • The Handbook of Mobile Market Research

    Tools and Techniques for Market Researchers

    par Ray Poynter, Navin Williams, Sue York ...
    The premier guide to mobile market researchThe Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation ... En savoir plus

    $38.99 CAD

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  • Public Opinion

    par Walter Lippmann ...
    Public Opinion exposes how media can shape public perception and how that perception changes society. Walter Lippmann is a two-time Pulitzer Prize-winner and visionary. ... En savoir plus

    $2.99 CAD

    Aussi disponible en : Livres audio

    Aussi disponible en : Livres audio

  • Marketing to Millennials

    Reach the Largest and Most Influential Generation of Consumers Ever

    par Jeff Fromm, Christie Garton ...
    Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, ... En savoir plus

    $10.99 CAD

  • Rethinking Business Strategy for a Hyper-connected World.

    A method for creating an ecosystem of connected products/services that disrupt markets and create new value for users and business.

    par Álvaro Rojo Duran ...
    Much has changed in recent business landscape forcing companies to rethink and update their Industrially-grounded strategies. We are in the middle of a Connected Revolution where digital is transforming businesses left and right.In this book I present a strategy adapted to a fast moving and hyper-connected world, where every ‘thing’ is beginning to be connected. I will also present a method for ... En savoir plus

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  • WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

    Reinventing Your Company in a Customer-Driven Marketplace

    par Sean Moffitt, Mike Dover, Don Tapscott ...
    Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brandsLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p ... En savoir plus

    $45.99 CAD

  • Twitter Affiliate Cash

    par wlasikiewicz ...
    Learn how to make money from your boring Twitter account. You will learn everything from th ground up. Start making money today.Forget making website after website, all you need is 10 minutes and ANY twitter account. ... En savoir plus

    $12.78 CAD

  • Inclusive Leadership

    A Framework for the Global Era

    par Peter A. Wuffli ...
    Collections series Business and Management (R0)
    This insightful management book introduces an inspirational new ethics-oriented approach to business and leadership for current and future leaders. It argues that the challenges of today's global era require a new, more holistic and ethical leadership approach than conventional concepts suggest. A framework for the concept of "inclusive leadership" is developed by linking leadership challenges and ... En savoir plus

    $76.99 CAD

  • Protecting Main Street

    Measuring the Customer Experience in Financial Services for Business and Public Policy

    par Paul C. Lubin ...
    Unlike other books which focus solely on the business or profit aspects of measuring the customer experience, this book focuses on the benefits to the consumer as well as the company or financial institution. The book describes how business and government can undertake market research to determine whether the credit and investment markets are functioning properly and providing consumers with ... En savoir plus

    $79.99 CAD

  • Integrated Brand Marketing and Measuring Returns

    Modifié par P. Kitchen ...
    Collections series Business and Management (R0)
    A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. ... En savoir plus

    $64.99 CAD

  • Perspectives on Methodology in Consumer Research

    Modifié par Richard J. Lutz, David Brinberg ...
    Collections series Business and Management (R0)
    Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on ... En savoir plus

    $64.99 CAD

  • Current Perspectives on Asian Women in Leadership

    A Cross-Cultural Analysis

    Modifié par Yonjoo Cho, Rajashi Ghosh, Judy Y. Sun, Gary N. McLean ...
    Collections series Business and Management (R0)
    This book explores the unique socioeconomic challenges encountered by female leaders in China, India, Japan, Korea, and other Asian countries where traditional cultural expectations and modernized values coexist. It provides insight into gender inequality and underutilization of female talent as well as ways to develop highly qualified women in organizations. Chapters from expert contributors ... En savoir plus

    $128.99 CAD

  • Competitive Advantage of Customer Centricity

    par Sathit Parniangtong ...
    Collections series Business and Management (R0)
    This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers’ ... En savoir plus

    $102.99 CAD