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1-12 sur 12 résultats pour « r govers »
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  • International Place Branding Yearbook 2012

    Managing Smart Growth and Sustainability

    Modifié par F. Go, R. Govers ...
    Collections series Business and Management (R0)
    This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth. ... En savoir plus

    $64.99 CAD

  • Place Branding

    Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

    par R. Govers, F. Go ...
    Collections series Business and Management (R0)
    The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. ... En savoir plus

    $70.99 CAD

  • International Place Branding Yearbook 2010

    Place Branding in the New Age of Innovation

    par F. Go, R. Govers ...
    Collections series Business and Management (R0)
    The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets. ... En savoir plus

    $59.89 CAD

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  • Tourism and Retail

    The Psychogeography of Liminal Consumption

    Modifié par Charles McIntyre ...
    Collections series Advances in Tourism
    Tourists are drawn to explore new environments and peoples. What better way to interact with a locality than to seek out and roam its marketplaces? The nature of tourist shopping activity thus goes beyond mere functional purchasing into multi-sensory explorations of place and space. Awareness of the shifting nature of these attractions is crucial to retailers and place marketers, in this age of ... En savoir plus

    $97.55 CAD

  • Branding in Governance and Public Management

    par Jasper Eshuis, E.H. Klijn ...
    Collections series Routledge Critical Studies in Public Management
    Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage ... En savoir plus

    $97.55 CAD

  • Urban and Regional Technology Planning

    Planning Practice in the Global Knowledge Economy

    par Kenneth E. Corey, Mark Wilson ...
    Collections series Networked Cities Series
    Part of the popular Networked Cities series, Urban and Regional Technology Planning focuses on the practice of relational planning and the stimulation of local city-regional scale development planning in the context of the global knowledge economy and network society.Designed to offer scholars, practitioners, and decision makers studies on the ways of cities, technologies, and multiple forms of ... En savoir plus

    Gratuit

  • International Management Behavior

    Global and Sustainable Leadership

    par Henry W. Lane, Martha L. Maznevski ...
    This is the seventh edition of International Management Behavior, an established text for students and executives developing the knowledge, perspective and skills required for leading and managing people in global business.This guide provides a comprehensive overview of international management, structured around the core challenges and opportunities faced by global managers. This encompasses: the ... En savoir plus

    $56.99 CAD

  • The Professional Bar & Beverage Manager's Handbook: How to Open and Operate a Financially Successful Bar, Tavern, and Nightclub

    par Amanda Miron ...
    A successful beverage operation is much more than top-shelf cocktails. In today’s market, whether running a stand-alone business or one incorporated into a restaurant, hotel or food service operation, the successful bar operator needs product and equipment knowledge, management savvy, marketing skills, insight into the latest trends, and, of course, a strong grasp of mixology.All this and more is ... En savoir plus

    $65.59 CAD ou Gratuit avec Kobo Plus

  • Recruiting, Retaining and Promoting Culturally Different Employees

    par Lionel Laroche, Don Rutherford ...
    The USA and Canada welcomes every year significant numbers of immigrant professionals who have high levels of formal education (Bachelors, Masters and Ph.D.) as well as extensive experience; yet a significant fraction of these immigrants are unemployed or underemployed. The purpose of this book is to help US and Canadian organizations make full use of the significant human capital that immigrants ... En savoir plus

    $86.99 CAD

  • Succeeding From The Margins Of Canadian Society: A Strategic Resource For New Immigrants, Refugees And International Students

    par Francis Adu-Febiri,Everett Ofori ...
    It is possible to overcome barriers to minority success in Canada. The stance of this book is that new immigrants, refugees and international students do not have to settle for underachievement despite the cultural and structural disadvantages they face in Canada. The fact is, the unequal social structure of Canada has some cracks, and many minorities have used strategic resources to open up these ... En savoir plus

    $8.99 CAD

  • Culture in International Construction

    par Wilco Tijhuis, Richard Fellows ...
    Collections series CIB
    Despite the wide range of technologies involved, the construction industry still relies heavily on one old-fashioned component: the human. The clients, managers, designers, investors, and a whole host of other stakeholders are all involved in a crucial series of relationships that are just as important to project success as technical know-how. As construction projects become increasingly ... En savoir plus

    $79.99 CAD

  • Creative Economy and Culture

    Challenges, Changes and Futures for the Creative Industries

    par John Hartley, Henry Siling Li, Wen Wen ...
    "The most ambitious, thoughtful and internationally aware assessment to date of the creative economy. Defining creativity as the production of newness in complex, adaptive systems, the authors make the case that together the creative economy, along with other cultural outputs, represent a planet-wide innovation capability which marks an epochal turn in human affairs."– Ian Hargreaves, CBE, ... En savoir plus

    $86.99 CAD