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« riad a ajami »

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  • Customer Relationship Management

    A Global Perspective

    par Gerhard Raab, Riad A. Ajami, G. Jason Goddard ...
    Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable ... En savoir plus

    $72.82 CAD

  • Global Business

    Competitiveness and Sustainability

    par Riad A. Ajami, G. Jason Goddard ...
    Globalization has been under extreme pressure in the wake of the financial crisis. Multinational firms are weighing the costs and benefits of international scale and scope, and are increasingly under pressure to hire local, to source local, and to pay taxes domestically. At the same time global competitive pressures have intensified.This book reviews international business practices from the ... En savoir plus

    $71.44 CAD

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  • Strategic Planning

    par George A. Steiner ...
    In today's complex business world, strategic planning is indispensable to achieving superior management. George A. Steiner's classic work, known as the bible of business planning, provides practical advice for organizing the planning system, acquiring and using information, and translating strategic plans into decisive action. An invaluable resource for top and middle-level executives, Strategic ... En savoir plus

    $24.99 CAD

  • Strategic Performance Management

    par Bernard Marr, Dina Gray ...
    This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of superior performance. Using many real life case examples this book outlines how organizations can visualize their value creation, design relevant ... En savoir plus

    $138.78 CAD

  • Post-Merger Management

    Value Creation in M&A Integration Projects

    par Kirsten Meynerts-Stiller, Christoph Rohloff ...
    Companies acquire and merge to generate accelerated value growth. But merger integrations pose an enormous challenge to organisations: they are fraught with over-inflated expectations of making rapid synergy gains, laden with pitfalls inherent to complex organisational change, charged with emotion and are often influenced by socio-psychological dynamics. This complicated situation poses risks, and ... En savoir plus

    $78.99 CAD

  • The 8 Steps to Strategic Success

    Unleashing the Power of Engagement

    par Paul Pietersma, Gerben van den Berg ...
    All organizations recognise the importance of strategy creation and execution: strategy is the process of developing the corporate future. Unfortunately, it often doesn't generate the required results. This book presents a new 8-step process for creating a strategy that really delivers. For each step, the book describes the key parts of the process, shows how to avoid the potential pitfalls, and ... En savoir plus

    $47.29 CAD

  • Developing Knowledge-Based Client Relationships

    par Ross Dawson ...
    Developing Knowledge-Based Client Relationships, Second Edition, shows organizations how to lead their key clients into lasting, profitable, high-value relationships. Building on the powerful, tested principles of knowledge-based client relationships, Ross Dawson provides clear and extremely practical approaches for all professional and knowledge-based firms on how to create unique value for both ... En savoir plus

    $97.55 CAD

  • Service Excellence

    Creating Customer Experiences that Build Relationships

    par Ruth N. Bolton ...
    The Customer Experience is the sensory, cognitive, emotional, social and behavioral dimensions of all activities that connect the customer and the organization over time across touch points and channels. It encompasses all activities involving the customer where the organization is the focal object, including pre-purchase activities (such as exposure to a website ad), and purchase, consumption, ... En savoir plus

    $15.39 CAD

  • Enterprise Risk Management

    Modern Approaches to Balancing Risk and Reward

    par Stefan Hunziker ...
    Collections series Business and Economics (German Language)
    This textbook demonstrates how Enterprise Risk Management creates value in strategic- and decision-making-processes. The author introduces modern approaches to balancing risk and reward based on many examples of medium-sized and large companies from different industries. Since traditional risk management in practice is often an independent stand-alone process with no impact on decision-making ... En savoir plus

    $76.89 CAD

  • Management

    par Alberto Silva ...
    This book presents managerial concepts and theory in a clear and concise way. It provides a quick and easy guide to students in MBA programs or similar, serving as a companion to the management textbooks used in those programs. Besides serving as a support for graduate studies, this book can also be useful as a reference manual for practicing managers who wish to gain an overview of the concepts ... En savoir plus

    $9.99 CAD

  • Innovation in Pricing

    Contemporary Theories and Best Practices

    Modifié par Andreas Hinterhuber, Stephan Liozu ...
    Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book.This new edition of Innovation in Pricing builds on the ... En savoir plus

    $142.90 CAD

  • Accountable Marketing

    Linking marketing actions to financial performance

    Modifié par David W Stewart, Craig Gugel ...
    Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.Stewart and Gugel have curated the work of several leading marketing, finance and ... En savoir plus

    $136.03 CAD