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The Anatomy of Humbug

How to Think Differently About Advertising

par Paul Feldwick ...

How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too ... En savoir plus

$13.19 CAD

Aussi disponible en : Livre audio

How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too
... En savoir plus

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Why Does The Pedlar Sing?

What Creativity Really Means in Advertising

par Paul Feldwick ...

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological ... En savoir plus

$10.99 CAD

Aussi disponible en : Livre audio

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological
... En savoir plus

Aussi disponible en : Livre audio
Livre audio

Why Does The Pedlar Sing?

What Creativity Really Means in Advertising

par Paul Feldwick ...

Lu par Paul Feldwick ...

Version Abrégée

8 heure 28 min

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological ... En savoir plus

$34.99 CAD ou Gratuit avec Kobo Plus

Aussi disponible en : eBook

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological
... En savoir plus

Aussi disponible en : eBook
Livre audio

The Anatomy of Humbug

How to Think Differently About Advertising

par Paul Feldwick ...

Lu par Paul Feldwick ...

Version Longue

4 heure 5 min

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too ... En savoir plus

$22.99 CAD ou Gratuit avec Kobo Plus

Aussi disponible en : eBook

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too
... En savoir plus

Aussi disponible en : eBook

Livre audio

Artificial Intelligence: What Everyone Needs to Know Today About Our Future

par James C. Moore ...

Lu par Nick Dolle ...

Version Longue

32 min

Why do we need research to ensure that artificial intelligence remains safe and beneficial? What are the benefits and risks of artificial intelligence?Today only, get this audio bestseller for a special price.From SIRI to self-driving cars, artificial intelligence (AI) is progressing rapidly. While science fiction often portrays AI as robots with human-like characteristics, AI can encompass ... En savoir plus

$5.79 CAD ou Gratuit avec Kobo Plus

Aussi disponible en : eBook

Why do we need research to ensure that artificial intelligence remains safe and beneficial? What are the benefits and risks of artificial intelligence?Today only, get this audio bestseller for a special price.From SIRI to self-driving cars, artificial intelligence (AI) is progressing rapidly. While science fiction often portrays AI as robots with human-like characteristics, AI can encompass
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How Great Is Our God

100 Indescribable Devotions About God and Science

par Louie Giglio ...

Lu par Louie Giglio, Tory Vore, James Vore ...

Collections series Indescribable Kids
Version Longue

4 heure 34 min

Invite children to embark on another adventure to discover more about God and His incredible creation. Based on Louie Giglio's popular messages about science and the Bible,?How Great Is Our God?shows kids the awe-inspiring connection between the natural world and the God who created it.The bestselling children's devotional?Indescribable: 100 Devotions for Kids About God and Science?resonated with ... En savoir plus

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Invite children to embark on another adventure to discover more about God and His incredible creation. Based on Louie Giglio's popular messages about science and the Bible,?How Great Is Our God?shows kids the awe-inspiring connection between the natural world and the God who created it.The bestselling children's devotional?Indescribable: 100 Devotions for Kids About God and Science?resonated with
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SHE IS Women in STEAM

Stories of Women in the field of Science, Technology, Engineering, Arts & Culture, and Mathematics

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“This book showcases the journey of remarkable women who dared to create an inclusive STEM ecosystem in India. It also highlights the need for a robust strategy to address the root causes of and solutions for gender imbalance in STEM, including the unconscious biases that women in science face.”Kanta Singh, Deputy Representative, UN WomenThis book celebrates gender, leadership, and sustainable ... En savoir plus

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“This book showcases the journey of remarkable women who dared to create an inclusive STEM ecosystem in India. It also highlights the need for a robust strategy to address the root causes of and solutions for gender imbalance in STEM, including the unconscious biases that women in science face.”Kanta Singh, Deputy Representative, UN WomenThis book celebrates gender, leadership, and sustainable
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The Choice Factory

The award-winning guide to behavioural science and marketing

par Richard Shotton ...

Lu par Simon Cole ...

Version Longue

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**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential listen for anyone who wants to learn.By observing a ... En savoir plus

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**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential listen for anyone who wants to learn.By observing a
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How Great Is Our God

100 Indescribable Devotions About God and Science

par Louie Giglio ...

Illustré par Nicola Anderson ...

Collections series Indescribable Kids
Invite children to embark on another adventure to discover more about God and His incredible creation. Based on Louie Giglio's popular messages about science and the Bible,?How Great Is Our God?shows kids the awe-inspiring connection between the natural world and the God who created it.The bestselling children's devotional?Indescribable: 100 Devotions for Kids About God and Science?resonated with ... En savoir plus

$7.99 CAD

Aussi disponible en : Livre audio

Invite children to embark on another adventure to discover more about God and His incredible creation. Based on Louie Giglio's popular messages about science and the Bible,?How Great Is Our God?shows kids the awe-inspiring connection between the natural world and the God who created it.The bestselling children's devotional?Indescribable: 100 Devotions for Kids About God and Science?resonated with
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More Plants Less Waste

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DELICIOUS PLANT-BASED RECIPES TO WASTE LESS FOOD!Max La Manna, low waste chef and climate activist, bridges the gap between vegan food and waste-free cooking - inviting us to channel the MORE PLANTS LESS WASTE mindset and discover a stronger purpose in the kitchen and in our daily routines.--Through his viral recipe videos and work with BBC Earth and beyond, Max has inspired hundreds of thousands ... En savoir plus

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DELICIOUS PLANT-BASED RECIPES TO WASTE LESS FOOD!Max La Manna, low waste chef and climate activist, bridges the gap between vegan food and waste-free cooking - inviting us to channel the MORE PLANTS LESS WASTE mindset and discover a stronger purpose in the kitchen and in our daily routines.--Through his viral recipe videos and work with BBC Earth and beyond, Max has inspired hundreds of thousands
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Indescribable

100 Devotions About God and Science

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Discover the wonders of the universe with the Creator. Based on Louie Giglio's popular messages "Indescribable" and "How Great Is Our God," Indescribable: 100 Devotions About God and Science will help kids discover the incredible creation of our indescribable God.Indescribable displays the majesty of creation with scientific findings, photography, and original illustrations. Children who are ... En savoir plus

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Discover the wonders of the universe with the Creator. Based on Louie Giglio's popular messages "Indescribable" and "How Great Is Our God," Indescribable: 100 Devotions About God and Science will help kids discover the incredible creation of our indescribable God.Indescribable displays the majesty of creation with scientific findings, photography, and original illustrations. Children who are
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Broke Vegan

Over 100 plant-based recipes that don't cost the earth

par Saskia Sidey ...

Collections Livre 1 - Broke Vegan
As seen on TV**'There's something for everyone here... Brilliant recipes... A really clever book' - G**eorgina Hayden, Sunday BrunchWe all want to help do our bit to save the planet by moving towards a plant-based diet, but let's face it: eating vegan can be expensive.With over 100 plant-based recipes using supermarket staples along with hints and tips for making your food go further, Broke Vegan ... En savoir plus

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As seen on TV**'There's something for everyone here... Brilliant recipes... A really clever book' - G**eorgina Hayden, Sunday BrunchWe all want to help do our bit to save the planet by moving towards a plant-based diet, but let's face it: eating vegan can be expensive.With over 100 plant-based recipes using supermarket staples along with hints and tips for making your food go further, Broke Vegan
... En savoir plus

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The Anatomy of Humbug

Why Does The Pedlar Sing?

Why Does The Pedlar Sing?

The Anatomy of Humbug

Les lecteurs de ces romans ont aussi aimé

Artificial Intelligence: What Everyone Needs to Know Today About Our Future

How Great Is Our God

SHE IS Women in STEAM

The Choice Factory

How Great Is Our God

More Plants Less Waste

Indescribable

Broke Vegan

Liseuses

Applis

Accessoires

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