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1-12 sur 12 résultats pour « nicholas ind »
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  • In Good Conscience

    Do the Right Thing While Building a Profitable Business

    par Nicholas Ind, Oriol Iglesias ...
    Collections series Business and Management (R0)
    When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance that their investments are good for the long term. To be competitive and valuable to society, firms ... En savoir plus

    $47.39 CAD

  • The Routledge Companion to Corporate Branding

    Modifié par Oriol Iglesias, Nicholas Ind, Majken Schultz ...
    Collections series Routledge Companions in Marketing, Advertising and Communication
    This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution ... En savoir plus

    $94.81 CAD

  • Empresas con conciencia

    Más allá de la responsabilidad social corporativa

    par Nicholas Ind; Oriol Iglesias ...
    ¿Qué tienen en común la marca hotelera de lujo Soneva y el distribuidor líder británico Tesco, o el gigante de gran consumo Unilever y la marca de ropa Patagonia? Pues que demuestran que ser una empresa con conciencia y ganar dinero son objetivos compatibles. En Empresas con conciencia, Nicholas Ind y Oriol Iglesias proporcionan un modelo de gestión a través del cual las empresas pueden ... En savoir plus

    $21.78 CAD

  • Living the Brand

    How to Transform Every Member of Your Organization into a Brand Champion

    par Nicholas Ind ...
    Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver ... En savoir plus

    $50.59 CAD

  • Co-creating Brands

    Brand Management from A Co-creative Perspective

    par Nicholas Ind, Prof. Dr. Holger J. Schmidt ...
    An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs.Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the brand, before delivering it to customers. Yet this approach can be needlessly restrictive, as the ... En savoir plus

    $28.79 CAD

  • Brand Desire

    How to Create Consumer Involvement and Inspiration

    par Nicholas Ind, Oriol Iglesias ...
    Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees.However, desire doesn't just happen. Brands need to ... En savoir plus

    $33.99 CAD

  • Brands with a Conscience

    How to Build a Successful and Responsible Brand

    Modifié par Nicholas Ind, Sandra Horlings ...
    The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go ... En savoir plus

    $47.99 CAD

  • Branding Inside Out

    Internal Branding in Theory and Practice

    Modifié par Nicholas Ind ...
    Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and ... En savoir plus

    $50.99 CAD

  • ¡Quiero esta marca!

    Cómo construir marcas deseables

    par Nicholas Ind, Oriol Iglesias ...
    ¿Por qué deseamos una marca? ¿Qué es aquello que puede movernos irracionalmente a comprar una bicicleta de gama alta si apenas hemos sido ciclistas? o ¿Cuál es el glamour de los cuadernos Moleskine, que evita que utilicemos dispositivos electrónicos para la escritura de notas? Estas son algunas de las preguntas que se hicieron los profesores y consultores Nicholas Ind y Oriol Iglesias desde sus ... En savoir plus

    $17.73 CAD

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  • Advertising Transformed

    The New Rules for the Digital Age

    par Fons Van Dyck ...
    Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works.Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create ... En savoir plus

    $42.99 CAD

  • Rotman on Design

    The Best on Design Thinking from Rotman Magazine

    Modifié par Roger Martin, Karen Christensen ...
    Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer ... En savoir plus

    $49.59 CAD

  • Innovation Design

    Creating Value for People, Organizations and Society

    par Elke den Ouden ...
    Collections series Engineering (R0)
    Innovation Design presents an approach to designing shared value for businesses, non-profit organizations, end-users and society. The societal and economic challenges we are currently facing – such as the aging population, energy scarcity and environmental issues – are not just threats but are also great opportunities for organizations. Innovation Design shows how organizations can contribute to ... En savoir plus

    $108.99 CAD