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« robert e stevens »

1-12 sur 18 résultats pour « robert e stevens »
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  • Organizational Behavior

    par Robert E Stevens, David L Loudon, Sandra J Hartman, Jr Harris ...
    Develop effective management skills with up-to-date theory and research!An effective understanding of workplace behavior requires a solid grounding in both principles and practice. Organizational Behavior provides both. This comprehensive textbook uses realistic case examples, self-tests, and plentiful tables and figures to illustrate the principles of organizational behavior.Each chapter begins ... En savoir plus

    $86.56 CAD

  • Market Opportunity Analysis

    Text and Cases

    par Robert E Stevens ...
    The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketabilityMarket Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial market ... En savoir plus

    $147.99 CAD

  • Concise Encyclopedia of Insurance Terms

    par Lawrence Silver, Robert E Stevens, Kenneth Clow ...
    The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a particular coverage ... En savoir plus

    $89.99 CAD

  • Strategic Planning for Not-for-Profit Organizations

    par Robert E Stevens, David L Loudon, R Henry Migliore, Stanley G Williamson ...
    Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing environment. In this book, the authors describe a strategic planning process that will help readers bring ... En savoir plus

    $79.69 CAD

  • Marketing for Churches and Ministries

    par William Winston, Robert E Stevens, David L Loudon ...
    This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations. Straightforward presentations of basic marketing principles emphasize their use in churches or ministries. ... En savoir plus

    $48.08 CAD

  • Market Analysis

    Assessing Your Business Opportunities

    par William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn ...
    Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and ... En savoir plus

    $130.99 CAD

  • Marketing Your Business

    A Guide to Developing a Strategic Marketing Plan

    par Robert E Stevens, David L Loudon, Ronald A Nykiel ...
    Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case ... En savoir plus

    $105.80 CAD

  • Church Wake-Up Call

    A Ministries Management Approach That is Purpose-Oriented and Inter-Generational in Outreach

    par William Benke, Le Etta Benke, Robert E Stevens, David L Loudon ...
    Is your church viable in the changing marketplace of today--and tomorrow?Today's church market is comprised of four cultural paradigms--Youth, Baby Busters (Generation X), Baby Boomers, and Pre-Boomers. Each has unique characteristics in terms of attitudes, spiritual orientation, values, emotional needs, moral perspective, and lifestyle. This implies significant changes for the church--new ... En savoir plus

    $48.08 CAD

  • Concise Encyclopedia of Advertising

    par Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack ...
    At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation ... En savoir plus

    $130.53 CAD

  • Concise Encyclopedia of Church and Religious Organization Marketing

    par Robert E Stevens, David L Loudon, Henry Cole, Bruce Wrenn ...
    Discover the marketing basics to draw new membersand more fundsto your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic ... En savoir plus

    $105.80 CAD

  • Stress in College Athletics

    Causes, Consequences, Coping

    par Robert E Stevens, David L Loudon, Deborah A Yow, William W Bowden, James H Humphrey ...
    Stress in College Athletics: Causes, Consequences, Coping addresses the causes and consequences of stress in college sports and offers effective coping mechanisms that will help individuals understand and control stressors and emotions in their environment. Athletic administrators, coaches, student athletes, parents of athletes, educators, and social and behavioral science researchers will benefit ... En savoir plus

    $130.99 CAD

  • Concise Encyclopedia of Investing

    par Robert E Stevens ...
    Practical information for investing newcomers!Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Investing is for you. This A-to-Z reference provides clear, concise explanations of basic as well as more advanced investment terms to ... En savoir plus

    $105.80 CAD