Skip to main content

Panier

Vous profitez des avantages réservés aux VIP !

Article(s) non disponible(s) à la vente
Veuillez vérifier votre panier. Vous pouvez supprimer le ou les articles qui ne sont pas disponibles maintenant ou nous les supprimerons automatiquement au moment du règlement de la commande.
articlesarticle
articlesarticle

Recommandé pour vous

Loading...
  • Customer Experience

    Future Trends and Insights

    Collections series Business and Management (R0)
    Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share. ... En savoir plus

    $64.99 CAD

Les lecteurs de ce roman ont aussi aimé

  • Perfect Phrases for Customer Service, Second Edition

    par Robert Bacal ...
    Collections series Perfect Phrases Series
    THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEYou've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need ... En savoir plus

    $19.79 CAD

  • Rethinking Reputation

    How PR Trumps Marketing and Advertising in the New Media World

    Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world.Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a ... En savoir plus

    $17.59 CAD

  • Business-to-Business Marketing

    A step-by-step guide

    par Mark Eardley ...
    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... En savoir plus

    $12.99 CAD

  • A Crowdfunder's Strategy Guide

    Build a Better Business by Building Community

    par Jamey Stegmaier ...
    More Than MoneyJamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community ... En savoir plus

    $16.99 CAD

  • On Purpose

    Delivering a Branded Customer Experience People Love

    Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional ... En savoir plus

    $42.99 CAD

  • The Referral of a Lifetime

    Never Make a Cold Call Again!

    par Tim Templeton ...
    Your Best Prospects Are Referred Prospects!Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden ... En savoir plus

    $18.99 CAD

  • Customer-Centric Marketing

    Supporting Sustainability in the Digital Age

    Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development ... En savoir plus

    $42.99 CAD

  • Trust, Social Relations and Engagement

    Understanding Customer Behaviour on the Web

    par D. Padua ...
    Collections series Business and Management (R0)
    Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'. ... En savoir plus

    $115.99 CAD

  • Sales and Selling: The Essential Guide

    par Moi Ali ...
    Collections series Need2Know Books
    This book is for anyone who has to sell, whether self-employed or working for a small business, including those completely new to sales, those who’ve tried before and failed, and those who’d like to brush up their skills and learn a few new tricks.Find out in this book the secrets of successful salespeople, get an insight into the psychology of buying and selling, and pick up tips on how to write ... En savoir plus

    $7.36 CAD

  • Experiential Marketing

    A Practical Guide to Interactive Brand Experiences

    The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand ... En savoir plus

    $50.99 CAD

  • Marketing Through Turbulent Times

    par Jenny Darroch ...
    Collections series Business and Management (R0)
    Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities. ... En savoir plus

    $47.99 CAD