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  • Marketing to the Base of the Pyramid

    Towards a Sustainable Business Future

    Modifié par Ramendra Singh, Tahir Ahmad Wani ...
    Collections series Business and Management (R0)
    This book is a collection of nine chapters discussing the impact of sustainable marketing and business practices on the stakeholders at the base of the pyramid (BoP). It explores multifaceted dimensions related to sustainable practices such as sustainable consumer behavior, marketplace literacy for low-income and low-literate consumers, innovation and BoP and emerging markets, bridging ... En savoir plus

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  • Printed Antennas

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    This collection covers different printed microstrip antenna designs,from rectangular to circular, broadband, dual-band, and millimeter-wave microstrip antennas to microstrip arrays. It further presents a new analysis of the rectangular and circular microstrip antenna efficiency and surface wave phenomena.The bookCovers the latest advances and applications of microstrip antennasDiscusses methods ... En savoir plus

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  • Marketing to the Poor

    Creating Value

    Modifié par Ramendra Singh, Tahir A. Wani ...
    This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.Markets for the poor are characterized by resource scarcity, weak institutions, ... En savoir plus

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  • Bottom of the Pyramid Marketing

    Making, Shaping and Developing BOP Markets

    Modifié par Ramendra Singh ...
    Collections series Marketing in Emerging Markets
    Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations including HUL, P&G, Godrej, Nestlé and Cavin Kare, amongst many others, have started to seriously market their products and services to poor consumers. However, as both academic and practitioner focus ... En savoir plus

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    Collections series Business and Management (R0)
    Entre-employees are those who work for an organization while running their own company, with no interest in the transition to full-time entrepreneurship. This book explores the history, challenges, and leadership development of women entre-employees. The author examines the impact of COVID as well as race and sexism in the workplace on women entre-employees. She also discusses how women are more ... En savoir plus

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  • Co-Creation for Sustainability

    The UN SDGs and the Power of Local Partnerships

    The ebook edition of this title is Open Access and freely available to read online.The UN’s Sustainable Development Goals (SDGs) set an ambitious agenda for global problem-solving and create a framework to achieve it through the power of partnerships. Goal 17 points to the central importance of partnerships, networks, and multi-stakeholder collaborations for bringing together a broad range of ... En savoir plus

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  • Millimeter Wave Wireless Communications

    The Definitive, Comprehensive Guide to Cutting-Edge Millimeter Wave Wireless Design“This is a great book on mmWave systems that covers many aspects of the technology targeted for beginners all the way to the advanced users. The authors are some of the most credible scholars I know of who are well respected by the industry. I highly recommend studying this book in detail.”—Ali Sadri, Ph.D., Sr. ... En savoir plus

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  • Public Sector Innovation

    Governments around the world are under pressure to do more with less. Dispelling the conventional wisdom that government is the enemy of innovation, this book argues that the promise of innovation addressing the most compelling societal problems will only come to fruition if governments become full partners and participants in innovation. The authors provide a systematic overview, analysis, ... En savoir plus

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  • Millimeter Wave Communication Systems

    Collections Livre 29 - IEEE Series on Digital & Mobile Communication
    The aim of this book is to present the modern design and analysis principles of millimeter-wave communication system for wireless devices and to give postgraduates and system professionals the design insights and challenges when integrating millimeter wave personal communication system. Millimeter wave communication system are going to play key roles in modern gigabit wireless communication area ... En savoir plus

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  • Diversity at Work

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    Diversity at Work: The Practice of InclusionHow can organizations, their leaders, and their people benefit from diversity? The answer, according to this cutting-edge book, is the practice of inclusion. Diversity at Work: The Practice of Inclusion (a volume in SIOP’s Professional Practice Series) presents detailed solutions for the challenge of inclusion—how to fully connect with, engage, and ... En savoir plus

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  • Core Values and Decision-Making for Sustainable Business

    An International Perspective

    Collections series Sustainable Business Development
    This open access volume discusses the core values and decision-making for sustainable business in general, and includes research findings and country cases on addressing challenges. It emphasizes the importance of adapting products or services to local needs, considering cultural differences and sustainability. Some of the chapters address questions related to improving sustainability in micro, ... En savoir plus

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  • Fiber Optic Data Communication

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    This book is an authoritative review of current and future trends in the field of telecommunications. Written by industry experts who are developing leading-edge data communication networks, Fiber Optic Data Communication provides professionals and students alike with a look at emerging technologies and their applications. Four of the chapters have been revised from DeCusatis's best-selling book, ... En savoir plus

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