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« robbie kellman baxter »

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  • The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

    How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

    par Robbie Kellman Baxter ...
    Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to ... En savoir plus

    $34.09 CAD

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    par Robbie Kellman Baxter ...
    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... En savoir plus

    $29.69 CAD

  • Livre audio

    The Forever Transaction

    How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

    par Robbie Kellman Baxter ...

    Version Longue

    6 heure 16 min

    Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay-and if you want to ... En savoir plus

    $27.99 CAD

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  • The Marketing of Meaning

    Why purpose markets itself

    par Erik Saelens ...
    The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why ... En savoir plus

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  • Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    par Jay Baer ...
    Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... En savoir plus

    Prix courant $18.99 CAD Maintenant $15.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • The Big Data-Driven Business

    How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

    par Russell Glass, Sean Callahan ...
    Get the expert perspective and practical advice on big dataThe Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the ... En savoir plus

    $23.99 CAD

  • Shopper Marketing

    How to Increase Purchase Decisions at the Point of Sale

    par Ville Maila, Markus Ståhlberg ...
    Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... En savoir plus

    $50.99 CAD

  • Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

    par Brian Burns, Tom Snyder ...
    Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and ... En savoir plus

    $35.69 CAD

  • Can't Buy Me Like

    How Authentic Customer Connections Drive Superior Results

    par Bob Garfield, Doug Levy ...
    Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's ... En savoir plus

    Prix courant $16.99 CAD Maintenant $6.99 CAD

  • You Are What You Choose

    The Habits of Mind That Really Determine How We Make Decisions

    par Scott de Marchi, James T. Hamilton ...
    The hidden patterns behind the way we make decisionsSeveral recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a ... En savoir plus

    Prix courant $20.99 CAD Maintenant $6.99 CAD

  • Digital Channels and Social Media Management in Luxury Markets

    par Fabrizio Mosca, Chiara Civera ...
    Collections series Routledge-Giappichelli Studies in Business and Management
    In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following:new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods ... En savoir plus

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  • Freemium

    Attract more customers and boost your sales

    par 50minutes ...
    Collections Livre 17 - Management & Marketing
    Attract more customers and boost your sales!This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the different types of free offers given to customers and how they can be beneficial to a business• Implement the freemium business model into your ... En savoir plus

    $14.99 CAD ou Gratuit avec Kobo Plus

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio