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Meilleures séries dans ce pays : Canada

1-12 sur 12 résultats pour « neil bendle »
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  • The Customer Asset

    Understanding and Managing its Value

    par Neil Bendle, Shane Wang ...
    Collections series Business and Management (R0)
    This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling ... En savoir plus

    $57.99 CAD

  • Marketing Metrics

    par Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein ...
    Collections series
    Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying ThemThis award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and ... En savoir plus

    $47.99 CAD

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  • Consultative Selling

    The Hanan Formula for High-Margin Sales at High Levels

    par Mack HANAN ...
    When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship.In Consultative Selling, sales consultant Mack Hanan helps you achieve just that by introducing a formula that will take your sales to the next level--one that involves you exchanging your salesperson hat for that of a ... En savoir plus

    $10.99 CAD

  • Business Plan Project

    A Step-by-Step Guide to Writing a Business Plan

    par David Sellars, PhD ...
    Business Plan Project provides detailed instructions on how to write a comprehensive business plan for new ventures. The intended market segments are graduate or upper-level undergraduate students, entrepreneurs, consultants, and college instructors or corporate trainers. Business Plan Project can be used in executive development programs and over 10 college level courses.Business Plan Project is ... En savoir plus

    $8.99 CAD

  • Marketing Metrics

    The Definitive Guide to Measuring Marketing Performance

    par Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...
    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... En savoir plus

    $54.99 CAD

  • The Complete Idiot's Guide to Risk Management

    Get Dynamic Growth and Profitability Through Successful Risk Strategies

    par Annetta Cortez ...
    Manage the risk and maximize the reward!Risk. It's what business is all about. The key to success is to anticipating and managing the risks that can impact business. The Complete Idiot's Guide® to Risk Management provides the key information necessary to manage business risk successfully.• The basic categories of business risk• How to indentify the specific factors that affect any particular ... En savoir plus

    $13.99 CAD

  • Project Portfolio Management

    A Practical Guide to Selecting Projects, Managing Portfolios, and Maximizing Benefits

    par Harvey A. Levine ...
    Project Portfolio Management (PPM) goes beyond the typical project management approach to offer a set of proven business practices that can help executives, program managers, and project managers bring projects into alignment with the strategies, resources, and executive oversight of the overall enterprise. Step by step, this book shows how to take a project from the inception of a vision to the ... En savoir plus

    $67.99 CAD

  • IT (Information Technology) Portfolio Management Step-by-Step

    Unlocking the Business Value of Technology

    par Bryan Maizlish, Robert Handler ...
    Praise for IT Portfolio Management Step-by-Step"Bryan Maizlish and Robert Handler bring their deep experience in IT 'value realization' to one of the most absent of all IT management practices--portfolio management. They capture the essence of universally proven investment practices and apply them to the most difficult of challenges--returning high strategic and dollar payoffs from an enterprise's ... En savoir plus

    $42.99 CAD

  • Organizational Project Portfolio Management

    A Practitioner’s Guide

    par Prasad Kodukula ...
    Organizational Project Portfolio Management: A Practitioner’s Guide offers a generic, practical methodology and tool kit to design, build, and manage a balanced portfolio at any level of the enterprise. These techniques can be used irrespective of business industry, where the portfolio management group is located within the organizational hierarchy, or the type of projects contained. Nominated for ... En savoir plus

    $49.99 CAD

  • Supply Chain Strategy and Financial Metrics

    The Supply Chain Triangle Of Service, Cost And Cash

    par Dr BRAM DESMET ...
    Supply Chain Strategy and Financial Metrics is a step-by-step guide to balancing the triangle of service, cost and cash which is the essence of supply chain management.Supply chains have become increasingly strategy-driven, and this Supply Chain Triangle approach puts the supply chain at the heart of the strategy discussion instead of seeing it as a result.Supply Chain Strategy and Financial ... En savoir plus

    $71.99 CAD

  • Due Diligence

    An M&A Value Creation Approach

    par William J. Gole, Paul J. Hilger ...
    Collections Livre 476 - Wiley Finance
    This nuts-and-bolts guide examines all aspects of an M&A due diligence--from coming to the decision to acquire a company, to who should be on the due diligence team, to the actual process and the final report and post-closing follow up. It advocates a focus on both risk mitigation and shareholder value creation, and emphasizes a holistic approach that spans from planning to post-acquisition ... En savoir plus

    $74.99 CAD

  • The Project Management Question and Answer Book

    par Michael Newell, Marina Grashina ...
    What is a project charter? How about a work breakdown structure? Do you know the basic steps behind risk quantification? And why is it important to be acquainted with Goldratt's critical chain theory? The Project Management Question and Answer Book is a one-stop reference that both beginning and experienced project managers will use in countless on-the-job situations. Providing the answers to ... En savoir plus

    $8.99 CAD