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« robert j galka »

1-12 sur 12 résultats pour « robert j galka »
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  • Customer Relationship Management

    The Foundation of Contemporary Marketing Strategy

    par Roger J. Baran, Robert J. Galka ...
    This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This ... En savoir plus

    $226.99 CAD

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  • Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees

    par Doug Lipp ...
    With a Foreword by Jim Cora, former Chairman of Disneyland International"A leadership blueprint, applicable in any organization." -- Captain D. Michael Abrashoff, U.S. Navy (Ret.), and author of It's Your Ship"When I first arrived at The Walt Disney Company, I was surprised to find I had to go back to school--at Disney University! There, I learned the fundamentals of guest service that ... En savoir plus

    $31.99 CAD

  • UnSelling

    The New Customer Experience

    par Scott Stratten, Alison Kramer ...
    UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is ... En savoir plus

    $19.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • The Loyalty Leap For B2B

    Turning Customer Information Into Customer Intimacy

    par Bryan Pearson ...
    The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to ... En savoir plus

    $5.99 CAD

  • Customer Experience 3.0

    High-Profit Strategies in the Age of Techno Service

    par John A. Goodman ...
    Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right.Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all to enhance their customer service ... En savoir plus

    $23.99 CAD ou Gratuit avec Kobo Plus

  • Extreme Trust

    Turning Proactive Honesty and Flawless Execution into Long-Term Profits, Revised

    par Don Peppers, Martha Rogers ...
    How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again, predicting that rising levels of transparency ... En savoir plus

    $5.99 CAD

  • Service Fanatics: How to Build Superior Patient Experience the Cleveland Clinic Way

    par James Merlino ...
    THE PROVEN MODEL FOR DRIVING POSITIVE ORGANIZATIONAL CHANGECleveland Clinic has long been recognized for driving some of the best clinical outcomes in the nation, but it was not always a leader in patient experience. There was atime when this revered organization ranked among the lowest in the country in this area. Within ten years, however, it had climbed to among the highest and has emerged as ... En savoir plus

    $41.99 CAD

  • The Commitment Engine

    Making Work Worth It

    par John Jantsch ...
    Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm? By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and ... En savoir plus

    Prix courant $20.99 CAD Maintenant $15.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • A Crowdfunder's Strategy Guide

    Build a Better Business by Building Community

    par Jamey Stegmaier ...
    More Than MoneyJamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community ... En savoir plus

    $16.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Business-to-Business Marketing

    A step-by-step guide

    par Mark Eardley ...
    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... En savoir plus

    $12.99 CAD

  • Building the Value Machine

    Transforming Your Business Through Collaborative Customer Partnerships

    par Peter Cheverton, Kingsley Weber ...
    Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.This book provides a solution to the challenge of finding the right organizational structures, the right planning and ... En savoir plus

    $54.99 CAD

  • Breaking Through, 2nd Edition

    Implementing Disruptive Customer Centricity

    par S. Vandermerwe ...
    Collections series Business and Management (R0)
    Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so ... En savoir plus

    $64.99 CAD