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« richard bayan »

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  • Words that Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas: The Thesaurus to Help You Promote Your Products, Services, and Ideas

    The Thesaurus to Help You Promote Your Products, Services, and Ideas

    par Richard Bayan ...
    More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with ... En savoir plus

    $21.79 CAD

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  • The Adweek Copywriting Handbook

    The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

    par Joseph Sugarman ...
    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. ... En savoir plus

    $22.99 CAD

  • The Ultimate Sales Letter 4Th Edition

    Attract New Customers. Boost your Sales.

    par Dan S Kennedy ...
    Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides ... En savoir plus

    $12.99 CAD

  • Hypnotic Writing

    How to Seduce and Persuade Customers with Only Your Words

    par Joe Vitale ...
    Discover the secrets of written persuasion!"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure ... En savoir plus

    $17.99 CAD

  • The Copywriter's Handbook

    A Step-By-Step Guide To Writing Copy That Sells (4th Edition)

    par Robert W. Bly ...
    The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and ... En savoir plus

    $17.99 CAD

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    par Brian Tracy ...
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... En savoir plus

    $8.99 CAD

  • The Robert Collier Letter Book. Illustrated

    par Robert Collier ...
    The Robert Collier Letter Book by Robert Collier is a classic and influential guide to persuasive writing that has shaped the fields of advertising, sales, and direct marketing for nearly a century. First published in 1931, the book distills Collier’s deep understanding of human psychology into practical advice on how to write letters that motivate readers to take action. Drawing on his experience ... En savoir plus

    $0.99 CAD

  • Bold

    How to Go Big, Create Wealth and Impact the World

    Collections series Exponential Technology Series
    “A visionary roadmap for people who believe they can change the world—and invaluable advice about bringing together the partners and technologies to help them do it.” —President Bill ClintonA radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools, Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s ... En savoir plus

    $18.99 CAD

  • On Writing Well, 30th Anniversary Edition

    An Informal Guide to Writing Nonfiction

    par William Zinsser ...
    "On Writing Well, 30th Anniversary Edition EPB is a bible for a generation of writers looking for clues to clean, compelling prose." —New York TimesA beloved classic and the definitive volume on the art of writing nonfictionOn Writing Well, 30th Anniversary Edition EPB, which grew out of a course that William Zinsser taught at Yale, has been praised for its sound advice, its clarity, and for the w ... En savoir plus

    $11.99 CAD

  • The Success System That Never Fails (with linked TOC)

    Why does one man succeed and another fail? There is an answer. And it will be found in this book. For there are formulas, prescriptions, recipes-rules, principles, systems-even treasure maps, if you please-which, when followed in proper sequence, bring the good things in life to those who seek them. Often the rules for success are so simple and so obvious they aren't even seen. But when you search ... En savoir plus

    $1.99 CAD ou Gratuit avec Kobo Plus

  • How to Write a Good Advertisement

    A Short Course in Copywriting

    Turn your words into results. How to craft copy that grabs the attention of potential customers, clients, or supporters and calls them to action.Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural ... En savoir plus

    $15.19 CAD ou Gratuit avec Kobo Plus

  • The Greatest Salesman in the World

    par Og Mandino ...
    Collections Livre 1 - The Greatest Salesman in the World
    **“This book was seminal in my life. I wouldn’t be living the life I’m living if it didn’t find me.”—Matthew McConaugheyTen ancient scrolls reveal priceless wisdom for changing your life in this evergreen classic with more than five million copies in print.**A timeless fable with profoundly modern lessons, The Greatest Salesman in the World is both a road map to salesmanship and a heartfelt tale ... En savoir plus

    $11.99 CAD