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« ron morritt »

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  • Segmentation Strategies for Hospitality Managers

    Target Marketing for Competitive Advantage

    par Ron Morritt, Art Weinstein ...
    Get the competitive edge in a fierce market!Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really countsthe ... En savoir plus

    $119.54 CAD

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  • Teaching Languages to Students with Specific Learning Differences

    par KORMOS, Judit, SMITH, Anne Margaret ...
    This is a comprehensive resource for new language teachers and experienced professionals who wish to enhance their knowledge of working with students who have a Specific Learning Difference such as dyslexia. It can be used a core text, forming the basis of a course, or as supplementary reading to extend existing courses. ... En savoir plus

    $15.99 CAD

  • How to Sell Cruises Step-by-Step: A Beginner's Guide to Becoming a "Cruise-Selling" Travel Agent, 2nd Edition

    par Lori Berberian Pelentay ...
    How to Sell Cruises Step-by-Step is a beginner's guide to selling cruises for travel agents. Whether you are a new or seasoned agent, this book gives you a checklist of everything you need to know when making cruise bookings. The book goes into detail about Mass Market, Premium, and Luxury cruise lines, and discusses each element of a cruise booking, including reading deck plans, money matters, ... En savoir plus

    $13.99 CAD ou Gratuit avec Kobo Plus

  • The Waiter & Waitress and Waitstaff Training Handbook

    A Complete Guide to the Proper Steps in Service for Food & Beverage Employees

    par Lora Arduser ...
    This training handbook was designed for use by all food service serving staff members. The guide covers every aspect of restaurant customer service for the positions of host, waiter or waitress, head waiter, captain, and bus person. ... En savoir plus

    $27.99 CAD

  • Revenue Superstar! - The Simple Rules of Hotel Revenue Management

    par Johan Hammer ...
    Being a hotel revenue manager requires mastering complex systems, keeping abreast of evolving technologies and adapting to continuous change. To be successful, the best revenue managers repeatedly ask difficult questions, seeking answers that will safeguard the financial health of their hotels and ensure their rooms are not only booked, but optimized. But what may surprise you is that answers to ... En savoir plus

    $8.99 CAD ou Gratuit avec Kobo Plus

  • The Complete Guide to Successful Event Planning

    Completely Revised 2nd Edition

    par Shannon Kilkenny ...
    Gathering people together for a special event is always a challenge, even for the experienced planner because each event is unique. This book is designed to empower any planner to meet all challenges that surround a production. Successful events do not just happen. To make sure your next event is perfect, read The Complete Guide to Successful Event Planning: Completely Revised 2nd Edition. ... En savoir plus

    $27.99 CAD

  • Tourism Supply Chain Management

    par Haiyan Song ...
    Collections series Advances in Tourism
    Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the ... En savoir plus

    $107.17 CAD

  • Key Concepts in Event Management

    par Bernadette Quinn ...
    Collections series SAGE Key Concepts series
    "I found this text to be exactly what we were looking for to give our students a good understanding of the contemporary issues that affect the Events industry. I have recommended this as essential reading. It is well written and the format makes it an easy read raising key issues and challenging theory."- Tanya Bellingham, School of Tourism & Hospitality, University of Plymouth"An essential events ... En savoir plus

    $83.99 CAD

  • Contemporary Wine Studies

    Dancing with Bacchus

    par Gareth Morgan, Richard Tresidder ...
    The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses.This innovative book offers a critical study of wine from social and cultural ... En savoir plus

    $120.92 CAD

  • Hotel Pricing in a Social World

    Driving Value in the Digital Economy

    par Kelly A. McGuire ...
    Collections series Wiley and SAS Business Series
    Take control of revenue management in the new hotel economyHotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the ... En savoir plus

    $36.99 CAD

  • Explorer Travellers and Adventure Tourism

    par Dr. Jennifer Laing, Dr. Warwick Frost ...
    Collections Livre 40 - Tourism and Cultural Change
    This book examines the nexus between exploring and tourism and argues that exploration travel – based heavily on explorer narratives and the promises of personal challenges and change – is a major trend in future tourism. In particular, it analyses how romanticised myths of explorers form a foundation for how modern day tourists view travel and themselves. Its scope ranges from the 'Golden Age' of ... En savoir plus

    $27.99 CAD

  • The Professional Bar & Beverage Manager's Handbook

    How to Open and Operate a Financially Successful Bar, Tavern, and Nightclub

    par Amanda Miron ...
    A successful beverage operation is much more than top-shelf cocktails. In today’s market, whether running a stand-alone business or one incorporated into a restaurant, hotel or food service operation, the successful bar operator needs dependable products and equipment. ... En savoir plus

    $27.99 CAD