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« rina plapler »

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  • Brand Intimacy

    A New Paradigm in Marketing

    par Mario Natarelli, Rina Plapler ...
    From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions.In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, ... En savoir plus

    $25.59 CAD

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  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    par Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... En savoir plus

    $19.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    par Robbie Kellman Baxter ...
    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... En savoir plus

    $29.69 CAD

  • Shopper Marketing

    How to Increase Purchase Decisions at the Point of Sale

    par Ville Maila, Markus Ståhlberg ...
    Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... En savoir plus

    $50.99 CAD

  • Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits

    par Akshay Desai ...
    An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social ... En savoir plus

    Gratuit

  • Summary and Analysis of Contagious: Why Things Catch On

    Based on the Book by Jonah Berger

    par Worth Books ...
    Collections series Smart Summaries
    So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary and analysis of Contagious includes:Historical contextChapter-by-chapter overviewsDetailed timeline of ... En savoir plus

    $6.29 CAD ou Gratuit avec Kobo Plus

  • A Joosr Guide to... Contagious by Jonah Berger: Why Things Catch On

    par Joosr ...
    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What makes some messages go viral while others ... En savoir plus

    $4.99 CAD ou Gratuit avec Kobo Plus

  • Unbrandable

    How to Succeed in the New Brand Space

    par Adam N. Stone ...
    Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approachThe “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.Yet this is not to say that this demographic always ... En savoir plus

    $22.69 CAD

  • The Essentials of Marketing Research

    par Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon ...
    Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing ... En savoir plus

    $166.26 CAD

  • Grapevine

    Why Buzz Was a Fad but Word of Mouth Is Forever

    par Dave Balter ...
    Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a ... En savoir plus

    Prix courant $13.99 CAD Maintenant $9.99 CAD

  • The Routledge Companion to Consumer Behavior Analysis

    Modifié par Gordon Foxall ...
    Collections series Routledge Companions in Marketing, Advertising and Communication
    The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing ... En savoir plus

    $116.99 CAD

  • Generation M

    Young Muslims Changing the World

    par Shelina Janmohamed ...
    What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion magazines to social networking, the 'Mipsterz' to the 'Haloodies', halal internet dating to Muslim boy bands, Generation M are making their mark. ... En savoir plus

    $27.99 CAD