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High Wire

The Precarious Financial Lives of American Families

par Peter Gosselin ...

The U.S. economy is wrapping up twenty-five years of some of the strongest, smoothest growth in its history-a performance so sweet economists have given it a name: "the Great Moderation." So why have so many of us, even those making hundreds of thousands of dollars, arrived at the new century with a gnawing sense that events are moving against our families and ourselves? The easy answer is that we ... En savoir plus

$15.99 CAD

The U.S. economy is wrapping up twenty-five years of some of the strongest, smoothest growth in its history-a performance so sweet economists have given it a name: "the Great Moderation." So why have so many of us, even those making hundreds of thousands of dollars, arrived at the new century with a gnawing sense that events are moving against our families and ourselves? The easy answer is that we
... En savoir plus

Purple Cow, New Edition

Transform Your Business by Being Remarkable

par Seth Godin ...

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products ... En savoir plus

$23.99 CAD

Aussi disponible en : Livre audio

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products
... En savoir plus

Aussi disponible en : Livre audio
The Crowd: Study of the Popular Mind

par Gustave le Bon ...

THE ERA OF CROWDS. The evolution of the present age—The great changes in civilisation are the consequence of changes in National thought—Modern belief in the power of crowds—It transforms the traditional policy of the European states—How the rise of the popular classes comes about, and the manner in which they exercise their power—The necessary consequences of the power of the crowd—Crowds unable ... En savoir plus

$3.99 CAD ou Gratuit avec Kobo Plus

THE ERA OF CROWDS. The evolution of the present age—The great changes in civilisation are the consequence of changes in National thought—Modern belief in the power of crowds—It transforms the traditional policy of the European states—How the rise of the popular classes comes about, and the manner in which they exercise their power—The necessary consequences of the power of the crowd—Crowds unable
... En savoir plus
Why She Buys

The New Strategy for Reaching the World's Most Powerful Consumers

par Bridget Brennan ...

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when ... En savoir plus

$10.99 CAD

Aussi disponible en : Livre audio

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when
... En savoir plus

Aussi disponible en : Livre audio
Shiny Objects

Why We Spend Money We Don't Have in Search of Happiness We Can't Buy

par James A. Roberts ...

In Shiny Objects, a cross between In Praise of Slowness and The Tipping Point, consumer behavior expert Professor James A. Roberts takes us on a tour of America's obsession with consumerism—pointing out its symptoms, diagnosing specific problems, and offering a series of groundbreaking solutions.Roberts gives practical advice for how to correct the materialistic trends in our lives which lock us ... En savoir plus

$12.79 CAD ou Gratuit avec Kobo Plus

In Shiny Objects, a cross between In Praise of Slowness and The Tipping Point, consumer behavior expert Professor James A. Roberts takes us on a tour of America's obsession with consumerism—pointing out its symptoms, diagnosing specific problems, and offering a series of groundbreaking solutions.Roberts gives practical advice for how to correct the materialistic trends in our lives which lock us
... En savoir plus
Hug Your Haters

How to Embrace Complaints and Keep Your Customers

par Jay Baer ...

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... En savoir plus

Prix courant $18.99 CAD Maintenant $15.99 CAD

Aussi disponible en : Livre audio

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints.
... En savoir plus

Aussi disponible en : Livre audio
X: The Experience When Business Meets Design

par Brian Solis ...

Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands ... En savoir plus

$34.99 CAD

Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands
... En savoir plus
The Art of Complaining

Canada's Consumer Action Guide

par Phil Edmonston ...

Most people hate to complain and so they will put up with defective cars, contaminated food, insurance company abuses, botched vacations, and government errors and indifference. The Art of Complaining evens the playing field.The Art of Complaining gives readers an arsenal of successful complaint tactics and claim letters compiled by Phil Edmonston, Canada's best-known consumer advocate and the ... En savoir plus

$7.99 CAD ou Gratuit avec Kobo Plus

Most people hate to complain and so they will put up with defective cars, contaminated food, insurance company abuses, botched vacations, and government errors and indifference. The Art of Complaining evens the playing field.The Art of Complaining gives readers an arsenal of successful complaint tactics and claim letters compiled by Phil Edmonston, Canada's best-known consumer advocate and the
... En savoir plus
Consumer Republic

Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

par Bruce Philp ...

Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a ... En savoir plus

$13.99 CAD

Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a
... En savoir plus
If It Wasn't For The Customers I'd Really LIke This Job: Stop Angry, Hostile Customers COLD While Remaining Professional, Stress Free, Efficient, and Cool As A Cucumber.

par Robert Bacal ...

If difficult, angry, hostile, manipulative and problematic customers are your problem, here's the solution.Quickly, answer these questions to see if this book is for you:* Do you deal with angry, frustrated or angry customers once a month or more?* Do you get angry, stressed or fed up as a result of your customers?* Have you ever said, after dealing with a customers, "I SHOULD have said..."* Do ... En savoir plus

$13.99 CAD ou Gratuit avec Kobo Plus

If difficult, angry, hostile, manipulative and problematic customers are your problem, here's the solution.Quickly, answer these questions to see if this book is for you:* Do you deal with angry, frustrated or angry customers once a month or more?* Do you get angry, stressed or fed up as a result of your customers?* Have you ever said, after dealing with a customers, "I SHOULD have said..."* Do
... En savoir plus
Consumed

How We Buy Class in Modern Britain

par Harry Wallop ...

‘Harry Wallop is one of the sharpest and funniest journalists writing in Britain today. He has an instinct for the killer detail that truly brings a story to life.' – Jay RaynerThis is the story of how we became defined by what we consume.Discover what the thickness of froth on your morning coffee or where you buy your jeans really says about you, and the role of retailers and big business in this ... En savoir plus

$11.99 CAD

‘Harry Wallop is one of the sharpest and funniest journalists writing in Britain today. He has an instinct for the killer detail that truly brings a story to life.' – Jay RaynerThis is the story of how we became defined by what we consume.Discover what the thickness of froth on your morning coffee or where you buy your jeans really says about you, and the role of retailers and big business in this
... En savoir plus
Buying In

The Secret Dialogue Between What We Buy and Who We Are

par Rob Walker ...

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to ... En savoir plus

Prix courant $11.99 CAD Maintenant $7.99 CAD

Aussi disponible en : Livre audio

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to
... En savoir plus

Aussi disponible en : Livre audio

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High Wire

Les lecteurs de ce roman ont aussi aimé

Purple Cow, New Edition

The Crowd: Study of the Popular Mind

Why She Buys

Shiny Objects

Hug Your Haters

X: The Experience When Business Meets Design

The Art of Complaining

Consumer Republic

If It Wasn't For The Customers I'd Really LIke This Job: Stop Angry, Hostile Customers COLD While Remaining Professional, Stress Free, Efficient, and Cool As A Cucumber.

Consumed

Buying In

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