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« richard chvala »

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  • Total Quality in Marketing

    par Frank Voehl, William C. Johnson, Richard Chvala ...
    Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality ... En savoir plus

    $274.82 CAD

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  • Accelerate

    Building Strategic Agility for a Faster-Moving World

    par John P. Kotter ...
    Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter.It’s a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and appoint your best people to make change happen. And it does-but not fast enough. Or effectively enough. Real value gets lost and, ... En savoir plus

    $29.99 CAD ou Gratuit avec Kobo Plus

  • Marketing Insights from A to Z

    80 Concepts Every Manager Needs to Know

    par Philip Kotler ...
    The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the ... En savoir plus

    $12.79 CAD ou Gratuit avec Kobo Plus

  • Leading Effective Supply Chain Transformations

    A Guide to Sustainable World-Class Capability and Results

    par William B. Lee, Michael Katzorke ...
    Leading Effective Supply Chain Transformations clearly defines how to achieve and maintain a supply chain leadership position by focusing on real-world execution and detailed integration of specific actions and process techniques. These distinguished experts and accomplished authors have gathered the nuggets of success from many international firms and combined them into a winning formula, not ... En savoir plus

    $31.99 CAD

  • Toyota Culture: The Heart and Soul of the Toyota Way

    par Jeffrey Liker, Michael Hoseus ...
    Winner of the Shingo Prize for Research and Professional Publication, 2009The international bestseller The Toyota Way explained the company's success by introducing a revolutionary 4P model for organizational excellence-Philosophy, People, Process, and Problem Solving. Now, in Toyota Culture, preeminent Toyota authorities Jeffrey Liker and Michael Hoseus reveal how Toyota selects, develops, and ... En savoir plus

    $43.99 CAD

  • The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer

    par Jeffrey K. Liker ...
    The bestselling guide to Toyota’s legendary philosophy and production system—updated with important new frameworks for driving innovation and quality in your businessOne of the most impactful business guides published in the 21st Century, The Toyota Way played an outsized role in launching the continuous-improvement movement that continues unabated today.Multiple Shingo Award-winning management ... En savoir plus

    $36.69 CAD

  • New Shop Floor Management

    Empowering People for Continuous Improvement

    par Kiyoshi Suzaki ...
    In this first comprehensive departure from the time-and-motion dictums of Frederick Taylor's Shop Management that have influenced management practices for most of this century, Kiyoshi Suzaki offers a framework for successfully conducting business at its most crucial point-the shop floor. Drawing on the principles of holistic management, where organizational boundaries are smashed and co-destiny ... En savoir plus

    $21.99 CAD

  • The Product Manager's Handbook 4/E

    par Linda Gorchels ...
    The essential guide to seamless product management for today’s fluid, unpredictable business worldLong considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques ... En savoir plus

    $83.99 CAD

  • The Talent Management Handbook

    par Lance A. Berger, Dorothy R. Berger ...
    The Talent Management Handbook explains how organizations can identify and get the most out of “high-potential people” by developing and promoting them to key positions.The book explains:A system for integrating three human resources “building blocks”: organizational competencies, performance appraisal, and forecasting employee/manager potentialSix human resources conditions necessary for ... En savoir plus

    $54.49 CAD

  • Positioning for Professionals

    How Professional Knowledge Firms Can Differentiate Their Way to Success

    par Tim Williams ...
    Collections Livre 6 - Wiley Professional Advisory Services
    It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.Positioning for Professionalsshows how a well-defined value proposition can help ... En savoir plus

    $36.99 CAD

  • Customer-Driven Operations Management: Aligning Business Processes and Quality Tools to Create Operational Effectiveness in Your Company

    par Christopher K. Ahoy ...
    The global economy is witnessing previously unseen levels of competitiveness, forcing business leaders to contend with unprecedented challenges. No longer can companies seize and hold a customer base by operating adequately. In order to enjoy a competitive advantage, an organization must operate at exemplary levels of performance in every facet of business and maintain that degree of excellence ... En savoir plus

    $34.99 CAD

  • Achieve Sales Excellence

    The 7 Customer Rules for Becoming the New Sales Professional

    par Howard Stevens, Theodore Kinni ...
    Increase your business’s sales with these seven essential practices salespeople and organizations must embrace to thrive in today’s competitive marketplace.Companies today are struggling to find the one thing that matters in today’s competitive marketplace. Price? Quality? Innovative product features?While all of the above factors certainly influence a customer’s buying decision, none of them is ... En savoir plus

    $19.99 CAD