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  • Productivity and Innovation in SMEs

    Creating Competitive Advantage in Singapore and South East Asia

    Collections series Routledge Focus on Environment and Sustainability
    This book analyses the determining factors behind productivity and innovation amongst Small and Medium Enterprises (SMEs) in Singapore, and within the context of South East Asia, in order to offer recommendations for increasing productivity and aiding economic growth.SME firms are an influential driver of economic growth in advanced world economies like the USA, Germany, Japan and South Korea. ... En savoir plus

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  • Hidden Champions in CEE and Turkey

    Carving Out a Global Niche

    Modifié par Peter McKiernan, Danica Purg ...
    Collections series Business and Management (R0)
    This book presents hidden champions in Central and Eastern Europe (CEE) and Turkey that have been studied as a joint project between CEEMAN and IEDC-Bled School of Management, Slovenia. This is an outcome of extensive research undertaken by over 30 researchers and covers 15 countries from Russia to Albania; covering many contexts, political systems, cultures and infrastructures. The reader is ... En savoir plus

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  • Scenario Thinking

    A Historical Evolution of Strategic Foresight

    Collections series Elements in Business Strategy
    This Element infuses established scenario planning routines with an exploration of cognitive reasoning, by contextualising scenario thinking within the wider human endeavour of grappling with future uncertainties. A study of ancient civilisations shows that scenario thinking is not new, but has evolved significantly since ancient times. By de-coupling scenario thinking from scenario planning, it ... En savoir plus

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  • Marketing to the Ageing Consumer

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    Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. ... En savoir plus

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  • Entrepreneurship, Regional Development and Culture

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    The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in the current economy. Using an institutional approach, it examines the main theoretical issues and practices and their effect on different dimensions of society and the economy. Business creation is considered a key element of economic growth, innovation and employment. In recent years, ... En savoir plus

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  • Mastering the New Media Landscape

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    The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... En savoir plus

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    Explore the essential steps for data collection, reporting, and analysis in business researchUnderstanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social ... En savoir plus

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  • Leading Global Innovation

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  • New Cohesion Policy of the European Union in Poland

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    The main objective of the book is to identify and evaluate the major changes in the Cohesion Policy of the European Union and their effects on Polish regions for the period of 2014 - 2020. The reader will learn how these changes result from the successful agreement on the Multiannual Financial Framework and implementation of the Europe 2020 strategy. Based on these aspects, the authors describe ... En savoir plus

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