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    The Fashion Buyer in a Digital Society

    Collections series Mastering Fashion Management
    This textbook is a comprehensive guide to fashion buying and merchandising, covering fast fashion, environmental sustainability, ethical issues, omnichannel retailing, and computer-aided 3D design. It presents a contemporary buying cycle that reflects key industry realities, with detailed explanations of fashion product development, trend translation, and sourcing.Fully updated, this second ... En savoir plus

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  • Future Priorities for Design, Branding, Marketing and Retail

    The Era of Technology and Sustainability

    In recent years there has been a dramatic shift in consumer behaviour, with people becoming increasingly more environmentally conscious, putting pressure on companies to adapt their current working practices. Sustainability is, therefore, acting as a key driver for innovation, encouraging retailers and brands to adopt out-of-the-box thinking and find novel solutions without exploiting the ... En savoir plus

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  • Social Commerce

    Consumer Behaviour in Online Environments

    Collections series Business and Management (R0)
    This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate ... En savoir plus

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  • The Oxford Handbook of Open Innovation

    Collections series Oxford Handbooks
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  • Business Model Innovation

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    Public innovation and digitalization are reshaping organizations and society in various ways and within multiple fields, as innovations are essential in transforming our world and addressing global sustainability and development challenges. This book addresses the fascinating relationship of these two contemporary topics and explores the role of digital transformation in promoting public ... En savoir plus

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