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Retailisation

The Here, There and Everywhere of Retail

par Francesca de Châtel, Robin Hunt ...

Investigates the current state of selling, whether this is groceries, politicians, information or motorcars. Unlike any other phenomenon, retailization reflects the complexity and diffusion of information processes and the media in the online market. The authors explore the all-pervasive nature of retail in the physical world, the virtual world and the peripheral spaces in between.Coverage ... En savoir plus

$37.99 CAD

Investigates the current state of selling, whether this is groceries, politicians, information or motorcars. Unlike any other phenomenon, retailization reflects the complexity and diffusion of information processes and the media in the online market. The authors explore the all-pervasive nature of retail in the physical world, the virtual world and the peripheral spaces in between.Coverage
... En savoir plus

Deluxe

How Luxury Lost Its Luster

par Dana Thomas ...

**NEW YORK TIMES BESTSELLER • A hard-hitting behind-the-scenes look at how luxury fashion went global, revealing manufacturing secrets that Prada, Gucci, and Burberry don’t want you to know“Fascinating . . . The story of luxury goods today is really about globalization, capitalization, class, and culture.”—Fareed Zakaria, Newsweek“What Fast Food Nation did for food service, this book does for ... En savoir plus

$13.99 CAD

Aussi disponible en : Livre audio

**NEW YORK TIMES BESTSELLER • A hard-hitting behind-the-scenes look at how luxury fashion went global, revealing manufacturing secrets that Prada, Gucci, and Burberry don’t want you to know“Fascinating . . . The story of luxury goods today is really about globalization, capitalization, class, and culture.”—Fareed Zakaria, Newsweek“What Fast Food Nation did for food service, this book does for
... En savoir plus

Aussi disponible en : Livre audio
Call of the Mall

The Author of Why We Buy on the Geography of Shopping

par Paco Underhill ...

The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American ... En savoir plus

$18.99 CAD

The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American
... En savoir plus
Affluenza

How Overconsumption Is Killing Us—and How to Fight Back

par John de Graaf, David Wann, Thomas H. Naylor ...

A "witty yet hard-hitting" look at the symptoms, causes, and cures for America's addiction to buying more stuff ( Library Journal).NEW EDITION, REVISED AND UPDATEDaffluenza, n. a painful, contagious, socially transmitted condition of overload, debt, anxiety, and waste resulting from the dogged pursuit of more.We tried to warn you! The 2008 economic collapse proved how resilient and dangerous ... En savoir plus

$17.99 CAD ou Gratuit avec Kobo Plus

A "witty yet hard-hitting" look at the symptoms, causes, and cures for America's addiction to buying more stuff ( Library Journal).NEW EDITION, REVISED AND UPDATEDaffluenza, n. a painful, contagious, socially transmitted condition of overload, debt, anxiety, and waste resulting from the dogged pursuit of more.We tried to warn you! The 2008 economic collapse proved how resilient and dangerous
... En savoir plus
Bargain Fever

How to Shop in a Discounted World

par Mark Ellwood ...

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood ... En savoir plus

$12.99 CAD

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood
... En savoir plus
No-Fail Retail

Merchandising Techniques for Stores

par Regina Blessa ...

This book presents a practical approach to ensuring your retail stores success with consumers.It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.Simple, practical, and illustrated with real photos taken in many ... En savoir plus

$10.99 CAD

This book presents a practical approach to ensuring your retail stores success with consumers.It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.Simple, practical, and illustrated with real photos taken in many
... En savoir plus
The Aisles Have Eyes

How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

par Joseph Turow ...

The author of Media Today offers "a trenchant, timely, and troubling account of [retailers'] data-mining, in-store tracking, and predictive analytics" ( The Philadelphia Inquirer).By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it ... En savoir plus

$17.59 CAD ou Gratuit avec Kobo Plus

Aussi disponible en : Livre audio

The author of Media Today offers "a trenchant, timely, and troubling account of [retailers'] data-mining, in-store tracking, and predictive analytics" ( The Philadelphia Inquirer).By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it
... En savoir plus

Aussi disponible en : Livre audio
One Nation Under Goods

Malls and the Seductions of American Shopping

par James J. Farrell ...

Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions in Americans? In many ways malls represent the apotheosis of American consumerism, and this synthetic and wide-ranging investigation is an eye-popping tour of American culture's values and ... En savoir plus

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Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions in Americans? In many ways malls represent the apotheosis of American consumerism, and this synthetic and wide-ranging investigation is an eye-popping tour of American culture's values and
... En savoir plus
Market Segmentation Success

Making It Happen!

par Sally Dibb, Lyndon Simkin ...

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select ... En savoir plus

$138.99 CAD

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
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Experimental Econophysics

Properties and Mechanisms of Laboratory Markets

par Ji-Ping Huang ...

Collections series Physics and Astronomy (R0)
Experimental Econophysics describes the method of controlled human experiments, which is developed by physicists to study some problems in economics or finance, namely, stylized facts, fluctuation phenomena, herd behavior, contrarian behavior,hedge behavior, cooperation, business cycles, partial information, risk management, and stock prediction. Experimental econophysics together with empirical ... En savoir plus

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Experimental Econophysics describes the method of controlled human experiments, which is developed by physicists to study some problems in economics or finance, namely, stylized facts, fluctuation phenomena, herd behavior, contrarian behavior,hedge behavior, cooperation, business cycles, partial information, risk management, and stock prediction. Experimental econophysics together with empirical
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On The Origins of Self-Service

par Franck Cochoy ...

Collections series Routledge Studies in the History of Marketing
Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transformation of commerce through the lens of Progressive Grocer, an American trade magazine launched in 1922 ... En savoir plus

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Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transformation of commerce through the lens of Progressive Grocer, an American trade magazine launched in 1922
... En savoir plus
High Wire

The Precarious Financial Lives of American Families

par Peter Gosselin ...

The U.S. economy is wrapping up twenty-five years of some of the strongest, smoothest growth in its history-a performance so sweet economists have given it a name: "the Great Moderation." So why have so many of us, even those making hundreds of thousands of dollars, arrived at the new century with a gnawing sense that events are moving against our families and ourselves? The easy answer is that we ... En savoir plus

$15.99 CAD

The U.S. economy is wrapping up twenty-five years of some of the strongest, smoothest growth in its history-a performance so sweet economists have given it a name: "the Great Moderation." So why have so many of us, even those making hundreds of thousands of dollars, arrived at the new century with a gnawing sense that events are moving against our families and ourselves? The easy answer is that we
... En savoir plus

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Retailisation

Les lecteurs de ce roman ont aussi aimé

Deluxe

Call of the Mall

Affluenza

Bargain Fever

No-Fail Retail

The Aisles Have Eyes

One Nation Under Goods

Market Segmentation Success

Experimental Econophysics

On The Origins of Self-Service

High Wire

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Applis

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