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Private Label Strategy

How to Meet the Store Brand Challenge

par Nirmalya Kumar, Jan-benedict E. m. Steenkamp ...

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, ... En savoir plus

$36.79 CAD ou Gratuit avec Kobo Plus

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS,
... En savoir plus
Marketing As Strategy

Understanding the CEO's Agenda for Driving Growth and Innovation

par Nirmalya Kumar ...

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from ... En savoir plus

$36.79 CAD ou Gratuit avec Kobo Plus

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from
... En savoir plus
Value Merchants

Demonstrating and Documenting Superior Value in Business Markets

par James C. Anderson, Nirmalya Kumar, James A. Narus ...

Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he would have closed anyway at the higher price.Do not make price concessions. Become a value merchant ... En savoir plus

$47.99 CAD ou Gratuit avec Kobo Plus

Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he would have closed anyway at the higher price.Do not make price concessions. Become a value merchant
... En savoir plus
India Inside

The Emerging Innovation Challenge to the West

par Nirmalya Kumar, Phanish Puranam ...

Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside, the authors draw on their research to show how India is already turning this assumption on its head-often in ways invisible to consumers in the developed world.Through their ... En savoir plus

$27.99 CAD ou Gratuit avec Kobo Plus

Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside, the authors draw on their research to show how India is already turning this assumption on its head-often in ways invisible to consumers in the developed world.Through their
... En savoir plus
Clash

Amazon vs Walmart

par Nirmalya Kumar ...

Amazon and Walmart, with more than half a trillion in revenues annually, are the two largest companies in the world. They have not only redefined the retail industry—Walmart in the 1980s/1990s and Amazon since 2000—but have also been the benchmark for business best practices (e.g., the use of IT, supply chain, data analytics, customer orientation). This year, it is anticipated that Amazon will ... En savoir plus

Prix courant $8.99 CAD Maintenant $7.99 CAD

Amazon and Walmart, with more than half a trillion in revenues annually, are the two largest companies in the world. They have not only redefined the retail industry—Walmart in the 1980s/1990s and Amazon since 2000—but have also been the benchmark for business best practices (e.g., the use of IT, supply chain, data analytics, customer orientation). This year, it is anticipated that Amazon will
... En savoir plus
Brand Breakout

How Emerging Market Brands Will Go Global

par Nirmalya Kumar, Jan-Benedict E.M Steenkamp ...

Collections series Business and Management (R0)
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands. ... En savoir plus

$57.69 CAD

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
... En savoir plus
Thinking Smart

How to Master Work, Life and Everything In-Between

par Nirmalya Kumar ...

"Thinking Smart demonstrates keen insight on topics as diverse as art, investing, and parenting." - Cyrus P. Mistry"Nirmalya is truly a master of many subjects - marketing and strategy, but as much of Indian art, of staying equanimous in all situations, and in particular, of effortless time management." - Kumar Mangalam Birla, Chairman, Aditya Birla Group"Nirmalya looks at the modern business ... En savoir plus

$19.99 CAD

Aussi disponible en : Livre audio

"Thinking Smart demonstrates keen insight on topics as diverse as art, investing, and parenting." - Cyrus P. Mistry"Nirmalya is truly a master of many subjects - marketing and strategy, but as much of Indian art, of staying equanimous in all situations, and in particular, of effortless time management." - Kumar Mangalam Birla, Chairman, Aditya Birla Group"Nirmalya looks at the modern business
... En savoir plus

Aussi disponible en : Livre audio
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Thinking Smart

How to Master Work, Life and Everything In-Between

par Nirmalya Kumar ...

Lu par Pulasta Dhar ...

Version Longue

7 heure 21 min

""Thinking Smart demonstrates keen insight on topics as diverse as art, investing, and parenting."" - Cyrus P. Mistry""Nirmalya is truly a master of many subjects - marketing and strategy, but as much of Indian art, of staying equanimous in all situations, and in particular, of effortless time management."" - Kumar Mangalam Birla, Chairman, Aditya Birla Group""Nirmalya looks at the modern business ... En savoir plus

$22.99 CAD

Aussi disponible en : eBook

""Thinking Smart demonstrates keen insight on topics as diverse as art, investing, and parenting."" - Cyrus P. Mistry""Nirmalya is truly a master of many subjects - marketing and strategy, but as much of Indian art, of staying equanimous in all situations, and in particular, of effortless time management."" - Kumar Mangalam Birla, Chairman, Aditya Birla Group""Nirmalya looks at the modern business
... En savoir plus

Aussi disponible en : eBook
Livre audio

Clash

Amazon versus Walmart

par Nirmalya Kumar ...

Lu par Vijay Kutty ...

Version Longue

7 heure 27 min

Amazon and Walmart, with more than half a trillion in revenues annually, are the two largest companies in the world. They have not only redefined the retail industry-- Walmart in the 1980s/1990s and Amazon since 2000-- but have also been the benchmark for business best practices (e.g., the use of IT, supply chain, data analytics, customer orientation). This year, it is anticipated that Amazon will ... En savoir plus

$23.54 CAD

Amazon and Walmart, with more than half a trillion in revenues annually, are the two largest companies in the world. They have not only redefined the retail industry-- Walmart in the 1980s/1990s and Amazon since 2000-- but have also been the benchmark for business best practices (e.g., the use of IT, supply chain, data analytics, customer orientation). This year, it is anticipated that Amazon will
... En savoir plus

DK Essential Managers: Strategic Management

Analyzing, Planning, Focus, Prioritizing, Monitoring

par DK ...

Collections series DK Essential Managers
A practical guide to improving your strategic management skills which will give you the information and skills to succeed. Find out how to improve make your management style work to your long-term benefit by learning to set boundaries and to test and communicate your strategy.You will learn to analyze your position, understand your skills and define your strategy. Learn key skills such as how to ... En savoir plus

$6.99 CAD

A practical guide to improving your strategic management skills which will give you the information and skills to succeed. Find out how to improve make your management style work to your long-term benefit by learning to set boundaries and to test and communicate your strategy.You will learn to analyze your position, understand your skills and define your strategy. Learn key skills such as how to
... En savoir plus
Understanding Michael Porter

The Essential Guide to Competition and Strategy

par Joan Magretta ...

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, ... En savoir plus

$36.99 CAD ou Gratuit avec Kobo Plus

Aussi disponible en : Livre audio

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight,
... En savoir plus

Aussi disponible en : Livre audio
Management Reset

Organizing for Sustainable Effectiveness

par Edward E. Lawler III, Christopher G. Worley ...

Provocative new management principles and practices that create effective organizations for shareholders and societyManagement experts Lawler and Worley have developed a set of management principles that enable organizations to be both successful and responsible. Existing command & control and high-involvement management styles depend too much on stable conditions and focus too narrowly on ... En savoir plus

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Provocative new management principles and practices that create effective organizations for shareholders and societyManagement experts Lawler and Worley have developed a set of management principles that enable organizations to be both successful and responsible. Existing command & control and high-involvement management styles depend too much on stable conditions and focus too narrowly on
... En savoir plus

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Business and Management (R0)

Private Label Strategy

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India Inside

Clash

Brand Breakout

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Thinking Smart

Clash

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DK Essential Managers: Strategic Management

Understanding Michael Porter

Management Reset

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