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1-12 sur 20 résultats pour « robert e hinson »
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  • Redefining Public Relations in Emerging Markets

    Regional Insights from Africa, South America and Asia

    Modifié par Genevieve Bosah, Robert E. Hinson, Eric Kwame Adae ...
    Collections series Business and Management (R0)
    This book explores the dynamics of public relations (PR) in emerging economies across Africa, South America, and Asia.Offering an in-depth examination of the cultural, political, and media landscapes that define PR practices in these regions, chapters highlight innovative approaches, challenges, and opportunities for both scholars and practitioners.The authors explore the unique ways organisations ... En savoir plus

    $153.99 CAD

  • Strategic Public Relations in Emerging Economies

    Public and Private Sector Perspectives

    Modifié par Genevieve Bosah, Robert E. Hinson, Eric Kwame Adae ...
    Collections series Literature, Cultural and Media Studies (R0)
    This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies.The chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that ... En savoir plus

    $153.99 CAD

  • Social Media Marketing Management

    How to Penetrate Emerging Markets and Expand Your Customer Base

    par Robert E. Hinson, David Mhlanga, Kofi Osei-Frimpong, Joshua Doe ...
    This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be integrated in firms’ operational activities to create a competitive advantage.In emerging markets and ... En savoir plus

    $100.99 CAD

  • Green Marketing in Emerging Economies

    A Communications Perspective

    Modifié par Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayça Can Kirgiz ...
    Collections series Business and Management (R0)
    Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique ... En savoir plus

    $204.99 CAD

  • Marketing Communications in Emerging Economies, Volume II

    Conceptual Issues and Empirical Evidence

    Modifié par Thomas Anning-Dorson, Robert E. Hinson, Stanley Coffie, Genevieve Bosah, Ibn Kailan Abdul-Hamid ...
    Collections series Business and Management (R0)
    Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions ... En savoir plus

    $179.99 CAD

  • New Public Management in Africa

    Contemporary Issues

    Modifié par Robert E. Hinson, Nnamdi Madichie, Ogechi Adeola, Justice Nyigmah Bawole, Isaiah Adisa, Kwame Asamoah ...
    Collections series Business and Management (R0)
    This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards establishing context-specific interventions for public sector institutions' performance. Taking the reader through various business and management approaches, including leadership in the public sector, digitalisation, market orientation and trust ... En savoir plus

    $166.99 CAD

  • Small Business and Entrepreneurial Development in Africa

    A Route to Sustained Economic Development

    Modifié par Robert E. Hinson, Doreen Anyamesem Odame, Eric Kwame Adae, Kwame Adom ...
    Collections series Business and Management (R0)
    This book explores the issues around small business and entrepreneurial activities in Africa within the context of frequent collapse of businesses, seizures by governments, lack of access to capital and raw materials as well as the reliance on the informal sector. All these issues, the Editors argue, have been exacerbated by the advent of the COVID-19 pandemic. However, entrepreneurship must be at ... En savoir plus

    $204.99 CAD

  • New Frontiers in Hospitality and Tourism Management in Africa

    Modifié par Michael Z. Ngoasong, Ogechi Adeola, Albert N. Kimbu, Robert E. Hinson ...
    Collections series Business and Management (R0)
    This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the insights offered by African management concepts. A variety of key topics are examined, including, for ... En savoir plus

    $115.99 CAD

  • Ethics and Accountable Governance in Africa's Public Sector, Volume II

    Mapping a Path for the Future

    Modifié par Kemi Ogunyemi, Isaiah Adisa, Robert E. Hinson ...
    Collections series Business and Management (R0)
    This book is a fascinating treatment of ethics, governance, and anti-corruption initiatives from a public sector management perspective and is especially relevant for an Africa looking to benefit from the recently launched Africa Continental Free Trade Area.This second part of a two-volume set spans a wide array of contemporary issues. Chapters explore the challenges related to building an ethical ... En savoir plus

    $115.99 CAD

  • Marketing Communications in Emerging Economies, Volume I

    Foundational and Contemporary Issues

    Modifié par Thomas Anning-Dorson, Robert E. Hinson, Henry Boateng, Albert Anani-Bossman, Ayça Can Kirgiz, Meenakshi Gujral ...
    Collections series Business and Management (R0)
    The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational ... En savoir plus

    $179.99 CAD

  • Green Marketing and Management in Emerging Markets

    The Crucial Role of People Management in Successful Implementation

    Modifié par Robert E. Hinson, Ogechi Adeola, Isaiah Adisa ...
    Collections series Business and Management (R0)
    Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing ... En savoir plus

    $76.89 CAD

  • Marketing Communications and Brand Development in Emerging Markets Volume II

    Insights for a Changing World

    Modifié par Ogechi Adeola, Robert E. Hinson, A. M. Sakkthivel ...
    Collections series Business and Management (R0)
    Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to ... En savoir plus

    $192.99 CAD