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Seducing the Subconscious

The Psychology of Emotional Influence in Advertising

par Robert Heath ...

Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to ... En savoir plus

$39.99 CAD

Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to
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Millimeter Wave Wireless Communications

par Theodore Rappaport, Robert Heath Jr., Robert Daniels, James Murdock ...

The Definitive, Comprehensive Guide to Cutting-Edge Millimeter Wave Wireless Design“This is a great book on mmWave systems that covers many aspects of the technology targeted for beginners all the way to the advanced users. The authors are some of the most credible scholars I know of who are well respected by the industry. I highly recommend studying this book in detail.”—Ali Sadri, Ph.D., Sr. ... En savoir plus

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The Definitive, Comprehensive Guide to Cutting-Edge Millimeter Wave Wireless Design“This is a great book on mmWave systems that covers many aspects of the technology targeted for beginners all the way to the advanced users. The authors are some of the most credible scholars I know of who are well respected by the industry. I highly recommend studying this book in detail.”—Ali Sadri, Ph.D., Sr.
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Gerrymandering Texas

par Steve Bickerstaff ...

What if gerrymandering were not just a hot button contemporary political issue but actually a deep story of how Texas came to be?Gerrymandering Texas uses relevant legislation and court cases to tell the political history of the state of Texas. Writing out of decades of experience as an assistant attorney general, senate parliamentarian, expert consultant on redistricting, and law professor, Steve ... En savoir plus

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What if gerrymandering were not just a hot button contemporary political issue but actually a deep story of how Texas came to be?Gerrymandering Texas uses relevant legislation and court cases to tell the political history of the state of Texas. Writing out of decades of experience as an assistant attorney general, senate parliamentarian, expert consultant on redistricting, and law professor, Steve
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Making Habits, Breaking Habits

Why We Do Things, Why We Don't, and How to Make Any Change Stick

par Jeremy Dean ...

"An accessible and informative guide for readers to take control of their lives" ( Publishers Weekly).Habits are more powerful than willpower—if you know how to make them work for you.How long does it take to form a new habit? Say you want to go to the gym regularly, learn a new language, make new friends, practice a musical instrument, or use your work time more profitably. How long should it ... En savoir plus

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"An accessible and informative guide for readers to take control of their lives" ( Publishers Weekly).Habits are more powerful than willpower—if you know how to make them work for you.How long does it take to form a new habit? Say you want to go to the gym regularly, learn a new language, make new friends, practice a musical instrument, or use your work time more profitably. How long should it
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The Complete Idiot's Guide to U.S. Government and Politics

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The governed must know their governmentUnderstanding how our government functions and the political forces that influence it is vital for all Americans. As a comprehensive overview and history of the subject, this book is designed to help anyone interested in learning about our government and the origins of its complex inner workings, our political system, and key elements that have affected our ... En savoir plus

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The governed must know their governmentUnderstanding how our government functions and the political forces that influence it is vital for all Americans. As a comprehensive overview and history of the subject, this book is designed to help anyone interested in learning about our government and the origins of its complex inner workings, our political system, and key elements that have affected our
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For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer ... En savoir plus

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Arizona became the nation’s 48th state in 1912 and since that time the Arizona constitution has served as the template by which the state is governed. Toni McClory’s Understanding the Arizona Constitution has offered insight into the inner workings and interpretations of the document—and the government that it established—for almost a decade.Since the book’s first publication, significant
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Hidden Persuasion

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Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology ... En savoir plus

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The Sagebrush State, 6th Edition

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Collections series Shepperson Series in Nevada History
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American Government 101

From the Continental Congress to the Iowa Caucus, Everything You Need to Know About US Politics

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Collections series Adams 101 Series
Understand American government, elections, and the Constitution with this engaging, accessible introduction to how US politics really works.Too often, textbooks turn the noteworthy details of government into tedious discourse that would put even the president to sleep. American Government 101 cuts out the boring explanations, and instead provides a hands-on lesson that keeps you engaged as you ... En savoir plus

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In this book, you will learn a wide variety of teaching techniques and strategies for teaching children from ages 4-11. The book is full of lesson plans, games and activities for current or aspiring teachers who are teaching children at kindergarten and early primary grade levels and whose first language is other than English. It is the foundation of a second language instruction course and was ... En savoir plus

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In this book, you will learn a wide variety of teaching techniques and strategies for teaching children from ages 4-11. The book is full of lesson plans, games and activities for current or aspiring teachers who are teaching children at kindergarten and early primary grade levels and whose first language is other than English. It is the foundation of a second language instruction course and was
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Seducing the Subconscious

Millimeter Wave Wireless Communications

Gerrymandering Texas

Les lecteurs de ces romans ont aussi aimé

Making Habits, Breaking Habits

The Complete Idiot's Guide to U.S. Government and Politics

Decoded

Unconscious Branding

Understanding the Arizona Constitution

Hidden Persuasion

The Sagebrush State, 6th Edition

American Government 101

Teaching English to Young Learners

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