Rakuten Kobo

Panier

Article(s) non disponible(s) à la vente

Veuillez vérifier votre panier. Vous pouvez supprimer le ou les articles qui ne sont pas disponibles maintenant ou nous les supprimerons automatiquement au moment du règlement de la commande.

articlesarticle

- Accès illimité aux eBooks
  
  Accès illimité aux livres audio
  
  Aucun engagement, annulez à tout moment à kobo.com/account/subscriptions
  
  Obtenez 1 crédit chaque mois pour le livre audio de votre choix
  
  Aucun engagement, annulez à tout moment à kobo.com/account/subscriptions
  
  Accès illimité aux eBooks
  
  Accès illimité aux livres audio
  
  Aucun engagement, annulez à tout moment à kobo.com/account/subscriptions
  Livre audio
  par ,
  
  Disponible:
  
  . Aucun engagement, annulez à tout moment à kobo.com/account/subscriptions.
  
  Précommander
  1 livre audio par mois
  
  + Essai GRATUIT de 30 jours
  
  Offre spéciale
  
  Obtenez 1 crédit chaque mois pour un livre audio de votre choix
  
  * Aucun engagement. Résiliez votre abonnement à tout moment.
  
  GRATUIT

articlesarticle

Accès illimité aux eBooks

Accès illimité aux livres audio

Aucun engagement, annulez à tout moment à kobo.com/account/subscriptions

Obtenez 1 crédit chaque mois pour le livre audio de votre choix

Aucun engagement, annulez à tout moment à kobo.com/account/subscriptions

Accès illimité aux eBooks

Accès illimité aux livres audio

Aucun engagement, annulez à tout moment à kobo.com/account/subscriptions
Livre audio
par ,

Disponible:
. Aucun engagement, annulez à tout moment à kobo.com/account/subscriptions.

Précommander
1 livre audio par mois

+ Essai GRATUIT de 30 jours

Offre spéciale

Obtenez 1 crédit chaque mois pour un livre audio de votre choix

* Aucun engagement. Résiliez votre abonnement à tout moment.

GRATUIT

Recommandé pour vous

Skip side bar filters

幸褔不敗煮意：60道經典意大利料理

par Mrs P's Kitchen ...

意大利人瘋狂迷戀咖啡？街頭玻璃窗內掛得琳琅滿目的醃肉，其實深藏學問﹗意大利料理味道濃郁，材料簡單，隨性，不花巧的擺盤……做出讓人捧腹滿足的食物，是意大利的料理精神﹗食物，被意大利人珍而重之；代代相傳的家庭食譜，是他們幸褔的來源。沙拉 + 小吃 + 麵包 + 薄餅 + 意粉 + 意大利飯 + 肉類 + 燉菜 + 甜品60道精選意大利經典家常料理，從起源故事、食譜分享到飲食文化，跟你細味品嚐。【花千樹出版有限公司】 ... En savoir plus

$11.99 CAD

意大利人瘋狂迷戀咖啡？街頭玻璃窗內掛得琳琅滿目的醃肉，其實深藏學問﹗意大利料理味道濃郁，材料簡單，隨性，不花巧的擺盤……做出讓人捧腹滿足的食物，是意大利的料理精神﹗食物，被意大利人珍而重之；代代相傳的家庭食譜，是他們幸褔的來源。沙拉 + 小吃 + 麵包 + 薄餅 + 意粉 + 意大利飯 + 肉類 + 燉菜 + 甜品60道精選意大利經典家常料理，從起源故事、食譜分享到飲食文化，跟你細味品嚐。【花千樹出版有限公司】
... En savoir plus
The Dominant Influence of Marketing in the 21st Century

The Marketing Leviathan

Modifié par P. Kitchen ...

Collections series Business and Management (R0)
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?' ... En savoir plus

$64.99 CAD

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
... En savoir plus
Integrated Brand Marketing and Measuring Returns

Modifié par P. Kitchen ...

Collections series Business and Management (R0)
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. ... En savoir plus

$64.99 CAD

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
... En savoir plus

Hunters of Dune

par Brian Herbert, Kevin J. Anderson ...

Collections Livre 4 - Dune
The seventh book—and part one in the compelling conclusion**—**of Frank Herbert's Dune series, one of the grandest epics in the annals of imaginative literature. Selling millions of copies worldwide, the series is science fiction's answer to The Lord of the Rings, a brilliantly imaginative epic of high adventure, unforgettable characters, and immense scope.Hunters of Dune and the concluding volume ... En savoir plus

$17.99 CAD

Aussi disponible en : Livre audio

The seventh book—and part one in the compelling conclusion**—**of Frank Herbert's Dune series, one of the grandest epics in the annals of imaginative literature. Selling millions of copies worldwide, the series is science fiction's answer to The Lord of the Rings, a brilliantly imaginative epic of high adventure, unforgettable characters, and immense scope.Hunters of Dune and the concluding volume
... En savoir plus

Aussi disponible en : Livre audio
Hug Your Haters

How to Embrace Complaints and Keep Your Customers

par Jay Baer ...

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... En savoir plus

Prix courant $18.99 CAD Maintenant $15.99 CAD

Aussi disponible en : Livre audio

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints.
... En savoir plus

Aussi disponible en : Livre audio
Scoring Points

How Tesco Continues to Win Customer Loyalty

par Clive Humby, Terry Hunt, Tim Phillips ...

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated ... En savoir plus

$50.99 CAD

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated
... En savoir plus
WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

Reinventing Your Company in a Customer-Driven Marketplace

par Sean Moffitt, Mike Dover, Don Tapscott ...

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brandsLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p ... En savoir plus

$45.99 CAD

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brandsLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p
... En savoir plus
Can't Buy Me Like

How Authentic Customer Connections Drive Superior Results

par Bob Garfield, Doug Levy ...

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's ... En savoir plus

Prix courant $16.99 CAD Maintenant $6.99 CAD

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's
... En savoir plus
Marketing Metaphoria

What Deep Metaphors Reveal About the Minds of Consumers

par Gerald Zaltman, Lindsay H. Zaltman ...

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success ... En savoir plus

$31.99 CAD ou Gratuit avec Kobo Plus

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success
... En savoir plus
Marketing Database Analytics

Transforming Data for Competitive Advantage

par Andrew D. Banasiewicz ...

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the ... En savoir plus

$131.99 CAD

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the
... En savoir plus
The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

par Robert J. Hamper ...

THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURYEverything You Need to Plan Your Strategy and Achieve Your GoalsFrom Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of ... En savoir plus

$49.99 CAD

THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURYEverything You Need to Plan Your Strategy and Achieve Your GoalsFrom Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of
... En savoir plus
A Crowdfunder's Strategy Guide

Build a Better Business by Building Community

par Jamey Stegmaier ...

More Than MoneyJamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community ... En savoir plus

$16.99 CAD

Aussi disponible en : Livre audio

More Than MoneyJamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community
... En savoir plus

Aussi disponible en : Livre audio

Kobo Rakuten

Liseuses

Applis

Accessoires

Qu'est ce que les Kobo Super Points ?

Faites-vous plaisir

Panier

Vous profitez des avantages réservés aux VIP !

Votre panier est vide

Disponible:

1 livre audio par mois

+ Essai GRATUIT de 30 jours

Disponible:

1 livre audio par mois

+ Essai GRATUIT de 30 jours

Recommandé pour vous

Meilleures séries dans ce pays : Canada

Business and Management (R0)

幸褔不敗煮意：60道經典意大利料理

The Dominant Influence of Marketing in the 21st Century

Integrated Brand Marketing and Measuring Returns

Les lecteurs de ces romans ont aussi aimé

Hunters of Dune

Hug Your Haters

Scoring Points

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

Can't Buy Me Like

Marketing Metaphoria

Marketing Database Analytics

The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

A Crowdfunder's Strategy Guide

Liseuses

Applis

Accessoires

Panier

Vous profitez des avantages réservés aux VIP !

Votre panier est vide

Disponible:

1 livre audio par mois

+ Essai GRATUIT de 30 jours

Disponible:

1 livre audio par mois

+ Essai GRATUIT de 30 jours

Recommandé pour vous

Meilleures séries dans ce pays : Canada

Business and Management (R0)

Afficher :

Les lecteurs de ces romans ont aussi aimé