Rakuten Kobo

Panier

Article(s) non disponible(s) à la vente

Veuillez vérifier votre panier. Vous pouvez supprimer le ou les articles qui ne sont pas disponibles maintenant ou nous les supprimerons automatiquement au moment du règlement de la commande.

articlesarticle

- Accès illimité aux eBooks
  
  Accès illimité aux livres audio
  
  Aucun engagement, annulez à tout moment à kobo.com/account/subscriptions
  
  Obtenez 1 crédit chaque mois pour le livre audio de votre choix
  
  Aucun engagement, annulez à tout moment à kobo.com/account/subscriptions
  
  Accès illimité aux eBooks
  
  Accès illimité aux livres audio
  
  Aucun engagement, annulez à tout moment à kobo.com/account/subscriptions
  Livre audio
  par ,
  
  Disponible:
  
  . Aucun engagement, annulez à tout moment à kobo.com/account/subscriptions.
  
  Précommander
  1 livre audio par mois
  
  + Essai GRATUIT de 30 jours
  
  Offre spéciale
  
  Obtenez 1 crédit chaque mois pour un livre audio de votre choix
  
  * Aucun engagement. Résiliez votre abonnement à tout moment.
  
  GRATUIT

articlesarticle

Accès illimité aux eBooks

Accès illimité aux livres audio

Aucun engagement, annulez à tout moment à kobo.com/account/subscriptions

Obtenez 1 crédit chaque mois pour le livre audio de votre choix

Aucun engagement, annulez à tout moment à kobo.com/account/subscriptions

Accès illimité aux eBooks

Accès illimité aux livres audio

Aucun engagement, annulez à tout moment à kobo.com/account/subscriptions
Livre audio
par ,

Disponible:
. Aucun engagement, annulez à tout moment à kobo.com/account/subscriptions.

Précommander
1 livre audio par mois

+ Essai GRATUIT de 30 jours

Offre spéciale

Obtenez 1 crédit chaque mois pour un livre audio de votre choix

* Aucun engagement. Résiliez votre abonnement à tout moment.

GRATUIT

Recommandé pour vous

Skip side bar filters

Brainfluence

100 Ways to Persuade and Convince Consumers with Neuromarketing

par Roger Dooley ...

Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to ... En savoir plus

$19.99 CAD

Aussi disponible en : Livre audio

Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to
... En savoir plus

Aussi disponible en : Livre audio
Brainfluence

par Roger Dooley ...

Un libro para persuadir e influir sobre los demás • Un libro que concentra todas las novedades del neuromarketing De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5% Brainfluence explica cómo funciona ... En savoir plus

$8.71 CAD

Un libro para persuadir e influir sobre los demás • Un libro que concentra todas las novedades del neuromarketing De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5% Brainfluence explica cómo funciona
... En savoir plus
FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage

The Untapped Force That Can Be Your Most Powerful Advantage

par Roger Dooley ...

NAMED A "BEST BUSINESS BOOK OF 2019" by strategy+businessAnnually, $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts.Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy.Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades.If y... ... En savoir plus

$27.99 CAD

Aussi disponible en : Livre audio

NAMED A "BEST BUSINESS BOOK OF 2019" by strategy+businessAnnually, $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts.Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy.Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades.If y...
... En savoir plus

Aussi disponible en : Livre audio
The Persuasion Engine

How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers

par Roger Dooley ...

Tap into your customers’ unconscious minds with cutting-edge AI and neuromarketing techniquesThe Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial ... En savoir plus

$20.99 CAD

Tap into your customers’ unconscious minds with cutting-edge AI and neuromarketing techniquesThe Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial
... En savoir plus
Outrageous Startup Growth

Uncovering the Secrets of User Psychology to Scale Your Success

par Colin Hodge ...

***NATIONAL BESTSELLER***Create and market products that people can’t ignore using proven strategies from behavioral science.Are you ready to take your startup to the next level? Understanding user psychology is the difference between startups that go viral—and those that go splat. Outrageous Startup Growth is your playbook to adopt the mindset and strategies that drive explosive business success. ... En savoir plus

$20.99 CAD

Aussi disponible en : Livre audio

***NATIONAL BESTSELLER***Create and market products that people can’t ignore using proven strategies from behavioral science.Are you ready to take your startup to the next level? Understanding user psychology is the difference between startups that go viral—and those that go splat. Outrageous Startup Growth is your playbook to adopt the mindset and strategies that drive explosive business success.
... En savoir plus

Aussi disponible en : Livre audio
Neuromarketing in pratica

100 modi per conquistare e convincere i consumatori

par Roger Dooley ...

La ricerca neuroscientifica e comportamentale insegna che il 95% delle decisioni avviene a livello inconscio, mentre molte delle più comuni attività di marketing sono indirizzate solo al 5% dei fattori che vengono considerati a livello conscio. Per questo il neuromarketing ha ormai un ruolo determinante in molte aziende e aiuta a comprendere i modelli decisionali dei consumatori spostando l ... En savoir plus

$25.99 CAD

La ricerca neuroscientifica e comportamentale insegna che il 95% delle decisioni avviene a livello inconscio, mentre molte delle più comuni attività di marketing sono indirizzate solo al 5% dei fattori che vengono considerati a livello conscio. Per questo il neuromarketing ha ormai un ruolo determinante in molte aziende e aiuta a comprendere i modelli decisionali dei consumatori spostando l
... En savoir plus
Fricción

La fuerza oculta que puede ser tu gran ventaja

par Roger Dooley ...

La fricción en las relaciones comerciales se puede definir como “el desperdicio innecesario de tiempo, esfuerzos o dinero al realizar una tarea”. Eso lleva por ejemplo a que en 2016, se abandonasen 4,6 billones de dólares en mercancías en los carros de la compra del comercio electrónico, y que cada año, la economía estadounidense pierda 3 billones de dólares en productividad debido al exceso de ... En savoir plus

$8.97 CAD

La fricción en las relaciones comerciales se puede definir como “el desperdicio innecesario de tiempo, esfuerzos o dinero al realizar una tarea”. Eso lleva por ejemplo a que en 2016, se abandonasen 4,6 billones de dólares en mercancías en los carros de la compra del comercio electrónico, y que cada año, la economía estadounidense pierda 3 billones de dólares en productividad debido al exceso de
... En savoir plus
Livre audio

Brainfluence

100 formas de convencer y persuadir a traves del neuromarketing

par Roger Dooley ...

Lu par Walter Krochmal ...

Collections series Gestion del conocimiento
Version Longue

9 heure 35 min

Un libro para persuadir e influir sobre los demás •Un libro que concentra todas las novedades del neuromarketing De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5% Brainfluence explica cómo funciona ... En savoir plus

$28.84 CAD

Un libro para persuadir e influir sobre los demás •Un libro que concentra todas las novedades del neuromarketing De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5% Brainfluence explica cómo funciona
... En savoir plus
Livre audio

Brainfluence

100 Ways to Persuade and Convince Consumers with Neuromarketing

par Roger Dooley ...

Lu par Mark Ashby ...

Version Longue

7 heure 14 min

Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. ... En savoir plus

$27.99 CAD

Aussi disponible en : eBook

Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups.
... En savoir plus

Aussi disponible en : eBook
Livre audio

FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage

The Untapped Force That Can Be Your Most Powerful Advantage

par Roger Dooley ...

Version Longue

9 heure 51 min

NAMED A "BEST BUSINESS BOOK OF 2019" by strategy+businessAnnually, $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts.Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy.Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades.If y... ... En savoir plus

$27.99 CAD

Aussi disponible en : eBook

NAMED A "BEST BUSINESS BOOK OF 2019" by strategy+businessAnnually, $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts.Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy.Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades.If y...
... En savoir plus

Aussi disponible en : eBook

Livre audio

Fascinate

Your 7 Triggers to Persuasion and Captivation

par Sally Hogshead ...

Lu par Sally Hogshead ...

Version Longue

8 heure 41 min

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to ... En savoir plus

$32.99 CAD

Aussi disponible en : eBook

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to
... En savoir plus

Aussi disponible en : eBook
Buyology

Verdades y mentiras de por qué compramos

par Martin Lindstrom ...

Traduit par Adriana de Hassan ...

Collections series MARKETING Y VENTAS
¿Cuánto sabemos acerca de por qué compramos? Un anuncio cautivador, un eslogan llamativo, un jingle pegadizo…En Buyology, Lindstrom presenta los sorprendentes e innovadores hallazgos de tres años de investigación sobre el comportamiento de 2000 voluntarios de todo el mundo mientras se le mostraban diversos anuncios, logotipos, comerciales, marcas y productos.Un libro sorprendente sobre cómo seres ... En savoir plus

$15.99 CAD

¿Cuánto sabemos acerca de por qué compramos? Un anuncio cautivador, un eslogan llamativo, un jingle pegadizo…En Buyology, Lindstrom presenta los sorprendentes e innovadores hallazgos de tres años de investigación sobre el comportamiento de 2000 voluntarios de todo el mundo mientras se le mostraban diversos anuncios, logotipos, comerciales, marcas y productos.Un libro sorprendente sobre cómo seres
... En savoir plus

Kobo Rakuten

Liseuses

Applis

Accessoires

Qu'est ce que les Kobo Super Points ?

Faites-vous plaisir

Panier

Vous profitez des avantages réservés aux VIP !

Votre panier est vide

Disponible:

1 livre audio par mois

+ Essai GRATUIT de 30 jours

Disponible:

1 livre audio par mois

+ Essai GRATUIT de 30 jours

Recommandé pour vous

Meilleures séries dans ce pays : Canada

Gestion del conocimiento

Brainfluence

Brainfluence

FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage

The Persuasion Engine

Outrageous Startup Growth

Neuromarketing in pratica

Fricción

Brainfluence

Brainfluence

FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage

Les lecteurs de ces romans ont aussi aimé

Fascinate

Buyology

Liseuses

Applis

Accessoires

Panier

Vous profitez des avantages réservés aux VIP !

Votre panier est vide

Disponible:

1 livre audio par mois

+ Essai GRATUIT de 30 jours

Disponible:

1 livre audio par mois

+ Essai GRATUIT de 30 jours

Recommandé pour vous

Meilleures séries dans ce pays : Canada

Gestion del conocimiento

Afficher :

Les lecteurs de ces romans ont aussi aimé